What You’ll Uncover in Craig Garber Keepin’ It Real Copywriting Workshop
Craig Garber – Keepin’ It Real Copywriting Workshop
How To Kind Extremely-Worthwhile Rock-Stable Relationships With Your Patrons
Cease “selling!” As a substitute, uncover the RIGHT phrases to make use of, to make all the cash you need… utilizing a bit of-recognized system that has NEVER failed but!
Pricey Pal,
On the subject of advertising and marketing and promoting, you possibly can solely go “so far” on B.S.
The reality is, in at present’s day and age, the place most promoting is totally phony… individuals are craving authenticity.
And this craving is simply rising stronger, because the world turns into increasingly synthetic.
If you would like your advertising and marketing to be efficient, then you could create real experiences in your patrons. And step one in dong this, is ensuring your patrons “sense” they’re working with an actual individual — not some phony who simply desires their cash.
In any case…
Solely Real Folks…
Can Present… Real Experiences!
Proper?
This was delivered to my consideration by a bunch of people that learn my guide, “How To Make Maximum Money With Minimum Customers.”
They needed extra steerage on find out how to use the advertising and marketing and copywriting methods within the guide… and on find out how to promote, basically… with out showing “phony.”
For me, being actual — even in print — isn’t an issue. However getting thus far, wasn’t straightforward.
I’m actually not a “natural” in terms of promoting. I grew up in a really hectic residence ambiance, to say the least, and had a really low self-esteem for years. In truth, I proably didn’t even really feel snug in my very own pores and skin, till I used to be in my late 30’s.
As we speak although, one of the vital frequent issues I hear from individuals — and I’ve heard it… gosh, most likely near 100 occasions during the last 11 years — is how amazed they’re I’m simply as “real” in my on-line day by day e-mails, in my offline Seductive Promoting Publication, and in all my different merchandise… as I’m in individual.
In different phrases, who you might be “seeing” in print…
is similar precise man you see whenever you meet me in individual.
Like I mentioned, although… it wasn’t all the time this fashion. As you recognize, placing something in phrases, is tough. And that goes double in terms of placing your character into phrases, plus making an attempt to indicate your readers you’re an actual individual. To not point out, on high of this… then making an attempt to promote them one thing!
However through the years, I’ve developed a set of pointers which have allowed me to do every considered one of these items, very efficiently. Which is why individuals are all the time making these feedback about how after they learn my e-mails and my publication and my merchandise — and even my gross sales letters… they really feel like I’m actually “speaking” on to them.
I’m going to share just a few methods you too, can do all this, in your gross sales copy, however first… let’s check out why individuals sometimes wrestle in terms of being “real” in print. There are 3 causes, truly:
Cause #1: Some individuals are extremely technically expert, and fairly competent from a efficiency standpoint, in what they do. However in terms of promoting… they merely “cringe.”
For any variety of causes, they really feel so out of kinds in terms of promoting, they’ll do completely something to keep away from it, in any respect prices.
And if you happen to’re considered one of these individuals, you then already know…
Sadly… that is costing you a LOT of cash.
Folks on this class typically really feel “phony” in terms of promoting. And since promoting is so out of character for them, to some extent, they really are being phony after they attempt to promote one thing.
When these individuals sit down and write a gross sales letter, their discomfort virtually screams at you, straight off the web page.
For them, promoting is like making an attempt to suit a spherical peg (their character)… right into a sq. gap (promoting). It is simply very unnatural.
These individuals won’t ever be capable of promote successfully in print, until they do one factor: they should get their fingers on some particular advertising and marketing and writing pointers (and methods) that permit them to comply with a “sequence…” or a components.
This manner, you possibly can go step-by-step by means of a guidelines and do what works… as a substitute of getting to do issues that make you uncomfortable. By following a set of pointers, this lets you mainly “remove yourself” from the promoting course of.
Versus listening to your individual “gut” emotions, which merely aren’t appropriate with having to promote.
It’s type of like whenever you first realized find out how to drive. To start with, it appeared very unnatural, so that you simply sat there and listened to your dad… or your Driver’s Training instructor — and also you merely “did what they told you to do. ” Although it felt “weird.”
However ultimately, in fact, driving grew to become regular and in much less time than you thought, you wound up realizing find out how to grasp all of the various things which can be happening, when you’re sitting behind the wheel.
Promoting in print and feeling snug with it, isn’t any totally different.
Proper now, you’re “driving” with out ever having been taught “how” to drive. You simply must be taught the foundations of the highway, and when you see how straightforward it’s to make use of them… you’ll be as snug promoting, as you might be driving.
Cause #2: There are different individuals who really feel snug promoting, however they get all tousled in terms of “closing.”
These individuals know precisely how necessary promoting is. And… they might even be good on the precise relationship constructing, and at getting prospects began down the “Yes” path.
However in terms of closing the deal, issues begin falling aside, fairly shortly. They sometimes stammer their approach by means of an in depth, and in the event that they’re very fortunate… issues may work out. Sadly although, and I’m positive you’ll agree with this…
“Luck”… is NOT… an excellent enterprise technique!
Due to this drawback, individuals who discover themselves on this predicament not often make the type of cash they deserve. They’re often capable of earn a good dwelling although, if they’ve a big supply of referrals, or… in the event that they’re within the type of enterprise the place it’s pretty straightforward to draw certified leads or if their lead prices are unusually low.
They’ll sometimes generate profits so long as they’re capable of meet with their prospects in individual, or speak to them over the cellphone.
However as a result of they haven’t any “leverage” — that means, as a result of they’re unable to translate these identical expertise into promoting in print — they’re often compelled to commerce time for cash.
And in case you are considered one of these individuals, you then already know…
Your lack of ability to “close” in print… is just not solely extremely irritating…
it’s additionally costing you THOUSANDS Of {Dollars}!
Often, what messes these individuals up is the cash facet of closing. For any variety of causes, they really feel very “awkward” in terms of asking for cash, and this creates an “emotional log jam” for them, when it comes time to shut.
So as a substitute of with the ability to take that real enthusiasm and knack for relationship constructing they’ve, and switch it into gold… their printed gross sales materials can by no means work on it’s personal, and that is what forces them to eternally need to commerce time for cash.
There are a great deal of realtors, insurance coverage brokers, monetary planners, trainers, consultants, and different service suppliers who discover themselves on this uncomfortable state of affairs.
On high of that, the identical psychological cash points that hamstring their closing expertise… sometimes make individuals on this state of affairs nearly all the time undercharge.
They’re those who often work the toughest and cost the least. Finally, they’re treating themselves very unfairly.
The Good Information Is…
As soon as these individuals be taught just a few easy and really sensible do’s and don’ts about promoting in print… this sometimes eliminates any awkwardness they’ve about closing.
Eliminating this one drawback makes a dramatic distinction within the high quality of your life… within the period of time you’ll get to spend with your loved ones as a substitute of working… and, within the amount of cash you’re making! As an illustration, if you happen to wrestle with this:
One massive mistake you’re most likely making, particularly whenever you’re promoting in print, is speaking about too many alternative issues at one time.
For instance, it’s O.Ok. to inform individuals about all of the great advantages you’re giving them. However you possibly can’t get so excited and anxious about issues, you wind up working on aimlessly to the purpose the place, your phrases get all overlapped and blended collectively like paint colours blended in a can.
As a substitute, simply let your patrons know one factor at a time, one sentence at a time. Good… and slowly.
And it’s even O.Ok. that you simply’re asking individuals to spend some huge cash with you. Merely clarify the worth of what you’re giving them, one sentence at a time. Break down your packages or your service choices into little chunk-sized parts, and simply inform your story – no must really feel anxious, in any respect.
As a substitute, what sometimes occurs is… individuals who really feel awkward about asking for cash have a tendency to only “lump” all the things collectively.
What’s actually happening, is they’re “projecting” their very own discomfort with cash, onto their patrons. They assume, as a result of they’re uncomfortable with cash… their purchaser should even be uncomfortable with cash.
So as a substitute of strolling their patrons by means of the complete gross sales story, good and simple… they rush by means of their presentation as a result of they’re uncomfortable making it within the first place.
However in actuality, that is completely pointless.
You see, to ensure that your purchaser to make any type of midway respectable shopping for choice… they HAVE to know ALL the small print about what you’re providing. Particularly whenever you’re promoting in print, they usually don’t have the flexibility to shuttle asking you questions.
They don’t contemplate this offensive — they contemplate it a pure and fairly needed a part of the shopping for course of!
In any case, how can they make a shopping for choice… until they really know what they’re shopping for?
Make sense?
In fact it does.
Now in addition to slowing down and telling your story, one other factor you are able to do if you happen to’re on this place, that’ll make issues a lot simpler for you, is that this: If you’re placing your promotion collectively, and also you’re creating your provide or your “close,”…
As a substitute of desirous about what you’re getting…
and the way a lot cash you’re asking for…
take into consideration what you’re giving, as a substitute.
Specializing in worth ALWAYS offers you a lot better outcomes, particularly whenever you’re sitting down and translating your ideas into precise phrases on paper which can be going to do all of your promoting for you.
Plus, whenever you’re specializing in the worth you’re giving, as a substitute of the cash you’re getting.. this comes by means of in your printed gross sales messages. Which makes your patrons much more snug with you. And, you’ll be that rather more of an actual individual, because of this.
And the great factor is, that is about as easy a repair as you may get, isn’t it?
You guess it’s.
O.Ok., so now let’s transfer on to…
Cause #3: The third type of gross sales person who struggles with creating chemistry and being “real” in terms of promoting in print, is far totally different than the primary two.
See, this individual’s TOTALLY snug with promoting… and with closing… and with asking for the cash. In truth, this man (that is sometimes a man subject) is mainly a promoting machine. However he has one HUGE drawback:
He’s so centered on the sale, and he’s so thrilled and will get so juiced up from closing offers…
He Forgets… About The whole lot Else!
See, this man’s drawback is, he has no persistence. He’s all about “the bottom line” — he’s a “results” man. Sadly, constructing actual relationships in gross sales requires much more than this. You see, gross sales is like seduction.
To make most cash, it’s important to share your story… and it’s important to romance your prospect on many alternative ranges. They need to see you as an actual individual earlier than they’ll purchase — NOT a “selling machine.”
They need to understand you as somebody who’s simply as fascinated about making their hopes and goals come true… or in eliminating their ache and fixing their issues… as they’re.
Sadly, when this man sits down and writes a gross sales letter, he comes out wanting W-A-A-Y too “slick” for his personal good. Even when he does care about his shoppers and clients — and most of the people do care, they simply don’t know find out how to present their patrons they care — the one message that comes out is “BUY MY STUFF, NOW!”
And so what occurs is, this tremendous-nearer routinely loses THOUSANDS OF DOLLARS in gross sales, as a result of he’s “stuck” in terms of promoting in print. And dropping cash is very irritating and unfair for this man, as a result of he’s a GREAT gross sales individual!
However I don’t must let you know… there’s a distinction between being an incredible gross sales individual, and being checked out as a caring, valued advisor by your clients.
In any case, do you assume you’ll be making extra money in case your clients understand you as a “selling machine”… or whenever you’re perceived as a caring and trusted advisor?
You bought it – when your clients or shoppers understand you as a REAL individual, who’s a real, caring, trusted advisor… you’ll begin making rather more cash, and also you’ll make it rather more persistently.
And in reality, for probably the most half, when individuals see you ONLY as a gross sales individual as a substitute of as an advisor… they’ll consistently be negotiating costs with you… and deal with you want…
Effectively… they’ll deal with you want a gross sales individual.
As a result of individuals LOVE working with valued advisors…
however NO ONE likes dealing… with a gross sales individual!
Folks respect and hearken to advisors, which is exactly why nobody ever questions their physician about why they’re sending you throughout city, to fulfill with umpteen specialists and get all these diagnostic exams. And that’s as a result of…
Medical doctors are perceived as advisors, not gross sales individuals.
Then again, if a gross sales individual sends you to a few of his buddies and it’s important to pay every considered one of them some cash… you’re going to be on “high alert” straight away!
Proper?
In fact you might be.
So in case you are considered one of these “super-closers,” one of many first issues it’s important to do is:
Begin positioning your self as an authority determine, at the start. Nearly like a client advocate.
If you happen to’re already a superb gross sales individual and also you begin doing this… boy-oh-boy will you begin making boatloads of money!
And right here’s one other factor you are able to do if you happen to’re on this state of affairs – and that is truly very easy to do in print:
Decelerate and let your purchaser “talk to you,” as a substitute of you speaking to them a lot.
As I mentioned, that is truly so much simpler to do than you assume:
For starters, perceive that “talking” to your prospects in print, is totally different from speaking to them “in person.”
In individual, clearly you get to shuttle with each other, to reply questions.
Proper?
However in print, you possibly can’t shuttle.
So it’s important to create the phantasm that you simply’re going forwards and backwards.
And there are a selection of various methods you are able to do this, however let’s speak about a few straightforward issues you are able to do, beginning proper now:
An important factor you are able to do, that’ll make you extra money than anything… is to instantly begin exhibiting rather more empathy in the direction of your patrons.
They should know you perceive precisely what they’re going by means of. As a result of finally… it doesn’t matter what you’re promoting, you’re promoting an answer to an issue your prospects have.
And the neatest factor you are able to do to make your patrons see you as a “real” one that’s empathetic and understanding… is by letting them know you perceive the fundamental human frustrations they’re going by means of, solely too properly. And, you additionally must allow them to know why you perceive them.
And be particular, as a result of that is the important thing to your success.
Right here, let me offer you an instance of what I imply. Pay very shut consideration to what this individual is saying:
“Listen, our industry, and our professional associations, teach us absolutely nothing about how to be successful. In fact, our business is very cannibalistic. We take our young and toss them out on their own, only to be eaten alive out there in the jungle.
And in spite of that, what do all our trade journals talk about?
New ant traps… custom software… equipment… chemicals… and new sticky goop. And you know what? This stuff is useless when it comes to making you any money and consistently driving a steady stream of customers to you!
Heck, how’s a new ant trap going to drive even one new customer to you?”
See, this isn’t very sophisticated writing in any respect. It’s simply very particular, and empathetic. It addresses the fundamental frustrations members of this market (individuals who personal pest management companies) are coping with, regularly.
THIS is the way you present empathy, NOT by saying issues like:
“It’s not your fault.”
“I’m just like you.” And…
“We have a lot in common.”
Don’t get me improper — it’s OK to say these items so long as you again them up with specifics like we simply mentioned.
However saying issues like, “it’s not your fault” — which is what most supposed “experts” let you know to do — with out explaining, intimately, the precise emotional frustrations you’re truly referring to… is totally uselesss.
See for your self. Return and skim these 4 paragraphs we simply went over… after which ask your self, how this compares to saying “It’s not your fault.”
Which one exhibits your patrons you’re extra empathetic?
The reality is…
“It’s not your fault” isn’t even in the identical ballpark!
It’s like asking somebody if they need a snack… versus asking them if they need an enormous slab of recent, thick, moist and creamy melts-in-your-mouth real New York Cheesecake!
Pay attention, when individuals actually consider you recognize what it’s like to take a seat on their facet of the desk… they’ll be open to you since you’re an actual individual and NOT simply one other “sales guy.”
They’ll need to purchase all of the options to their issues, from you.
Need to know one other factor you are able to do if you wish to critically enhance your gross sales, and in order for you your patrons to understand you as an actual individual?
You do?
O.Ok., right here goes… As soon as your clients know you perceive what they’re going by means of and what makes them “tick”… the subsequent factor it’s worthwhile to do is allow them to know you care about them past simply promoting them one thing. And also you do this by:
Being sympathetic to them.
See, the place empathy exhibits your patrons you possibly can really feel their ache and frustration… being sympathetic exhibits you’re involved about them as individuals, basically.
And right here’s the place understanding a bit of human psychology is useful. See, individuals have a tendency to use one trait or one facet of somebody’s character… to all facets of their character.
So if you happen to’re a realtor, for instance, and your purchaser feels you perceive how irritating it’s to be on the lookout for a brand new residence… after which they “sense” you additionally genuinely care about them transferring into the best residence… they’ll mainly do no matter you recommend, for the rest of your promoting course of.
See, as soon as they know you perceive their state of affairs… and also you care about them past their bank card or your fee verify, this enhances your place as a trusted advisor who’s coming from a place of revered authority.
At this level, your buyer won’t ever take a look at you as merely a gross sales individual, ever once more. And…
They may purchase from you and
refer enterprise to you… over and over!
As soon as your prospects see you on this gentle… the quantity of enterprise they’re prepared to do with you is infinite! You see, high gross sales individuals know promoting isn’t about themselves, it’s about serving to their clients.
The issue is, it doesn’t matter how honest you might be. What issues is, how honest your clients consider you might be.
Learn this final sentence over once more and say it out loud. It’s THAT necessary. Do that now, I’ll wait.
Did you say it out loud?
You probably did?
O.Ok., nice.
So now it’s worthwhile to know the best approach of exhibiting your patrons you actually do care about them, and that’s, by…
Addressing as lots of their objections as doable.
You see, letting your clients know you’re conscious of their potential objections to purchasing, after which coping with every considered one of them on a person foundation, actually and actually places them much more comfortable.
And simply so you recognize, there are solely 4 the explanation why individuals don’t purchase. Which suggests your prospect’s objections are all going to revolve round considered one of these 4 causes, so maintain them in thoughts whenever you’re writing your gross sales and advertising and marketing supplies:
4 Causes Why Your Prospects Gained’t Purchase:
They don’t consider your claims.
They don’t belief you as an individual.
The way you attracted them within the first place isn’t congruent with what you’re finally making an attempt to promote them. Or…
They don’t consider in themselves and their skill to do what you’re telling them you possibly can assist them do.
And see, whenever you tackle your prospect’s objections… whenever you assist them take care of all of the obstacles of their life that sometimes forestall them from doing no matter it’s you’re providing… you’re mainly taking them by the hand and strolling them by means of your complete shopping for course of, step-by-step.
You’ve then eliminated all their perceived obstacles to success.
And the way rather more confidence do you assume they’re going to have in you, and in your skill to ship, after you do that?
LOADS!
They’ll consider in you perhaps much more than they consider in themselves at this level. However that’s O.Ok., as a result of guess what?
This implies… they’ll purchase from you!
And that’s what promoting, and being in enterprise is all about, isn’t it?
In fact.
Oh, and by the way in which, there are two a really distinctive, very particular exams I’ve developed that you may carry out on any piece of copy or advertising and marketing you write, that allows you to immediately know whether or not or not you’re doing a superb job “speaking” along with your prospects, or whether or not you’re simply “rambling on” aimlessly.
I’ve by no means seen them mentioned earlier than, and I’ve been writing gross sales copy… and finding out writing copy and direct-advertising and marketing religiously, since March of 2000. And I’ll let you know how one can get the inside track on each of those exams in only one minute.
However proper now, let’s take a bit of “breather” right here, and recap all the things we simply mentioned, as a result of we’ve truly lined rather a lot, in a brief time frame. We realized that:
Completely different individuals have totally different challenges and even “hang ups,” in terms of promoting. And…
These challenges sometimes make promoting — particularly promoting in print – extraordinarily irritating, and in some instances… nearly futile.
We additionally found, if you wish to dramatically enhance your gross sales, it’s worthwhile to do sure issues in your advertising and marketing and in your gross sales copy, so your patrons will begin taking a look at you want an actual one that cares about them — NOT like a grasping gross sales one that desires to take the cash and run. Right here’s a listing of these items:
If you’re promoting in print, you solely need to ask your patrons to do ONE factor at a time.
Concentrate on the VALUE of what you’re giving, as a substitute of the cash you’re asking for… ALWAYS offers you a lot better outcomes. Particularly whenever you’re sitting down and translating these ideas into precise phrases on paper which can be going to do your promoting for you.
Your clients don’t like coping with gross sales individuals. They strongly desire coping with client advocates and educated, trusted advisors over gross sales individuals, any day.
To change into a trusted advisor as a substitute of merely one other gross sales individual, you could place your self as a educated authority determine.
“Talking” forwards and backwards along with your patrons – particularly in print – is all the time the simplest approach of speaking along with your patrons. And by “most effective,” I imply, “makes you the most amount of money.”
Merely telling your buyer “It’s not your fault,” will NOT make you extra money.
An important factor you are able to do, that’ll make you extra money than anything… is to instantly begin exhibiting extra empathy in the direction of your patrons.
Being sympathetic to your buyer’s objections, turns into extra gross sales for you, as a result of it exhibits them you care about them as individuals – which is all anybody actually desires to know earlier than they purchase from you. And lastly…
There are 4 the explanation why prospects don’t purchase from you.
There are literally 32 of those quite simple “Guidelines” it’s worthwhile to comply with whenever you’re promoting. (Not together with the 2 copywriting “tests” I discussed earlier.)
Every considered one of these pointers offers you two or three subtleties that make your advertising and marketing messages work extremely successfully. And as soon as you recognize these pointers… you’ll have completely NO drawback gaining your patrons belief and being perceived as an actual individual.
4 Experiences You MUST Give Your Prospects
To Covert Them Into Lengthy-Time period Patrons
Now earlier than I wrap up, I simply need to cowl yet one more factor. The reality is, earlier than anybody will purchase one thing from you — there are 4 deep seeded, secret emotional “triggers” your prospects need to expertise.
In case your prospects don’t expertise, fairly actually — all 4 of these items… you’ll not make a sale. These 4 issues are:
They need to consider you. Prospects merely received’t purchase, until they consider the guarantees and claims you’ve made, are actual.
They need to belief you. Which means, they need to belief you as an individual earlier than they’ll ever purchase something from you.
Be sure to perceive this as a result of it’s extremely necessary… and highly effective. What I’m saying right here is that even when they consider your claims are true… if you happen to haven’t carried out sufficient to achieve their belief, as one human being to a different… you WILL NOT MAKE a sale. Earlier than anybody will ever offer you even one skinny dime…
You have to FIRST be perceived as “a real person.”
They need to such as you. Prospects will NOT offer you cash until they such as you.
This has extra to do with who you might be… the way you say issues, and the way “at ease” you might be whenever you’re saying them… and the way a lot you’re fascinated about delivering worth, versus promoting them one thing.
There are particular steps you could take, to GUARANTEE your clients will such as you. Sadly, I can even assure there are particular stuff you’re unknowingly doing proper now, which assure your prospects will NEVER such as you, and due to this fact by no means BUY from you, both.
They should be fascinated about you. For probably the most half, this has to do along with your gross sales copy and the way compelling it’s.
Nonetheless, there are additionally one other 4 issues individuals do of their gross sales copy… and if you happen to do any considered one of these 4 issues, it ensures you, with 100% certainty, your patrons will NOT be fascinated about you, and due to this fact, they won’t purchase, both. (I’ll let you know how one can get your fingers on these 4 issues in only a second.)
Now right here’s what’s most necessary out of all of this:
NO ONE will consider you, belief you, such as you, or be fascinated about you… until they consider you might be “for real” within the first place. And at this level, in case you are pondering…
“Craig, I Want To Get My Hands On MORE Of This Information, Because This Stuff Is CLEARLY Going To Increase My Conversions… Multiply My Sales… And Make Me A LOT More Money Overall!”
… Then you definately’re in luck. As a result of I lately placed on a particular, one-time solely audio Copywriting Workshop referred to as “Keepin’ It Real.” The fabric I lined on this name, is designed to make you so actual… the subsequent time you’re promoting in print, your prospects will virtually be capable of “feel” your presence, proper there beside them.
This workshop takes you thru the “5 Copywriting & Marketing Strategies That Make You A REAL Person… And Make You A Small Fortune!”… and it’s PACKED with practically 3 hours of recent, new content material. Right here’s only a very small sampling of what’s on this name, which reveals — most likely for the primary time ever– the within scoop behind the 5 Cornerstone Ideas to being actual:
“Craig is a master of persuasion… while maintining ethics and integrity…”
“As usual, Craig has you wide-eyed with wonder throughout the entire set of calls. He reveals copywriting techniques I’ve never heard anyone discuss before – and frankly, I don’t think anyone has discussed these things because I’d imagine there aren’t many people who are even aware of them.
Once you understand how to stir emotions in your buyers – and you WILL know how to do this after listening to these calls – you can do things virtually NONE of your competitors can do. Because as you know, ALL buying decisions are based on emotion. And once you know how to move people at a guttural level, they will “hear” what you’re saying, approach above the din of everybody else.
After listening after which re-listening to those calls, it’s straightforward to grasp how Craig forges such tight relationships along with his patrons, and the way he will get them to provide him cash, over and over, for years on finish.
I’m wanting ahead to placing these methods to make use of in my very own enterprise. And Craig has laid all the things out (together with examples) in a straightforward-to-perceive and systematic method that allows you to do that very simply.
The workbook alone is value 5 occasions the value of the complete workshop, not to mention the content material of the calls themselves. Craig is a grasp of persuasion, and the truth that you are able to do all these items whereas sustaining your ethics and integrity, means everyone wins.
If you happen to write copy and also you need to create lengthy-time period and HIGHLY worthwhile relationships along with your listing and your patrons, you then MUST order this workshop and begin listening to it straight away.” Mike Miget – St. Louis, Missouri�
“Everything I’d hoped it would be, and more.”
“Craig’s training Wednesday night on “Keepin’ It Real” was all the things I’d hoped it might be, and extra.
He actually delivered, and I really feel sorry for anybody who missed it. I appreciated Craig’s direct, down-to-earth method.
Ideas have been clearly, succinctly but completely introduced. I feel individuals are getting sick of, and numb to, the over-the-high “hypey” method of lots of at present’s web entrepreneurs.
Craig’s method is a breath of recent air and matches very well for companies that need to develop their buyer base from a place of integrity. Thanks once more to Craig for being so beneficiant along with his time. The 4.5 hours FLEW by!” Catherine White – Palatine, IL
Sure Craig, I don’t need my clients and shoppers to distrust me. Let me obtain Keepin’ It Real, instantly!
(Click on right here to order on-line or by cellphone)
Idea # 1: Psychology
We’ll dissect patrons psychology, and maybe surprisingly… components of your individual psychology that affect your skill to be actual and promote in print. Right here’s simply a few of what you’ll uncover:
7 Points Sellers — sure, YOU — should overcome in order for you to have the ability to promote successfully and let go of any preconceived notions or “awkward” emotions you might have about promoting.
The “600-pound Deadlift Story!” This lets you break by means of nearly any communication obstacles standing in your approach.
6 Cussed traits of patrons you MUST overcome, and find out how to shortly and simply do that!
2 “supposed” purchaser objections most individuals mistakenly waste tons of time writing gross sales copy to attempt to overcome – though these are literally COMPLETE non-points. With out this info you’ll proceed losing HUNDREDS of hours of your time on these 2 gadgets, getting completely nothing in return.
The three Most typical and expensive errors you make in terms of contacting your patrons, and find out how to repair them.
The ONLY 2 components that decide the standard of any relationship, and find out how to enhance them. Realizing that is like getting the set of keys to your patrons’ “emotional buying vault.”
5 stuff you MUST be in line with, when chatting with your clients and prospects. Deviate from any considered one of them and it instantly begins costing you — massive time!
An outdated-long-established approach of doing issues, that immediately attracts new clients to you. (And… 6 new methods of utilizing this system, so that you’re not lacking out!)
A HUGE frequent mistake individuals make in terms of confidence, that prices you cash each single time you make it!
This delicate distinction between serving your clients… and getting fully abused by your clients, usually sneaks up on you. And earlier than you recognize it… it fully consumes your life! Discover out what this distinction is, and find out how to keep away from it — so you possibly can cease kow-towing to your clients and as a substitute begin re-claiming your dignity and the respect you deserve.
The best way to GUARANTEE your clients and shoppers chase you down, by letting your gross sales course of do all of the give you the results you want! (As a substitute of doing all of the chasing and doing FAR an excessive amount of work, like most individuals!)
Idea # 2: How To “Prove” You Are Real
On the subject of promoting, notion is actuality. Like I mentioned earlier, it actually doesn’t matter whether or not you’re probably the most righteous, actual individual on God’s Inexperienced Earth. The ONLY factor that issues is whether or not or not your patrons understand you as being the true deal, or… do they understand you as simply one other individual in a really lengthy line of people that desires to take their cash after which disappear?
There are over 24 methods on this part that allow you to create a really strong, very sturdy notion which exhibits you’re not like this. As a substitute, it “proves” you might be an sincere, real individual. Issues like:
3 Methods that present you find out how to maintain your patrons sticking with you over the lengthy-haul. Frankly, these methods have made me a small fortune. They’re the explanation why most individuals stick round and proceed paying me, FAR longer than nearly anybody else they take care of.
20 various things to say to your patrons, that create lengthy-time period chemistry, and 5 issues you could NEVER say until you’ve fulfilled a sure obligation already.
The one story you possibly can inform that all the time attracts new clients and shoppers, and by no means will get outdated in your current ones.
A easy copywriting method nearly NO ONE makes use of, though it offers you nearly limitless management over your prospects.
Most individuals mistakenly consider after they sit down and write a gross sales letter, their job is to create “want.” That if you happen to faucet into all of the “want” that’s on the market within the market, it’ll flip into {dollars} in your pockets.
Proper?
Effectively, let me be the primary individual to let you know…
Nothing… might be additional… from the reality!
When you perceive what your actual job is, it can save you 1000’s of what’s going to in any other case proceed to be wasted hours, and as a substitute begin taking advantage of the ONLY factor you have to be doing whenever you’re making an attempt to promote.
And there’s extra — you’ll additionally uncover:
8 easy methods to create a really direct, very private “connection” along with your readers
5 types of media that show you’re actual.
9 subjects to speak about that place you as an authority determine and a pacesetter. When individuals look as much as you as a pacesetter, you’re robotically presumed to be honest.
A crucial merchandise, that draws patrons to you want bees are drawn to honey! I’ll additionally offer you 9 further “customer attraction magnets” to get you began, instantly!
There are 3 quite common, but extremely devastating issues you could NEVER say to your patrons, readers, prospects, or ANYONE for that matter… if you happen to ever need to be perceived as an actual individual. In truth, if you happen to say ANY considered one of these three issues, you’ll alienate your patrons on a deep unconscious stage, instantly. You’ll discover out what they’re on this name!
If you’re a advisor or if you happen to present any type of service… there may be one easy factor you are able to do… that eliminates nearly 100% of all the standard consumer aggravation you ordinarily need to put up with. But, 99% of all service suppliers on this state of affairs are fully unaware of this amazingly straightforward course of. Nonetheless, you’ll be a grasp at it, after this name.
Sure Craig, I don’t need my clients and shoppers to distrust me. Let me obtain Keepin’ It Real, instantly!
(Click on right here to order on-line or by cellphone)
Idea # 3: Being Real And Your Gross sales Course of
On this a part of the workshop, you’ll get an outline of the complete promoting course of in 2 easy diagrams, the place you’ll uncover:
Precisely when “rapport” begins and what goes into producing rapport. (There are particular behaviors that decide the quantity of, and the type of rapport you’re going to have along with your clients.)
The 2 towers of belief: Credibility and Believability, and the distinction between them
You’ll additionally uncover the “Rapport-Building Format” for fulfillment!
And lastly, you’ll uncover the three issues you could do, to ensure your patrons hearken to your “call to action.” (Your “call to action” is the motion you are attempting to get your buyer or consumer to take.)
Idea # 4: 32 Do’s And Don’ts Of Being Real
On this a part of the workshop, you’ll get the within scoop on the precise set of pointers you could comply with, that offer you lasting belief and rapport between you and your clients.
If you happen to comply with these pointers, your prospects and patrons will love, adore, and respect you, and most necessary… they’ll belief you and purchase from you, over and over! Right here’s a quick rundown on simply a few of the methods you’ll uncover:
The one advertising and marketing mistake that instantly destroys your buyer relationship! Sadly, I see individuals making this frequent mistake, every single day.
A standard copywriting technique that truly misleads and disappoints your patrons.
3 issues it’s worthwhile to do, to create a “wow” expertise in your patrons
The best way to be sure you’re not “intimidating” your patrons by making them assume you’re making an attempt to promote them one thing, as a substitute of making an attempt to assist them.
One other frequent copywriting mistake (which is extremely straightforward to keep away from) that’s costing you a LOT of cash, even proper now as we’re talking. And the factor is, this error is most sometimes made by extra skilled entrepreneurs and entrepreneurs, not newbies!
The one massive drawback with most testimonials! (Trace: it has nothing in any respect to do with presentation, size, or content material.)
A crucial sort of testimonial you could current, that creates nearly “instant” belief, and makes you a really actual individual.
An empowering secret about “thoughts” and find out how to leverage them.
A crucial emotional purchase-button you possibly can push, that will get individuals extra open to coping with you than maybe anything!
2 keys to creating your presentation “easy on the eyes”
The key to profitable, in terms of persuasion. Most individuals don’t do that, and as a substitute wind up coming off like a bull in a china store. And in reality, this isn’t solely the key to profitable in gross sales, nevertheless it’s the important thing to profitable any type of negotiation you’re ever concerned with!
A giant private drawback most entrepreneurs foolishly “dump” of their buyer’s laps, that makes promoting, nearly unimaginable!
The best way to know whenever you’re being “too friendly” in a gross sales letter. Bear in mind, being pleasant is sweet, however being “too friendly” crosses a really actual boundary that exists between all gross sales individuals and their clients.
5 Quite common phrases entrepreneurs use that psychologically flip your patrons “off,” as quickly as you say them. (And what to say, as a substitute, that positions you as a trusted authority!)
Idea # 5: Secret Writing Strategies
And… Magic Phrases That Make You Real!
On this part I’m pulling the curtain again to disclose all of the copywriting tips I’ve realized over the last 11 years. You’ll uncover find out how to write copy that will get your patrons concerned… that will get them to belief you implicitly… and makes them simply “sense” you’re a salt-of-the earth, real caring soul.
Right here’s a small sampling of what we’re going to cowl on this a part of the decision:
Why telling somebody you need them to return in for a free session… a free estimate… or a free inspection… is the kiss of loss of life! Discover out what to say as a substitute, that’ll have extra shoppers barreling by means of your doorways, than you’ve ever imagined!
Most individuals are foolishly involved about ensuring their patrons know “how smart they are.” The reality is, that is maybe probably the most detrimental factor you are able to do in terms of constructing rapport along with your patrons. You’ll discover out why, and what to do, as a substitute.
In what could also be an important a part of the complete workshop, you’ll be taught “How To Help Your Buyers Believe In Themselves.” If you may get your patrons to consider in themselves, you’ll have overcome one of the vital necessary obstacles you’ll ever encounter.
Language consultants estimate as much as 90% of what you’re saying, is communicated based mostly in your non-verbal cues. In print, you lose this skill to speak non-verbally. Or do you? You’ll uncover 8 alternative ways to create various “tones” in your voice, and find out how to use these methods to get most leverage out of them.
You’ll additionally uncover 7 easy methods to create huge believability along with your patrons. Considered one of these methods netted me a quick $15,000 early on in my profession — and I’ll share it with you on this name!
Why making hype-crammed exaggerated claims is definitely costing you a reasonably penny!
The perfect sorts of guarantees to make!
If you wish to be perceived as an actual individual, there may be one behavior you could “check” on the door, earlier than you begin chatting with your patrons, and I received’t mince phrases about it, both.
The best way to use humor in your gross sales letters and communication. There’s a very efficient approach of doing this, however watch out right here, as a result of individuals are lifeless critical in terms of spending cash! Most individuals overlook this, and because of this… they screw this up, royally!
How to decide on the best “voice” to write down your gross sales letters or adverts in. (If you happen to’re all the time writing from your self, you might be undoubtedly lacking out.)
A significant “slip” most individuals make when writing copy, that fully de-personalizes something you’re saying. In addition to “being boring,” that is the one different “Cardinal Sin” you don’t ever need to commit!
A easy technique that makes you a LOT extra plausible, and will increase gross sales, nearly instantly. Oh, and this can take you lower than 7 minutes to implement!
A Very Particular “benchmark” check I’ve NEVER seen revealed earlier than! This check (which I discussed earlier) exhibits you DIRECT EVIDENCE of how a lot you’re partaking your readers.
Look, actual individuals have actual conversations, and this check exhibits you exactly what number of actual conversations are happening in your gross sales letters, show adverts, net pages and unsolicited mail.
Nobody’s EVER mentioned this earlier than, and I used to be very involved about even revealing this “test,” which can take you lower than 7 seconds to carry out! (And I’m not exaggerating one bit right here.)
You’ll additionally uncover 22 phrases and phrases to say, that can increase your rapport-constructing outcomes, dramatically!
This ONE Part Alone Is Price TEN TIMES
The Worth Of Admission To This Workshop!
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