What You’ll Discover in Dan Kennedy The Direct Mail Solution
This was the most popular marketing channel in 2013. “delivers the best ROI for customer acquisition and retention” by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C,…
Dan Kennedy – The Direct Mail Solution
This was the most popular marketing channel in 2013. “delivers the best ROI for customer acquisition and retention” by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy That can be changed. Millionaire-maker Dan S. Kennedy Craig Simpson, a direct mail marketing specialist, urges small businesses to use social media to propel the momentum into the mailboxes their customers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today’s online marketing funnels. Benefiting from the authors’ combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-Life business campaigns that highlight step-By-Steps to create a result-Producing promotional campaigns
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