What You’ll Discover in ConversionXL, Lucas Weber Product Marketing For Technology
Learn how to make product marketing cross-functional.-Functional powerhouse for your company.
ConversionXL, Lucas Weber – Product Marketing For Technology
Product marketing is your company’s best growth lever.
So why aren’t more marketers upskilling in this area?
Learn how to make product marketing cross-functional.-Functional powerhouse for your company.
Course Overview
Becoming a product marketer
Product marketing managers are responsible for bridging the gap between product and marketing teams.
It is not easy to navigate the ambiguity of two teams with different goals.
This course will teach you how to become a product marketing manager, winning sales and driving results.
What this course will teach you …
- How to coordinate product marketing launches to increase sales and customer retention.
- Framework for measuring and evaluating product marketing’s effectiveness on business growth.
- How to use competitor analyses, flowcharts, battlecards and flowcharts to collect data-Get internal buy and make informed decisions-in.
After taking this course, you’ll:
- Build and launch high.-Impact product marketing launches for you company
- Positioning and messaging should be developed to make your product standout and help you win sales.
- Learn how to make product marketing a sales and conversion engine for your business.
- Make high-Converting content to align messaging with customer values.
Sneak preview: Lesson 1
The Hybrid Role
Lucas can bridge the gap between the technical and the non-technical.-To make technical information accessible and understandable for non-technical people-Technical people.
He is an amazing person to work alongside and I would highly recommend him.
This course is right for you if …
- Are you interested in a career as an analyst? Product Marketing Manager
- You work already as a Product Marketing You are a manager in a SaaS or B2B company and are looking to upskill to improve your results.
- You are already an experienced professional in the field and you are looking for new inspiration.
This course is probably not for you if…
- You may work as a developer, or you might have very little to no marketing or sales experience.
These are the skills you need to have in order to take this course.
- Understanding of the roles of sales and marketing within the company is essential.
- A basic understanding of the marketing funnel, lead nurture, customer retention, as well as developing marketing campaigns.
- Basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.
Download immediately ConversionXL, Lucas Weber – Product Marketing For Technology
Concerning your instructor Lucas Weber
Lucas Weber His career began as a software engineer. Product Manager until he discovered his calling in software development Product Marketing Manager, who makes use of his talents to communicate the development “tech talk” In marketing and sales messaging, and to position a product for success within companies of all sizes.
Learn the entire course curriculum
Product Marketing for technology companies
The Hybrid Role
Lesson Objectives:
- You must be able to accept and receive important information from your company. This is an essential element of building your product positioning.
- To ensure your message reaches your target audience, craft your story using best practices
- Your organization can bridge the gap between marketing, development, and sales
These topics are:
- Communication
- Storytelling
- Public Speaking
- Leadership
- Hybrid Role
Marketing
Lesson Objectives:
- Align with the marketing team’s objectives and enable the team to reach them by supporting the marketing funnel
- You can build customer success/case study success by focusing on four key elements
- To effectively position your products and communicate the right message to your customers, ask the right questions and empower your development team with valuable feedback.
These topics are:
- Define and distinguish Product Marketing Manager’s role within Marketing
- Building Case Studies
- Visiting Customers & Prospects
- Events within the Company
- Analyst Relations
Product Management and Development
Lesson Objectives:
- Define the different types of product launches that are widely recognized by marketing and product.
- Lead and organize a product-Focused marketing campaign, from beginning to ending
- Different forms of in can increase sales and stickiness.-Product marketing
These topics are:
- Development Methodology & Tools
- Product Launches
- Product-Focused Campaigns
- Product Roadmaps
- Technical Support and User groups
- In-product Marketing
Sales Enablement
Lesson Objectives:
- Make sure to distill important information into key learnings that can be used by a sales team
- All business units should be enrolled in various workshops, exams, and exercises to ensure a solid start.
- You can set up and manage a Learning Management System that allows for interactive, standardized training sessions. This will ensure that your company’s employees are current on all product marketing information.
These topics are:
- Structure of the Sales Team and its Goals
- Training
- Learning Management Systems
- Playbooks and Battlecards – Onboarding
- Continuous Learning
- Microlearning
Product Positioning and Messaging
Lesson Objectives:
- You can create both short and long versions for B2C and/or B2B buyer personas
- Map out the buyer’s journey and align it with sales enablement activities and material
- You can conduct research to find out how to improve your positioning by analysing competitor positioning and collecting feedback from your company, prospects, customers, and employees.
- Design your product positioning and deploy multi-productively.-Multilayered messaging
These topics are:
- Buyer Personas
- Buyer’s Journey
- Research within a company
- Competitor Positioning
- Prospect and customer research
- Your Positioning and Messaging
Collaborating with Lucas Every product launch is a success.
Lucas Very customer-oriented-Professional, organized, creative, efficient, and professional. He is able to set clear product goals and meet them. He communicates and translates product benefits very well to technical and non-technical customers.-Technical people were essential to our marketing team in creating high-quality marketing materials to support sales.
Show off your new skills. Certificate of completion
Pass the final exam to receive your CXL certificate.
This information can be added to your resume or LinkedIn profile.-earned raise you’ve been waiting for.
CXL Institute is an approved LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to Find CXL Institute On LinkedIn
This course is available You’ll also get 50+ other benefits when you sign up to the CXL Institute
These courses are included in the CXL Institute subscription.
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Sign up CXL Institute Access to
- 50+ courses covering all aspects of data-Driven marketing (new courses added each week)
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The CXL Institute guarantee:
- 7-day no questions asked money back period
- These lessons can be immediately applied to improve your results.
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