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What You’ll Discover in Copyschool – Master Of AI Copy
Copyschool – Master Of AI Copy
We now come to an important point. AI promises to “build a brighter, more prosperous future for ourselves and for generations to come” (ahem):
You and I know… It’s probably unwise to rely entirely on AI.
For starters, AI It is not free.
It’s not the best tool, but it’s still useful.
There will be downtime. There will be errors. There will be copyright infringements. There will be the natural flaws that come with flawed human beings crafting a tool that’s intended to learn like a brain does but that, well, I mean, have you heard how little we know about our own brains? We want to create new ones.
Not to get into predictions, because that’s impossible. You are also dumb.
But let’s Assume AI copy isn’t perfect today.
Let’s also assume it’s going to get *amazing*.
And let’s allow ourselves to get excited about that.
Except… and not to spook you or sound any alarms, but…
Pilots cause planes to crash “outsource” thinking to the machine.
When the auto-Flight System for Air France Flight 447 Shut Off in the Air, The Pilot had to abruptly shift from managing to actively participate in the flying of Air France Flight 447. Highly advanced auto-Pilots were no longer required to solve problems with the flight system. Unfortunately, the pilot couldn’t identify the problem and the plane crashed.
I first heard about that back in 2016, when I was listening to Charles Duhigg’s audiobook, “Smarter, Faster, Better.” It’s about how to make decisions faster… but it also shows us the downside of outsourcing decision-Making to a machine.
It’s not the fear that the machine will “take over.”
It’s the fear that We become so reliant on the machine that, when it fails, we don’t have the skills to take back control.
This, for me and you, is what it means Only outsource the non-essential.-Think about the parts of your work.
So:
AI Copywriting should replace clickitism-You can now start to create your first draft of copy.
It should replace the glug glug gluuug brain-You will get tired of staring at the screen while your fingertips are just hovering above the keyboard. It should replace those moments when the words should be coming but they’re just not coming…
YOU still need to figure out what the copy is going to be about.
You still need the strategy, plan, and the message map.
You still need to be informed.
You still have to think.
In just under 5 hours of training, you’ll:
- ChatGPT allows you to create an email or page completely with ChatGPT or your preferred program. AI writing bot, assisting you…
- Stop expecting everything and/or nothing out of tools like ChatGPT… and instead empathize with their limits…
- Regardless of the name, know why AI “copywriting” tools are nowhere in the vicinity of ready to be certified conversion copywriters – but instead of hating on the bots for this, you’ll be able to appreciate the differences in your skill set vs theirs…
- Confidently, you will find yourself prompting (and then re) others.-Encouragement: The most popular AI copywriting tools….
- Identify what you’re doing wrong with your prompts so you can change your approach – and totally love what your AI copy bot produces…
- Apply conversion copywriting principles to your interactions with the bots and what they produce… so you can do infinitely better work without the burden of slow-down drafts…
Perhaps the most important:
- You’ll have an eyes-Wide-We should be open to appreciation for all that we have. AI copy bots can actually do FOR you (not against you)… in order for you to craft more persuasive copy without being bogged down by the dreadful Shitty First Draft phase…
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