What You’ll Discover in ConversionXL (Ton Wesseling) AB Testing Mastery
Online experiments can help you make more money
Find out the best ways to make your online experiments more profitable. This course will help you get more wins and larger wins.
ConversionXL (Ton Wesseling) – AB Testing Mastery
Online experiments can help you make more money
Find out the best ways to make your online experiments more profitable. Learn about the pitfalls and smart solutions.
This course will help you get more wins, larger wins and more insights out of your experimentation efforts.
In just 8 sessions, you’ll learn how to
- A long-term impact optimization process can help you win more.
- Calculate the best place to conduct experiments and what impact they will have.
- Hypotheses based on psychology and data.
- Prioritize tests hypotheses, and experiments.
- Organize, design, start, stop, and finish experiments at the right moment.
- Take the time to learn from your experiments.
- A knowledge repository based on validated user insights can be built.
- Scale your digital experimentation efforts.
Here’s why most of your tests are flat (or losing)
With today’s tools, anyone can run A/B tests – but it’s not the tool that determines the outcome of the test. Your brain is your most powerful tool.
Your experiments will have a major impact on the results. This is mostly due to what you test and how well you treat it. Many people are doing things wrong when they run tests and don’t get uplifts. They’re either doing spaghetti testing (“maybe this will work!”You may also build tests based upon gut feelings or just mess around with the small things (button colors and font sizes) rather than solving problems.
This course teaches you how to test effectively so that you can win.
The “secret sauce” It’s all about identifying the most lucrative opportunities and then finding the best solutions. This is how you can get more wins and more money. It’s also about statistics: knowing when you have a false negative on your hands, and when to stop the tests to begin with.
Sometimes it’s the post-You can use test analysis to gain the insight that you need in order to turn a failed test into a win. When crunching the data, you need to know what to search for.
This course is right for you if…
- You’re responsible (even partially) for the conversion rate of your digital channels.
- You’re part of a team that runs – or should be running – online experiments.
- At least 1,000 new conversions per month are coming in to your company or client.
This course is probably not for you if…
- An expert statistician, who is able to explain the importance of Bayesian and frequentist statistics.
- A part of the organization with the highest maturity in testing: Evidence-Based optimization is a core part of the company’s DNA.
- Working at a company (or for clients) with fewer than 1,000 conversions coming in per month (the first four lessons are still valuable, but the last four won’t apply to your situation).
Before you can take this course, here are some skills that you need.
- Digital analytics basics-How
- Basic user research skills
- Some experience with running online experiments (or you’re going to join a team soon that is doing this)
Concerning your instructor Ton Wesseling
Ton is a respected practitioner in the field of conversion optimization. He’s a sought-After 20 years of digital optimization experience, and internationally recognized as an influential thinker and writer on conversion optimization and A/B Testing.
Online Dialogue was founded by him – one the world’s thought leaders in evidence-Based growth. He works with his team to help companies around the globe become data-savvy.-informed growth.
The complete course curriculum
Mastery in A/B testing
Lesson 1
FACT & ACT process
Ton will share the true value of online experiments in this class.
Lesson 2
ROAR & testing bandwidth calculations
This class covers experiments that you can conduct.
Lesson 3
Customer behavior study
This class can be used to gather data, insights, and to formulate hypotheses.-Continue to conduct customer base studies.
Lesson 4
Prioritization
Ton shares top practices for prioritizing hypotheses or experiments.
Lesson 5
Experiments with running
How do you plan, design, build and measure your experiments. Ton answers these questions (including the stopping rules).
Lesson 6
Experiment Results
Ton discusses the best methods to present and analyze experiment results.
Lesson 7
Build your knowledge base
What types of insights should be collected? How can optimization be scaled to the maximum extent?
Lesson 8
Comparing different tests
Ton talks about A/B testing and multivariate test vs. bandit, vs. AI. He also discusses when each should not be used.
Continue reading: http://archive.is/YBpyt
IMPORTANT: This is the entire “ConversionXL (Ton Wesseling) – AB Testing Mastery” Completely Downloadable And Available In your account
(If your link is broken, we will renew it as soon as possible).
We appreciate your patience.
