Darby Rahme – Google Ads: Beginner to Winner
In this course, Darby will teach you how to develop, customize and run your own advertising campaigns. You will learn to optimize Google Ads for best results at minimal costs and will see how timely advertising can turn an odd Google searcher into a valuable customer.
Course Modules
Verifiable certification upon completion.
1. Terminology
2. What is Google Ads?
3. How Does Google Ads Work?
4. Search Marketing Versus Rankings
5. Factors That Influence Ad Rank
6. How Can You Improve Your Ad Rank?
7. Paid vs Organic Search Results
1.Why focus On Google Ads Instead Of SEO?
2. Addressing Competitors In Google Ads
3. Re-Marketing And Display Campaigns
4. What Is A Keyword?
5. What Is Keyword Research?
6.Short Keywords & Long-Tail Keywords
7. Keyword Match Settings – Broad
1. Keyword Match Settings – Phrase & Exact Match
2. Keyword Research
3. Setting Up Your Campaign
4. Types of Campaign Goals
5. Search Terms Report In Google Ads
6. Negative Keywords
1.How to Build a New Campaign
2. Types Of Campaigns
3. Determining A Budget
4. Bidding Strategies For Search
5. Writing Text Ads
6. Incorporating Keywords In Your Ads
7. Reviewing Search Term Reports For Keywords
1. How To Create Headlines
2. Sitelinks & Extensions
3. Monitoring Performance
1. How to Build a New Campaign
2. Types Of Campaigns
3. Creating A New Search Campaign
4. Selecting Goals
5. Bidding Strategies For Search
6. Dynamic Search Ads
7. Common Search Extensions
8. How To Structure A Campaign
9. Considerations For Text Ads
10. Optimization Tips
1. Search Campaign Metrics
2. Conversions
3. Search Campaign Metrics
4. Quality Score
5. How To Improve Quality Score
6. Create Consistency In Your Funnel
1. Display Campaigns
2. Targeting Display Campaigns
3. Audiences
4. Display Campaign Considerations
5. Improving your Ads
6. How To Optimize Your Campaigns
7. Keywords/Search Terms Reviews
8. Top Performing Ad Copy
9. What Are The Top Converting Ads?
10. Beta & Alpha Campaigns
11. Why Do Beta & Alpha Campaigns Work?
1. How To Use Google Ads To Improve SEO
2. Selecting Keywords
3. Audiences
4. Display Campaign Considerations
5. Integrating Google Ads & Facebooks Ads
6. Remarketing Facebook Campaigns
7. Lookalike Facebook Audiences
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