Important question for online entrepreneurs, course creators, coaches and the amazing copywriting folks who write for them….

What’s the biggest difference between a game-Change 6 or 7.-Figure product launch …., and one that barely covers Infusionsoft’s bill 

If you guessed “funnel strategy”, you’d be wrong.

If you guessed “how much cash you dropped on your business coach” you’d still be wrong

And if you guessed …

… how many JV Partners you’ve locked down.

… how many FB ninjas you have dropping pixels on your prospects

… or how many masterminds, lucky mantras, or mailchimp contacts you have in your system…

You’d still be oh-So-This is a horrible mistake.

Cause here’s the deal.

We’ve Reached an Execution Crisis.

You now have more launch and funnel methods than ever.

… Survey funnels

… 3-part video funnels

… Evergreen webinar funnels

You’d be surprised at the number of students who have taken advantage of these popular programs.

10,000 raised, “it’s my time”You can find course creators, online entrepreneurs and others just like you.

How many 6 and 7-star super-successful people have you met?-Figure what product launches do these new products look like?

5? 10? 20?

Holy outliers batman

And it’s NOT because those funnels or launch strategies are wrong or ineffective.

It’s just that they’re….

Incomplete.

You see…

Jet set to San Diego or Austin for Mastermind, to play a ridiculous game of “my funnel’s bigger than your funnel” With other entrepreneurs and course creators who are always there “on the verge of financial breakthrough” but never beyond it…

You can brag about your funnel, but it is missing the most crucial ingredient.

Copy.

Y’know, the words that are meant to magically fill those harrowing little email boxes on your funnel map.

That is what it means “magic funnel” Or course launch that you were supposed to be your entry ticket.

… scaled up profits that let you quit your day job

… hiring an actual team to do the things you hate

… enrolling more clients, creating more impact, and engineering more “holy sh*t I actually did it” Marketing moments

Simply. Never. Happen.

And I get it…

It is a pain to write emails

Or at least the way you’re used to doing it.

That’s why you put it off till the last second until you realize that those damn suckers won’t write themselves.

So you go into scramble mode.

A deadly combination of bulletproof coffee, brain drugs with bad names and binaural beats will revitalize your internal engine. It is a futile attempt to fill your channel with words that will help you get your program or course into the hands your best customers.

Only Too soon find that the BP coffee’s run dry and you’re still standing face-to-Face with a blank Google doc and the possibility of another failed launch

You blast in a last herculean effort. “sympathy for the devil” Skype and Bose headphones-Call everyone you know to find out if they are able to provide immediate access to a great (and affordable) launch copywriter.

aka a unicorn.

A rare and precious love child between Nessie (a Yeti) is called “The Love Child.”

Maybe you can cash in on your good fortune and find an excellent copywriter.

Looks promising until you learn you’ll need to take out a reverse mortgage just to have them write the first paragraph of the first email.

You can also push back your launch date.

Inform your JV partners that you’ve run into some “unexpected blips”.

You can crawl back into your cave as an entrepreneur, your tail between your legs, until you reach the next. “magical funnel” It happens, and you begin the process over again.

You want to opt?-Out of the execution crisis

5 Things You Need to Know Now if You Want To Survive “ “Execution Crisis” You can have a record-Breaking Product Launches 2017 and Beyond

1. Launch & Funnel Copy ≠Regular Copy

Launch copy is less about memorizing formulas, secret triggers, or pushing persuasion tricks. It’s all about helping prospects create a new reality that makes sense for your product.

We’re not so much “selling” your product as we are coaching the transformation between Point A and Point Buyer…

… and then using email copy as the means to activate the new beliefs, attitudes and re-Shifts that take your prospect beyond the buying lines and into your Teachable/Thinkific dashboard.

2. It’s meant to be written fast.

Costco has funnels for 2017!-Email copy requires a large appetite.

The more buckets or segments you have, the more emails you’re gonna need.

The more upsells, downsells, or subsequences you have, the more sleepless nights you’ll spend cozying up to a google doc.

It’s not uncommon for your funnel to demand 15, 30 or even 60 emails.

It is important to place a high emphasis on speed.

Cause as a coach, course creator, online entrepreneur, or even as a busy ass copywriter, you don’t have endless hours to labor over your Macbook Pro while throwing back 18 Starbucks refills.

You can’t use your Starbucks reward points.

Copywriting must be done quickly.

It also has to work like a madman.

This means that you must be strategic and straight.-Line approach maximizes your R.O.T. (Return on Time) that produces predictable, stellar results.

You see…

You ain’t afraid of writing email copy…

You’re afraid of wasting what little time you have on doing it poorly.

You’re afraid of “getting it wrong”…

And worse…. You could waste your time doing it wrong.

And that’s why you go for the presumably simple fix of hiring someone to do it for you.

Only to find that that your budget can afford maybe 0.5 emails…

Or, the 3 week lead-time you thought “should be good enough” doesn’t even crack a tenth of a good copywriter’s wait list.

So here’s where you swallow the pill, and finally accept that…

3. It’s meant to be written by you

Simply put, if you’re responsible for generating revenue in your business, you’re responsible for taking ownership over writing your launch copy.

Fast.

The process isn’t supposed to suck.

Writing launch copy and email launch emails can be an exciting and rewarding task for your business.

Heck, it’s the most intimate thing you can do with your audience with your pants still on.

And if you’re still not taking FULL ownership of this critical, 1K/hour task, you’re essentially straight jacketing your business and deferring responsibility to a member of the only remaining profession where it’s still cool to drink before noon. 

Sure, at some point there may be a time where you’re in a position to bring in a talented copywriter to help shoulder the load.

But if you haven’t even achieved minimum viable mastery over the craft, how will you know if what you’re getting is even good?

How will you know you didn’t just spend 15K on a flaming piece of sh*t that couldn’t sell a 20 year single malt to Don Draper?

So ya..

Deep breathes

I know it’s not what you wanted to hear.

But here’s why it ain’t so bad for you…

4. You don’t need to have studied direct response for 10 years

Cause here’s the truth – you don’t have time to hone your skills for years before getting results.

You’re launching products and funnels right now.

You can’t treat copywriting as some isolated skill that you only get to drag into your funnel or product launch later.

As part of your launch and funnels, you need to improve your copy writing skills.

This isn’t an isolated incident.

So we’re not going to ask you to wake up at 5am every morning for the next 60 days to sketch out old sales letters by hand or read a 300 page tome from some guy who died 50 years ago.

You don’t need overarching mastery

You don’t need to earn an ugly mug that says “world’s best copywriter”

Hell… if you want the mug that badly, I’ll just give you mine.

What you DO require is to develop OUTCOME BASED Mastery over the most crucial skill.-You can sell more programs and automate your profits. This will allow you to quickly scale up this online business.

It is important to keep in line with your natural talent and abilities. “zone of genius”.

That’s why…

5. To create hugely profitable product launches, you must use your existing skills as a coach and educator.

Ever wonder why some of the world’s most legendary copywriters and marketers (think Robert Collier, Maxwell Martz, and Napoleon Hill) were also personal growth badasses (aka coaches)?

Here’s why:

Copywriting does not involve wordsmithing, magic phrases, or other forms of copywriting. “secret” trigger words that I’ll only tell you if you buy “copywriting guru secrets for dumb people” By 11:59 PM tonight

Copywriting is nothing but the art of recognizing WHO your prospect must become by the end of the funnel…

… and then strategically coaching the behaviors, actions, attitudes, beliefs and reframes to help them become that perfect buyer with as little friction as possible.

You don’t need anything more.

Nothing less.

The truth is…

A skilled coach, educator or mentor will always have a greater chance of conversion than a lazy salesman.

So long as you can use those skills effectively.

The Most Profitable Question You’ll Ever Ask

Wonder why a coach or consultant with 20 years of experience can boast such a high level of skill?-50% conversion rate for enrollment calls, while online marketing fails to materialize at 2.-5%?

What is it that makes this dynamic 10X more powerful than the one most online entrepreneurs and course creators accept?

More importantly, (and more lucratively )…

How do we bridge the 10X gap at scale? .

The Coaching the Conversion Method™

That’s the biggest question I had circling around my grey matter as I was developing the Coaching The Conversion Method™.

Traditional tactics like countdown timers, and superficial urgency have taken us to the point where we can get *decent* conversions….

However, this comes at the cost of alienating our audience as well as feeling like complete idiots

But what if we saw ourselves NOT as marketers that had to scare our prospects into the final sale…

However, conversion coaches or profit-engineers are charged with creating new realities. They have to create a new set and series of beliefs.-Are there actions that make buying your product seem like an easy next step?

What if we treated a “sale” Not as an isolated phenomenon that occurs in a silo.

But as the predictable end point once you’ve effectively coached the transformation between Point A and Point Buyer?

And what if…

You were already able to coach, consult, or educate your prospects.

Coaching The Conversion™ is a COMPLETE, step-By-Step-by-step guide for:

1. Amplifying the conversion potential of ANY funnel or system you’re currently using.
2. Knowing exactly what type of message to send at what stage of your funnel to guide your prospect along the buyer’s journey… meaning, no more staring at your macbook screen wondering “what the hell am I’m s’posed to write here”
3. Moving beyond superficial scarcity tricks “OMG we’re closing in 10 minutes” urgency tactics… and instead, naturally and ethically coaching your prospects into enthusiastic, “take my money now” buyers.
4. Leveraging your existing skills as a coach or educator so that you don’t have to shoehorn yourself into a role that never quite felt right.
5. Executing your product launches and evergreen funnels with more speed, clarity and profit

Cause here’s the thing…

You don’t want to feel powerless over the most critical and profitable function of your business.

You literally can’t afford to.

But you also can’t afford to labor for hours in front of the screen while the rest of your business goes neglected.

Or worse… send bad launch emails that repel customers instead of attract them. 

It’s no longer necessary.

Introduce 10X Launches

10X Launches is the first copywritIng program fully engineered to speed up your execution and amplify your results no matter what kind of funnel or launch strategy you’re rolling out.

It’s built not only for best-in-Class launch copywriters…

For coaches, consultants and course creators as well as anyone who wants to nail down their funnel copy and launch faster, it is a benefit.

There are 3 ways 10x Launches Get Sales Notifications that Will Make Your iPhone Go Blink Up

2 “Core” Modules that explain in detail the “Coaching The Conversion™ method, and well as how to leverage a new, more empowering definition of “direct response” That opens up new avenues for intimacy, empathy and conversions.

5 “Launch” Modules breaking down every single phase of your launch or funnel in full detail (including some you didn’t even know existed).

You’ll learn exactly what’s at play during the Segmentation & Confirmation, Pre-How to quickly create messaging that leads prospects into final conversions in the Launch, Launch and Sales phases of your funnel.-sleazy way. 

20+ Email Themeplates All that BS is nonsense “plug’n’play” Oder “swipe and deploy” stuff that puts your message in lifeless boxes and robs it of all its power and life.

Instead, you’ll get FULL breakdowns and walkthroughs of the go-To “themeplates” I’m ready to go-And-Repetition in 6/7-Launch campaigns for figures

You can also make your OWN high.-converting launch emails in about 25 minutes flat and fire them into ConvertKit (or wtv you’re using) while your coffee’s still hot.

Here’s What You’re Getting Instant Access to Inside Your Membership Area

Module 1: Introduction to Coaching The Conversion™

• How to get rid of the hard sleazy-Instead of trying to sell, you should learn how to use the subtle precursors to ethically encourage people to buy your product.

• The Core Subs-Sequences of each launch or funnel and the specific actions and attitudes, beliefs and re-Each phase must include shifts that need to be coached.

• Permission vs. Interruption vs. Invitation marketing, and how you can take on the responsibility of inviting prospects to opt into your funnel.

• This radical new approach to crafting high quality products-You can convert email copy quickly and easily without having to spend hours working on your macbook.

• How to become a full-time hire “conversion coach” These are the traits and mindsets that you must adopt in order to be more persuasive and influential with your audience.

Module 2: The Ever-Evolving Avatar

• The “Gene Schwartz Facelift” How to find a hidden location “6th level of awareness” This will completely transform how you position and communicate your offer to your audience.

• Why recognizing your prospect’s “level of awareness” Knowing how to leverage the resources is just half of the battle “F.R.E.U.D.” Method to ensure that your launch is relevant and top-of-mind

• How to uncover your market’s “Moment of Highest Tension” and use it to ramp up desire for your product (this is a *can’t miss* if you’ve ever felt your product doesn’t solve an “urgent’ pain).

• The 7 Milestones of the Buyer’s Journey and how to use email to “coach” The subtle micro-Each conversion is different.

• Direct Response 2.0: How to create the best hooks, sales messages and sell more. It all starts with asking the right questions.

• How to find out the anatomy of the perfect buyer and reverse engineer the characteristics and ingredients that make prospects punch in their credit cards at the end of your funnel.

• The “47 Golden Questions to Fuel Your Funnel” This Workbook will give you the market, audience and product insight needed to create insanely profitable hooks that go straight to the wallets of your most important prospects.

Module 3: Segmentation & Confirmation

• Advanced form of the “velvet rope” Strategy that inspires your most important prospects to join you on this journey. (Note: This method of persuasion was so powerful, it nearly led to me being forced to attend Law School.

• What is the significance of “Confirmation Email” This is the most under-utilized message in your entire funnel. Here’s how to make it work. “work harder” In completing the final conversion.

• The “Bieber” This template will get even the most disillusioned prospects fired up and ready for reengagement.-Your funnel is your friend.

• How to open your mind “consistency loops” This will allow you to hold your prospect ethically responsible later in your campaign.

Module 4: Prerequisite-Launch

• Generating sacred images is both an art and science. “aha” Moments that inspire trust, hope, and excitement in your prospect about the possibility of a new outcome.

• Your pre-employment screening plays a critical role-The launch sequence is crucial in the overall conversion. Hint: Most of the heavy lifting happens during this phase.

• How to use your pre-Launch phase: This is where you can free your prospect from past failures, and create unstoppable momentum right before your cart opens.

• The “Sacred Cows With Sour Milk” Principle for discovering which beliefs your prospect most willing and able to let go of.-You can become an empowered buyer.

• 21 Subject Lines That Sticky. These are easy starting points to write powerful pre-writing.-Launch emails

• The 2 “Go-To” Email Templates to help you create an effective pre-Launch sequence that leads your prospect to the place where your program is the only option.

Module 5: Launch

• Marketers make the biggest mistake during the launch phase, scaring off hundreds or even thousands of potential customers.-Customers (hint: Stop making your launch so a). “huge” deal)

• The “Aladdin” Themeplate will allow you to go beyond listing out. “features and benefits”Instead, offer your prospect an unforgettable experience that will help. “ground” Future outcomes as they are now.

• How to include fast-Action bonuses that increase initial sales.

• A well-executed fast!-action bonus will help set up the sale later on…. even if your prospect didn’t snatch it up.

• The “Calm Before the Storm” A themeplate that will help build trust, intimacy, and commitment in the hours prior to your offer going live.

Module 6: The Sales Sequence

• These are the 3 biggest marketing mistakes “sales sequence” That will drain the power of your funnel.

• How to close the “consistency loop” Your funnel will have opened earlier.

• The right time to start using time urgency in your funnel (warning: do this too early, and you’ll encourage procrastination instead)

• How to make a perfect middle-Cart bonus keeps sales flowing through the longest lull in your launch.

• The Upgraded FAQ themeplate counters objections and positions you against your competitors. It also helps your prospect self.-select as a qualified buyer.

Module 7: The Close

• Find out why one-On-one selling boasts a 10X higher close rate than traditional online marketing… and what you have to do to start bridging that gap at scale.

• Don’t rely on superficial urgency (ie. countdowns) is a major missed opportunity… and the REAL behaviors to coach during the closing phase to squeeze more conversions out of your funnel.

• How to combine your program’s Minimum Viable Commitment (MVC) and Quick Valuable Win (QVW) to get prospects off the fence and into your membership area.

• 5 Proven Closing Themeplates You Can Plug into the Final 48 Hours Of Your Launch to Increase Sales by 2, 5, or 10X.

• Risk Reversal vs. Risk Revealer, and how to synergize the two to create a compelling closing argument that pulls even more prospect across the buyer’s line.

You’re Ready to 10x Your ROI within 30 days if…

1. You’re an established coach, course creator or online entrepreneur with an ACTIVE evergreen funnel. 

Congrats, I’m sure you worked your butt off to get that bad boy up and running.

This is the “no brainer”.

If you already have a funnel that’s bringing in leads, converting some while letting others drop off like lemmings to the slaughter, then plugging in just a single themeplate from Module 7 could literally 10X your investment within minutes.

Yes. Minutes.

Seriously. Seriously.

Get your login details, jump into Module 7, and drop us a line to let us know how many more team members you’ll be hiring at the end of the month.

2. You’re a badass launch copywriter (or you want to be one).

Writing for launches or funnels is a fast-growing and lucrative niche.

Why?

Your market is being literally created for you.

Don’t believe me?

You can search facebook for anything related “launch”, “funnel”You can also call it: “webinar”…

A quick look at the private forums for the most popular programs on these topics will reveal that there are approximately 10K students actively seeking to achieve. “play” Click on their funnel.

That’s 10K potential clients who are either bottlenecked (or soon will be) by launch copy.

Sure this program is about empowering them to clear that bottleneck themselves… and that’s still our first recommendation.

But there will always be a part of the market that can’t afford to write their own — but CAN afford to pay you the big bucks to do it for them.

You will be armed with the 10x Launches framework and 20+ Themeplates, you’ll have the tools needed to approach your work with more confidence, get stellar results in less time, and cash in on the value you’re able to provide.

3. You’re actively building an online course or program.

Okay, this is what it feels like.

You’re probably working your butt off getting your program to the point where it’s ready to bring to the market.

In a perfect world, you’ll be able to just throw it out there and watch the paypal notifications roll in.

The crazy funnel you just paid 5K for, however, might coexist in a less ideal world.