ConversionXL Product Messaging and Sales Page Copywriting

Are you frustrated (or even embarrassed) by your website’s clunky, confusing sales copy?

You’re not alone.

As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.

But knowing this doesn’t make writing them any easier.

Pinpointing what’s uniquely valuable about your product? That’s hard enough. Figuring out how to convey this value in words that convert … That can seem damn-near impossible.

But crafting high-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal

You don’t need to start writing by staring haplessly at a blank page.

A step-by, research-driven framework is what you need to transform those product specs into compelling, memorable sales copy. You need a repeatable, research-driven framework you & your team can come back to again and again.

… Which is precisely why we created this course.

After taking this course, you’ll:

• Learn how to do it systematically “tear down” & rebuild the copy of virtually any sales page
• Ensure your message is clear through thorough voice-of-customer research
• Ditch the clichés and infuse your copy with authenticity & passion 
  Combine your messages into a story to sell
• Choose messages that trigger your customers’ real-life motivations
• Craft value propositions that capture visitors’ attention & pull them in

See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.

PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.