What You’ll Discover in ConversionXL, Flavilla Fongang Branding
you’ll watch your team become more motivated as they work under a shared vision that they’re proud to be a part of. Your company will eventually attract more talent
Format File [(7 MP4 + 13 PDF)]… File Size: 428.3MB
ConversionXL, Flavilla Fongang – Branding
Why your brand is your most valuable asset for the long term-Term asset
Having the best product isn’t the key to dominating your market.
Being the strongest brand is.
Prospects have many options to meet their rational needs in a competitive market.
As your market matures and your products become more differentiated, it becomes harder to differentiate your product. Customers no longer want to be disappointed by features or services.
Yesterday’s innovation is tomorrow’s commodity.
You need to go beyond your product in order to win your market. Beyond your prospects’ rational needs.
A brand must create an emotional connection.
Which is exactly what you’ll learn to do in this course.
Soon you’ll have the skills to create a winning brand strategy, stay relevant through market evolution and increase the lifetime value of your customers. You can do it all with a repeatable, proven formula.
Introduction video (4 minutes).
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After taking this course, you’ll…
A winning brand strategy aligns with your dream clients’ ultimate needs
Position your company to be the best choice for your prospects
Establish a memorable brand personality with effective messaging
Create a brand identity that is strong and credible, which will attract, engage, and stick with your prospects
To increase client loyalty, and lifetime value, create a brand ecosystem that is effective.
Any level of digital marketing knowledge will benefit from this class.
Emily S
Finally, a way to learn branding that doesn’t disappoint
Many books and resources about branding are disappointing.
300 pages of content could be condensed to one paragraph.
Too simplistic and inactionable advice
The worst part is outdated examples that are irrelevant to your business.
This course is not for you.
Download immediately ConversionXL, Flavilla Fongang – Branding
This course cuts straight to what’s important with actionable steps and relevant examples.
This will allow you to create a brand which attracts the ideal clients, enhances the effectiveness and thrives as your market changes.
Six lessons will teach you how to create a winning brand strategy.
1) Brand DNA: Find out how the most successful brands have used brand DNA to scale up nationally and internationally.
2) Brand soul: Discover the importance and definition of your brand vision.
3) Brand positioning. Learn how to position your company effectively in a competitive marketplace.
4) Brand messaging: Create engaging brand messaging through storytelling, personality, and copywriting.
5) Brand identity. Learn how to choose fonts, colors, and logos that match your brand positioning and connect with your prospects.
6) The magic and wonder of “Going Beyond”You can create loyal clients by using a unique approach that will increase their lifetime value and build a community.
Everything else becomes easier when you have your brand just right
When you have a strong brand, you don’t need to have the best product. Think about Starbucks: While they may not have the best coffee, they have the longest lines.
With a strong brand, you don’t need to panic when competitors copy you.
Sure, they can copy your product. But not your brand.
A strong brand can survive competitive challenges that could put other brands out business.
Once you’ve become a better brand strategist and applied this course’s lessons, the benefits — big and small — will ripple throughout your organization:
On a tangible level…
…your campaigns will become more effective with lower acquisition costs, shorter sales cycles and higher customer lifetime value.
A not-So-tangible level…
…you’ll watch your team become more motivated as they work under a shared vision that they’re proud to be a part of. Your company will eventually attract better talent.
This course will help you to grow internationally or increase your market share.
This course is essential for you if …
Work in a B2C/B2B company with an average deal size of $10K or more
You’re a CEO, CMO, or marketer who wants to grow your business value, attract bigger deals, reduce acquisition costs, shorten your sales cycle, attract high-Value clients and build a stronger company culture
You are looking to improve your brand skills and learn effective marketing strategies
This course is NOT for you if…
If you’re in a B2B with an average deal size much lower than $10K
Your business is not growing.
You don’t have time to implement new brand and marketing strategies to grow the company
Before you can take this course, here are some skills that you need.
This course is both for advanced and beginner marketers.
Whether you’ve read every book on branding, or this is your introduction to the topic, you’ll be a better brand strategist after taking this course.
About
Flavilla Fongang
Flavilla Fongang The award’s founder-Three Colours Rule is a winning marketing and branding agency
When she’s not advising brands such as BBC, Flavilla Gives keynote speeches, hosts Tech Brains Talk podcast, and is the leader of Tech London Advocates – Black Women in Tech.
Mercedes Benz gave Flavilla The “She’s Mercedes” Linkedin voted her one of the most powerful businesswomen and awarded her the Businesswoman Award.
Learn the entire course curriculum
Branding
1
Brand DNA: The foundation to creating iconic brands
Find out how brands that have scaled nationally and internationally are using the brand DNA formula.
The following topics are covered:
Understand what constitutes a brand and what doesn’t
Learn how to create an effective brand DNA.
Find out the 3 phases that lead to brand growth.
2
Brand soul: How important is brand vision, purpose and mission?
3
Your brand positioning: Differentiate your business in a highly competitive market
4
Brand messaging: Create engaging brand stories and experiences
5
Brand identity: How do you align your brand positioning with your brand to create a brand?
6
Go beyond the traditional approach: Develop a network of loyal clients to increase the lifetime value for each client
You can show off your new skills with a certificate
You can earn your CXL certification by passing a test after you have successfully completed the course.
You can add it to your resume or LinkedIn profile.-Earned raise.
CXL Institute has been approved to offer LinkedIn education
Your education, certificates and badges can be added to your profile in the Education section.
How to Find CXL Institute On LinkedIn
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The CXL Institute subscription includes this course and all other courses – complete list here
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