What You’ll Discover in ConversionXL, Siim Säinas Data-Driving Influencer Marketing work
Siim And the work he’s been doing in the analytics space has always been ahead of its time and enlightening. A friend that quickly becomes a friend thanks to his work in analytics.
ConversionXL, Siim Säinas – Data-Driving Influencer Marketing work
Influencer Marketing works, but only if it’s done right
It’s not unusual to see folks reporting 11x ROI on influencer marekting – but it’s only true for data-driven people.
Siim Säinas – the instructor for this course – is looking at campaigns and their effectiveness as his day job, whether it’s integrated or social only campaigns. He’s put hundreds of hours of work Research into finding the best data-Influencer marketing can be driven.
He will give you data-Driven influencer marketing planning, measurement and ways to get maximum return on your investment
This course will prepare you to deliver tangible results for your business and brand.
This course will help you solve your biggest challenges in influencer marketing
There are many questions to answer when it comes to influencer marketing.
What are the basics of influencer marketing? What are the ins-and-outs of influencer marketing?
How can you find true influencers
When should you engage them for your campaign and when it’s not really a good idea to do that to begin with?
How can you plan your campaign properly?
How can you create metrics that convert directly to direct response results?
How do you determine which brand fits best?
How can you create lasting relationships? These influencers can be very transactional.-They are highly motivated, so how can you make sure they stay?
How can you amplify their content?
What can you do to measure the success of your campaign after everything is done?
What is the best way to create something that’s always on?
These questions and many more will all be answered in this course.
Video introduction (3 min)
Siim Is there a world?-Expert in social media analytics and social media, with a talent for organizing and transforming social information into business.-Consumer insights centric
In a world in which social media effectiveness has been constantly challenged, Siim The company identifies, flips and creates leading consumer data.-Market managers will benefit from cutting-edge consumer and business insights that can help them differentiate themselves from their competition.
Ryan O’Donnell, Global Marketing Manager @ Fonterra
After taking this course, you’ll:
Understanding the influencer marketing landscape will help you to identify when they are a good fit for your business.
To maximize your ROI, learn how to plan effectively and avoid common mistakes
Be able identify and select the top influencers, the ones who are able tell brand stories that are truly unique
Good compliance can reduce business risk. You can also increase influencer assets to maximize reach.
To determine who to establish long-term relationships with, measure influencer effectiveness in brand and direct response goals
This course is essential for you if …
It is possible to work You are either preparing to pitch or in digital and social marketing for a brand.
With influencer marketing, you want to maximize your return.
You are a marketer for a brand or agency and want to achieve greater business results by collaborating with creators and influencers.
This course is NOT for you if you…
Your audience is dominated in Mainland China. Social media platforms are different and require a completely new approach.
You have already conducted many influencer marketing campaign. You might require additional lessons to fulfill your expectations.
The first campaign should produce tangible results. To understand what works best for your business and brand, it takes many campaigns.
About
Siim Säinas
Ten years of experience in social with more than 170 brands and over 1,500 analytics and research projects. Worked with brands like Pepsi, Intel, H&M, VISA and Google. New York Times article featuring my work. WFA (World Federation of Advertisers), established a system for members to create authentic consumer communities online. A novel way to analyse social data has been pioneered by large agencies in Omnicom, WPP. ESOMAR Member.
Siim And the work he’s been doing in the analytics space has always been ahead of its time and enlightening. Someone who easily becomes a friend because of his sincerity and commitment to what’s important, it’s been a pleasure knowing and working with Siim.
His expertise is an important addition to any digital project and I believe that he is invaluable for the businesses he runs.
Jermyn Toh, Digital Planning Director @ BBDO
Learn the entire course curriculum
Data-driven influencer marketing
Download it immediately ConversionXL, Siim Säinas – Data-Driving Influencer Marketing work
Lesson 1
Introduction Influencer Marketing
Learn how influencer Marketing delivers value for businesses.
Lesson objectives
What is influencer marketing?
What has changed about marketing in the age of social media?
Influencer marketing: What to avoid
Lesson 2
Getting Started > Campaign Planning
Start with your briefing on influencer marketing.
Lesson objectives
Types of influencers
How to create a memorable campaign brief
Walkthrough case study on a campaign brief
Lesson 3
Measurement of Social Media
How to approach Social Media measurement in a holistic way.
Lesson objectives
How to approach earned, owned, and paid social
Measurement of Social Media for Existing Users
New users can measure their social media usage
Lesson 4
Best Influencer Marketing Campaigns
Learn how some of the most successful influencer campaigns have succeeded.
Lesson objectives
How did Daniel Wellington go from a startup of 30K to become a 228M business with influencer marketing?
Reebok’s success in a new category
10 lessons learned from influencer marketing campaigns
Lesson 5
Identifying Influencers
Learn to do data-driven influencer shortlisting and discovery.
Lesson objectives
How to do data-driven influencer discovery
How to do data-driven influencer shortlisting
How to use an influencer discovery instrument
Lesson 6
Identifying Influencers > Synergy & Brand Fit
To evaluate Brand fit, learn how to add qualitative variables.
Lesson objectives
Influencers: Why? work With brands
Key qualitative variables that can be used to evaluate Brand fit
How to avoid influencers that can harm your brand
Lesson 7
The Value Exchange
Learn how to create long-lasting relationships-Relationships with influential people.
Lesson objectives
What do influencers and brand owners want?
The value-exchange journey
You can empower influencers to have creative freedom
Lesson 8
Compliance & Contracts
Learn more about compliance and how you can avoid putting your brand at stake when working with influencers.
Lesson objectives
What is the difference between compliance and non-compliance?-What does compliance look and feel like
What are the FTC’s and ASA’s recommendations about influencer marketing
Find out the tasks of a marketer to ensure compliance
Lesson 9
Amplifying Influencer Content
Find out how to get maximum reach and ROI with influencer marketing.
Lesson objectives
Find out about the two options available to reach your goals
Learn how to use Facebook’s Branded Content Tool, and the Ad Manager for paid amplification
Learn more about the potential and limitations of paid amplification
Lesson 10
Measuring Influencer Campaigns
Learn how to track and report on influencer marketing campaigns.
Lesson objectives
How to measure influencer marketing campaigns
Learn more about brand and direct response metrics
You can report on your campaign’s success in a brief and concise manner
Take pride in your new skills by obtaining a certificate of completion
Pass the final exam to receive your CXL certificate.
This information can be added to your resume or LinkedIn profile.-earned raise you’ve been waiting for.
CXL Institute is an approved LinkedIn education provider
You can include your education, certificates, and badges from CXL Institute in the Education section.
How to Find CXL Institute On LinkedIn
Register for CXL Institute and get this course, plus 50+ more
This course (along with all others – see full list here) is included in the CXL Institute membership.
CXL Institute offers online courses in growth, digital marketing optimization, analytics, persuasion, and optimization. All this is included in one subscription.
World’s leading practitioners teaching you their best stuff.
50+ Online Courses on Data-driven marketing
Every month, new courses are added
Get access to the CXL Institute by signing up
50+ courses on data (full list available here)-Driven marketing (new courses added every other month)
4 Minidegrees that will give you advanced-level skills
Talk recordings of world-class practitioners at CXL Live or Elite Camp
Are you a group with multiple users? Use our All Teams feature to get your teams together-Instead, choose an Access Plan
The CXL Institute guarantees:
7-day no questions asked money back period
Learn immediately and you can improve your results.
Need help convincing your boss?
IMPORTANT: This is the entire “ConversionXL, Siim Säinas – Data-driven Influencer Marketing work” Completely Downloadable And Available Check your account
(If your link is broken, we will renew it as soon as possible).
Your patience is greatly appreciated.
