What You’ll Discover in ConversionXL (Michael Aagaard) Landing Page Optimization
ConversionXL (Michael Aagaard) – Landing Page Optimization
Any landing page that you design can have higher conversion rates
You will learn how to analyse your landing pages, conduct appropriate research and use the best optimization strategies. Reduce your acquisition costs dramatically and increase your lead generation.
What do you do when the landing page simply doesn’t perform?
The quick answer is “Start optimizing!” This raises many difficult questions. How can I determine the root cause of the problem? Do I have to test right away? Do your research first. Do you know what type of research is required?
In this course, you’ll learn solid processes for analyzing your landing pages, conducting appropriate research and applying the right optimization tactics. We’ll get into user psychology, some neuroscience, copy, design, information hierarchy and not least, qualitative and qualitative conversion research.
You will be able to complete the entire course in 8 sessions
Learn how to analyze landing page and develop an efficient optimization strategy
A toolbox of optimization and research techniques, including GA reports and auditing procedures, is available to you.
Get a better understanding of core principles in psychology and neuroscience
Learn how to conduct vital conversion research (both qualitatively and quantitatively).
Develop your copywriting and design skills
Download it immediately ConversionXL (Michael Aagaard) – Landing Page Optimization
What do you do when the landing page simply doesn’t perform?
The quick answer is “Start optimizing!” This raises many difficult questions. How can I determine the root cause of the problem? Do I have to test right away? Do your research first. Do you know what type of research is required?
In this course, you’ll learn solid processes for analyzing your landing pages, conducting appropriate research and applying the right optimization tactics. We’ll get into user psychology, some neuroscience, copy, design, information hierarchy and not least, qualitative and qualitative conversion research.
In 8 sessions, you can achieve this.
Learn how to analyze landing page and develop an efficient optimization strategy
A toolbox of optimization and research techniques, including GA reports and auditing procedures, is available to you.
Deepen your understanding of the core principles of neuroscience and psychology
Learn how to conduct vital conversion research (both qualitatively and quantitatively).
Enhance your design and copywriting skills
The complete course curriculum
Landing Page optimization
Lesson 1
Understanding landing page experience
Your landing page is only one piece of a larger puzzle. It’s not just about the page. In this kickoff session, we’ll dive into the complexities and multiple aspects that influence the final user experience.
Lesson 2
Fundamentals of psychology and neuroscience
It is important to understand how the brain works as well as how humans make decisions. This knowledge will help you create a landing page that is memorable. In this lesson, we’ll look at fundamentals principles and how you can leverage these in your optimization efforts.
Lesson 3
Information hierarchy and wireframing
A well-balanced and logical mind-A structured information hierarchy is at the heart of any high-level organization.-Converting landing page. Wireframes are useful for helping you organize, critique and visualize the ideas in your head. They also facilitate collaboration.
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Lesson 4
Quantitative research
LPO requires the collection of quantitative data. This data will give you an overview of how users interact with your landing page and where they’re going wrong. It also gives you important insights into who your target audience are and how they interact to your landing page.
Lesson 5
Qualitative research
How quantitative research can help answer your questions “where”, “what” “who”Qualitative research can help you find the right answer “why” questions. This is the crucial insight you cannot get through analytics, and it is essential to the entire optimization process.
Lesson 6
Landing Page Copywriting and Design
A crash-Course in copywriting and design. We’ll cover the most important aspects of copy and design and look at how the two support each other in the conversion experience.
Lesson 7
The final piece: How to audit landing pages, and how to create an optimization strategy
This session is all about putting everything you’ve learned in the course together into a solid practical process: from audit to optimization strategy.
Lesson 8
Interactive Q&A session
We will have covered a lot and completed a lot exercises by the end of this course. You will have the chance to ask questions, see some of our work, and fill in any gaps.
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Here’s What You’ll Get in ConversionXL (Michael Aagaard) – Landing Page Optimization
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