What You’ll Uncover in ConversionXL (Lea Pica & Judah Phillips) Data Presentation & Visualization
Learn to current knowledge to vary minds and facilitate motion. This course gives you a contemporary new toolbox that can get you and your knowledge displays remembered and acted upon. Learn how to determine what your viewers desires. This class will cowl knowledge visualization approaches…
ConversionXL (Lea Pica & Judah Phillips) – Data Presentation & Visualization
Learn to current knowledge to vary minds and facilitate motion
Are your executives and shoppers falling asleep throughout your knowledge displays?
Likelihood is your slide design and knowledge visualizations are obscuring your precious insights, and also you’re not speaking in a manner that adjustments minds.
This course gives you a contemporary new toolbox that can get you and your knowledge displays remembered and acted upon.
In simply 5 periods, you’ll be capable to…
- efficiently take into consideration understanding, organizing and planning for achievement with digital analytics
- ship insights in manner that makes folks truly care and do one thing about it
- create efficient and spectacular slide decks to inform tales with knowledge
- construct highly effective and interactive knowledge visualizations with Google Data Studio
Throwing numbers at folks doesn’t work – inform tales with knowledge to get outcomes
Tales are very efficient instruments to speak knowledge and evaluation. Narrative is the way in which we simplify and make sense of a fancy world. Storytelling with knowledge provides context, perception, interpretation—all of the issues that make knowledge significant and analytics extra related and fascinating.
Finest tales mix each proof of study and knowledge, plus provides a standpoint or instance that entails actual folks and organizations.
Participating displays can result in folks caring about knowledge, and taking motion about it
However even tales and nice displays alone are usually not sufficient. You additionally have to learn to observe-by and shut out analytical actions in ways in which assist folks make selections that result in web constructive enterprise outcomes.
This course will
- educate you the way to inform compelling tales with knowledge
- present you the way to craft participating slide decks and dashboards
- assist you to change hearts and minds to behave upon the info
This course is best for you if…
- It’s essential share knowledge from advertising campaigns, A/B checks or analytics with shoppers or colleagues
- Your abilities with constructing slide decks may use an enchancment
- Your displays are usually not resulting in motion
This course might be not for you if…
- You’re an award-profitable slide deck designer
- You’re a grasp storyteller
Expertise you must have earlier than taking this course
- Primary digital analytics data, familiarity with instruments like Google Analytics
- You’ve constructed a slide deck earlier than with PowerPoint or Keynote
About your instructors
Lea Pica
Storyelling Director, @ Search Discovery
Lea Pica is a seasoned digital analytics practitioner, social media marketer and blogger with over 11 years of expertise constructing search advertising and digital analytics practices for firms like Scholastic, Victoria’s Secret and Prudential.
She’s spoken for trade conferences and firm summits together with eMetrics, Internet Analytics Demystified, ForeSee, and InfoTrust. Her signature “Get Their Attention” session about presenting knowledge successfully was a high-rated session in each trade occasion so far, together with the #1-rated session out of 42 displays at eMetrics San Francisco 2015.
Ian Littlejohn
Data Perception Coaching UK
Ian has consulted and labored with main organizations within the Banking, Insurance coverage, Manufacturing, Telecommunications and Logistics industries throughout various international locations and continents.
For 10+ years, Ian has been making it simple for his college students to craft administration reviews, develop interactive dashboards and generate new perception and intelligence from enterprise knowledge.
Judah Phillips
Data and Analytics Entrepreneur
Judah Phillips helps folks create worth with analytics and knowledge science by bettering enterprise efficiency, rising income, lowering value, boosting profitability, and rising buyer satisfaction.
Judah has labored with Web firms, Media and Advertising and marketing firms, Shopper Product firms, Automotive Corporations, Monetary Companies companies, Pharmaceutical firms, and many various companies, together with excessive-development, early stage startups and the Fortune 10.
Your full course curriculum
Data presentation & visualization
Lesson 1
Introduction + Conceptualize
Throughout this session you may learn to keep away from typical pitfalls when presenting knowledge to shoppers, akin to failing to speak clearly and flat out boring them.
Subjects lined:
- Conceptualization
- Learn how to determine what your viewers desires
- Turning statements to insights
- Digitizing plan
- Workouts + Q&A
Lesson 2
Visualize: design like Andy Warhol
This class will cowl knowledge visualization approaches, starting from how to withstand slide fluff to design ideas and elegance guides.
Subjects lined:
- Gestalt visible ideas
- Dying by powerpoint
- White area, typeface, shade, imagery
- Productiveness ideas
Lesson 3
Visualize: knowledge design
Lea’s ultimate session will cowl her PICA methodology – Function, Perception, Context, and Aesthetics. This may convey collectively ideas from the earlier two periods, to make sure that your displays are usually not solely visually interesting however convey insights successfully & succinctly.
Subjects lined:
- Frequent viz violations
- Chart animation
- Time-saving methods
- Train – detox your personal chart in GDS
Lesson 4
Analytics technique: the method for profitable digital analytics
Throughout this session, take heed to the phrases of knowledge realized from doing digital analytics for greater than 15 years – from lengthy-time digital analytics practitioner Judah Phillips- about the way to efficiently take into consideration understanding, organizing and planning for achievement with digital analytics:
- Study the mindset of analyst that leads to serving to folks make higher selections – vs – the non-analytical mindset
- Discover completely different phased approaches for understanding the way to execute digital analytics work, from the part 0 till the tip
- Work out how the items of the puzzle match collectively – from core ideas to slicing-edge new concepts
- Study what it means to control digital knowledge and the way to get began doing
- Establish some key takeaways to use on the workplace tomorrow and do even higher with digital analytics
Lesson 5
Analytics technique: socializing analytical outcomes for enabling enterprise selections
Throughout this periods, reconnect with Judah Phillips, to learn to observe-by and shut out analytical actions in ways in which assist folks make selections that result in web constructive enterprise outcomes:
- Study the way in which to ship the outcomes of digital analytics so folks will truly care and do one thing about it
- Achieve perception into the way to put together an analytical deliverable
- Get a perspective on the completely different approaches and useful concepts for creating dashboards and constructing knowledge visualizations
- Perceive how ethics and privateness play an element in socializing knowledge and getting outcomes
- Learn how to tie analytical work again to financial outcomes and worth
Data Studio Masterclass
Lesson 1
Data supply connections and necessities
This lesson will cowl various kinds of knowledge sources you possibly can work inside Data Studio. You may additionally be taught some strategies of aggregation, or what sorts of questions you possibly can ask of your knowledge. You may convey your knowledge in from GA and Google Sheets.
Subjects lined:
- Connecting to knowledge sources
- Revenue ratio & formulation
- Sorts of date fields
Lesson 2
Constructing your first report
This class covers greatest practices for visualization, in addition to the strategies obtainable inside Google Data Studio. You may be taught to make your knowledge stand out and create visualizations that talk clearly and meaningfully.
Subjects lined:
- Themes and layouts
- Scorecard & desk visualizations
- Geo maps
Lesson 3
Chart choices and ideas of visualization
This class addresses the questions of: how will we filter this knowledge? How will we ask questions of this knowledge? How will we create extra interactive knowledge?
Subjects lined:
- Class filters
- Time filters
- Subject filters
Lesson 4
Placing all of it collectively – full report workshop
You’ve got realized completely different fields and knowledge sources and the way to join them, various kinds of visualizations, and completely different types of filters. Within the final class, you may convey all of it collectively and create interactive dashboards.
Subjects lined:
- Demographic breakdown dashboard
- Site visitors supply dashboard
- Geographic dashboard
Learn extra: http://archive.is/oOMbi
IMPORTANT: This whole “ConversionXL (Lea Pica & Judah Phillips) – Data Presentation & Visualization” is totally downloadable and obtainable in your account
(In case of a damaged hyperlink, we’ll renew your hyperlink shortly).
Your endurance is appreciated.
