What You’ll Discover in Daryl Rosser Immersion by Lion Zeal
Daryl Rosser – Immersion by Lion Zeal
How to Build an SEO Agency without Testimonials, Learning SEO or Spending 6 Months Building Exemple Sites
Dear reader
My name’s Daryl RosserHowever, you might know me as Lion Zeal guy.
Despite looking a lot like a “pimple-faced kid” in my photos, I’m far from new to the internet marketing game. Actually, it was 7 years ago that I started in affiliate marketing.
People saw me as one among them “quick risers”. Over $800,000. was my total income for the first two years. I was a success, right up to the point when my business partner cheated me and I lost everything. Since then all I’ve wanted to do is rebuild myself. I was failing to succeed up until May 2014.
That’s the date I accidentally got my first SEO client. I was referred to them accidentally. by a business owner that I helped out as a favour… yet I knew nothing about SEO.
Once they had sent the first payment, I felt like adrenaline rushing into my blood. This model works, now it’s time to scale.
Since then, not only did I turn that agency into a 6 figure business and travel to 8 different countries last year while running it, but I’ve helped several other people do the same through my 2,500 member Facebook community and blog.
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However, it wasn’t easy.
It was not easy to get that first client.
It was not enough to accept that I was doing wrong.
This led to an epic story of quick idea switching. I was trying to find an answer. “idea that worked”.
It went on for another 2 years.
Maybe I’ll build a tool to sell, which lead me to start learning coding. Maybe, I’ll build a web design or PPC agency. Maybe I’ll start a niche info marketing business. Maybe, maybe, maybe.
It was mindset issues, and I knew it, but I wasn’t sure how to fix it.
My momentum became sluggish after several failures. My confidence was at an all new low.
I was able to get back on track thanks to a client referral. That’s all it took.
When I knew that this was what I wanted to do, my body began to sag.
I’ve tried lumpy mail, turns out the response rates aren’t nearly as high as people say. It’s important to follow up.
I’ve tried cold calling, it’s boring and time consuming, but if you have a good offer you can get appointments.
I’ve tried rank and rent sites, they’re a terrible approach for starting out. Bad SEO’s, like myself when starting out, have a bad habit of choosing overly competitive keywords without the experience or budget to rank for them, and when they do rank – turns out business owners don’t throw money at you, you need to cold call them and sell it to them.
I’ve tried Facebook ads and funnels, you need to invest a lot of time into creating and testing the funnel with ads. This takes time to find your first client.
And not only have I tried and failed with this stuff several times myself, I’ve helped students overcome the exact same things.
William, one our students, invested more than $1,000 in building a Rank and Rent website. He reached page 5 just before running out of money and had the torn down.
And there’s dozens more examples of this.
If you’ve been trying to build your SEO agency for more than 2 months, you’ve probably had the same problems I ran into, and some of my students have, like…
Being advised to setup R&R sites, only to run out of money or momentum before ranking it
Being advised to run FB ads, only to freak out after you’re $500 down with no clients
It is a waste of time to send lumpy mail and you will get no response.
But the biggest mistake I made, which didn’t even process to me as an issue at the time, was that…
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I thought managing PBN’s and tracking rankings was work
It’s not.
There’s only 2 things that quantify as productive work for running an agency:
Acquisition of Clients
Sales
That wasn’t easy to accept. I’m a “hustler”, I work 12+ hours per day, why wasn’t I getting results?
Now, think about how much time you were spending prospecting. How much time was it that I spent doing outreach?
This is what I ask my students and business associates when I speak with them.
To build a 6 figure SEO company, this is what’s needed.
Of course it wasn’t as simple as that. There’s an art to cold emailing, lumpy mail, and any form of advertising – but I’d actually learn that art if I practiced repeatedly.
You see, there’s two types of coaches I’ve found in the SEO space…
They are technical heroes. They don’t realize how hard it is to do what their do and make it seem easy by giving advice. “go send some cold emails with a video analysis”.
While their advice is brilliant, it gives little help to someone that isn’t exactly like them.
The other category is the very high-ranking teachers. They’ll give you every little detail about everything. They usually won’t have that same strict direction the technical superheroes have, but you’ll have information on everything.
The problem with OTT teachers is that you are left overwhelmed and asking questions. “but what should I do?”. There’s so much to go through that it’s not easy to start.
Neither of these are right, but they’re so close.
Nobody was going to take out all of the content. Here is what you need to know.
Like you don’t need a PBN or any of this fancy stuff until you have a client.
So that’s what I decided to do.
Last year, I created the Immersion Bootcamp is a way to get rid of all the junk and simplify the process.
Step was the idea. by Step-by-step training.
And you’ll never guess what it’s built around?
Prospecting & Outreach.
The 2 most important activities for your business, aside from sales, which can’t happen until after.
I don’t believe it’s always the students fault when it doesn’t work out.
And I don’t believe the reason most people don’t get results is a lack of action.
From what I’ve witnessed with myself, and my students, it’s two fold:
You can become overwhelmed by too many information and lack of actionable directions. Before you make a decision, it is important to continue learning.
Bad guideline of what to work in which order, so you spend months setting up PBN sites, or 6 months on a R&R site, when you could have been doing something that would actually get results
Everything changed when I understood this concept and began teaching.
William is a wonderful example.
William is a software marketer and has been through some of the most difficult times in his life over the past five years.
After losing his first business and spending all his savings as a child, he found himself living off his coworkers.-Working office, trying to rebuild himself.
In 2014 he decided to try the R&R model. He invested over $1,000 in it, before he ran out of money 5 months later and couldn’t support it anymore.
Thankfully, he isn’t sleeping in his office anymore, at least not deliberately. And he’s gained 2 new clients, bringing him a recurring income of $3,000 per month.
William was a student in the Immersion Bootcamp, a 9-week live bootcamp for how to start an agency. It costs $2,000
Rather than dumping all the info on students so they’re overwhelmed, or giving them smart – but vague instructions on what to do, this is what made it different…
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Everything was broken down into actionable steps, do this then this… so you don’t get overwhelmed with what to focus on
The recommended outreach methods are only beginner friendly, so you don’t waste thousands of dollars or 100s of hours on something without any results
You’re given all the training in order, so you can skip all the PBN’s and junk, and get straight on with prospecting and outreach straight away to get your first client ASAP
Outreach and prospecting are the primary focus. Videos and templates can help simplify this process for even non-prospectors.-Technical people
You get the accountability of live webinars with Q&A, with me, where I personally check everyones progress
From the 10 spots that were available, and from far more applications, I selected 4 students that looked like active participants.
So far…
(And I really mean so far because I’m 100% confident every member will get results soon)
2 out of 4 members have already had their first clients.
You’ve already met William, so let me introduce you to Brandon…
Brandon is an ex-A professional poker player who made executive money playing online.
He began to look into other ways to make money online in mid 2015, as a result of the growing restrictions on Poker in the USA.
When you sign up ImmersionBrandon was entirely dependent on his Poker savings.
Since then, Brandon’s picked up multiple clients and last month in January he brought in $2,600.
And as intended, both William and Brandon didn’t need to touch a PBN until they got paid.
In fact, they didn’t waste much time on anything most people are told to do.
Why is it important?
Well, I’m not doing the Immersion Bootcamp again. It was only one.-You have a time chance.
However, I am making it available again. For you though, you won’t need to wait 9 weeks to get access to it all, and you won’t need to invest $2,000 like the original students.
Instead, today you’ll have the opportunity to get instant access to all the replays for this original bootcamp.
That’s 9 webinars, plus additional content we’re regularly expanding, on how to build your own SEO agency. With full Q&A every week. And this isn’t re-recorded or professionally setup, it’s the exact replays previous students paid $2,000 for.
Let me show you exactly what you’ll get from each of the 9 weeks of this training:
Week 1 – The Foundation
In the first week, we’re going to start with the basics, how to setup and position your agency. This should not take more than a week to setup, then you can move onto the work that’ll get you results.
You’ll learn:
How to position your agency so you’re not competing as “just another SEO agency”
How to setup a super basic website and what to include, so you have a website at least, but you’re not wasting time on pointless stuff before getting that first client
An example website with a breakdown of which theme I used to create it, and the purpose behind the content, so even if you’re non-technical you can copy what I’ve already done without spending hours trying to decide the best theme (it’s not important)
Most people waste over a month on this, and you’re going to do it in less than a week. This module will save you over $1200 if your hours are only 4 and you earn $20 per hour. by It will allow you to be more efficient with the time you have.
Week 2 – Prospecting
Once the foundation has been laid, it is time to start building prospect lists that you can contact. This deserves an entire training on it’s own and is the most underrated part of building an agency. In this week, you’ll learn:
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You can find hot lists of prospects that are ideal for you, which will provide you with an unlimited supply leads to promote to so that you can complete your outreach consistently
This is the biggest mistake people make when prospecting. Understanding this will help you get better quality leads that are easy to sell.-Services for end users
What elements should you look at in a company to make them ideal clients? This will save you hundreds of time and possibly thousands of dollars in advertising.
A list of top-rated go-to sites that you can immediately go on and begin prospecting so there’s no need to guess, just go on the recommended sites and get started
Hidden sources you can tap into that most people completely miss out, this takes extra research but gives you better quality leads, and guarantees you aren’t promoting to the exact same businesses as everyone else
This is a fact that you should know. A bad mail campaign can waste 40+ hours, and double it if you follow-up. At only $20/hour pay, you would have wasted $1,600 because you didn’t prospect correctly, not to mention the 6 figures in potential deals you could give up when you quit because “it doesn’t work”.
Week 3 – Outreach
Once you’ve built a qualified prospect list, this is how to get yourself in front of them and turn them into leads you can sell to. You’re going to get:
A list of the best outreach methods for starting out so you don’t waste months or thousands of dollars only to run out of resources
Here’s a breakdown of each of our top outreach methods, with an actionable step by step instructions so you’re not left puzzled on how to actually do it
These templates can be copied and pasted without the need to know any technical details. You can immediately start using them without further research
How to get a 400% higher response rate from cold outreach methods and multiply their interest in you with a simple strategy that you’ll slap yourself for not already thinking of, so you don’t have to email hundreds or thousands of prospects to get a response
A strategy one of my business partners used to get 3 sales calls and 2 proposal requests out of 22 prospects contacted (that’s a 9.09% proposal request rate), so you can make the most out of your prospecting and stand out to your ideal prospects without being labeled “another SEO company”
How to follow up without sounding like a spammer.
Ask someone earning $100,000 from clients how much outreach is worth to them, they’ll tell you every penny of it. They would be down $100,000 per annum if they did not have outreach. You will be able to save more than $2,000 by using this module instead of spending money on tools and ads.
Week 4 – Closing
Once you’ve got leads from your outreach, this weeks webinar will show you how to turn them into a paying client. You’ll learn:
The sales funnel to take a prospect from lead to paying client which gives you a repeatable process to follow that’s proven to work for SEO so you don’t attempt the sale too soon or late
This process works completely over the phone, so you don’t need to travel to meet clients. You can even do it remotely from another country.
How to create a proposal which builds trust and establishes competence, with my copy-and-paste proposal template. by myself and students to close deals of upwards of $1,000/month, so you can be 100% confident going into any sales call that you’ve got a presentation that can close deals and position you correctly
What to say over the phone. I also have copy-and-paste scripts that will allow you to sound like an expert right away. “umm’s” “uhhs” From your calls
What to say if they ask you for testimonials or example sites, and how you can avoid this question even coming up 90% of the time, so you don’t have to spend 6 months building example sites to get clients
How to repeatedly ask for the sale and overcome objections, without sounding like an used car salesman. This will allow you to confidently push the sale without feeling strange and not worry about what to do if they raise any objection.
Before I devised this funnel, I was unable to close more than $24,000 worth of deals. Several students have also used this funnel to close deals in excess of $1,000. If you can’t sell, you won’t get clients, and this will teach anyone – even a shy introvert like myself, to start closing clients.
Week 5 – Delivering Your Services
After you’ve got your first client, you need to know how to rank them. This is what we cover in this weeks training, where you’ll learn:
What are trust links and how to build them, so you don’t get your clients stuck in a page 2 sandbox
This client link building blueprint will give you a breakdown on each type of link your clients require so that you can rank them quickly
These are the essentials of local onsite optimization so that you can save time and get the most out of your link-building campaigns
How I build PBN links including a breakdown of safely using anchor texts in 2016 so you don’t get your clients penalised or sandboxed but get the best out of your PBNs
How to build “safety net” Links to diversify your backlink profile, anchor text profile, and your PBN profile. This will allow you to optimise higher with your PBNs without a penalty or sandbox
Delivering results is the only way to keep clients happy for at least six months. If you were unable to deliver results and a small $1,000/m client quit after 3 months, you’ve lost out on a minimum of $3,000 – based on a 6 month client length, which is less than my client average.
Week 6 – Managing Your Clients
As well as delivering services, you’ve got to deliver reports to the client, invoice them, and manage the relationship with this. In this week, you’ll learn:
How to track the results of your clients and create automated monthly reports. This will allow you to save time and avoid having to fiddle with all the tools.
How to bill and take payments from your clients even if you’re non-Technical so that you can easily set up recurring payments and withdraw money from clients without any questions or stress
How to make your clients like you so much they never want to leave (presuming you deliver results) so you’re not stuck trying to find new clients every 3-6 Months
What if instead of constantly replacing clients every six months, you could double the time that a client stays with you? You could even triple your income! An additional $6,000. If you retained one single $1,000 per client for 12 consecutive months instead of six, that’s an additional $6,000. If you did this for 5 clients, that’s an extra $30,000 you would have otherwise lost.
Week 7 – Multiply Your Clients
This is what I believe to be the easiest way to scale from 4 figures to 5 figures, multiplying what you’re getting from each of your clients. In this week, you’ll learn:
How to turn 1 client into 3 – a simple strategy you can copy to get more clients without spending hours on outreach
How to turn your SEO client into a pay per lead client, switch mediums, and multiply what they’re paying you so you’re not entirely relying on SEO and can make a lot more money per client (while making them significantly more too)
How to get your clients to buy more from you and what to do to make it happen.
Referral strategy for turning your clients into brand advocates.-To-Buy leads for you so you can just sit back and wait for new leads to come in, without needing to constantly do outreach
Imagine one client paying you $1,000, and turning it into $3,000. Imagine converting one client from paying you $1,000 to $3,000. Now imagine doing the same with five clients. You would make $15,000/month instead of $5,000 per month. It’s not easy, but there’s a process that you’ll learn in this weeks webinar.
Week 8 – Outsourcing
To continue growing the business though, you can’t waste your time doing all of the work, you need a team. In this weeks training, you’ll learn:
Find the best VA type for your business level (my personal resources) to save you the time and effort of selecting the wrong one.
The first step by step process for hiring virtual assistants so you can hire fast fire fast, and get quality VA’s as soon as possible
How to make your VA’s like you, so your top VA’s don’t leave after 6 months
How to train your VA for anything, even my personal step-by-step PBN management training doc for training your VA how to setup and manage your private blog network, so you don’t have to spend 10+ hours recording videos and planning out how to systemise everything
How to outsource web design without being giving a billion revisions so you don’t become the clients website slave and feel like killing yourself (you’ll know the feeling if you’ve ever had a bad client)
A good VA can make the difference between having one client and five. $1,000 or $5,000 – depending on what your average client size is. Don’t try to do it yourself, you’ll struggle to manage 1 client, instead outsource and scale.
Week 9 – Affiliate SEO
If you get sick of clients, or just want to diversify your type of income, I’m a big fan of affiliate SEO and breakdown how I do that in week 9’s training. You’ll learn:
How to make pay per lead affiliates to diversify your client income, and to utilise your existing PBNs
Find high-paying lead gen affiliate offers. Get paid for just generating leads and calls. No sales required
How to pick easy keywords so you don’t need a huge PBN or budget to rank for them
Using the exact strategy you’ll learn in this training, one of my sites generated $45,000 last year. And that’s only one of many.
But there is a catch…
This special offer is for the initial launch Immersion After the launch, the price and program details will be updated.
Not only that, there’s a number of bonuses included today that I simply can’t include in the future at the same price you’ll be able to join for today.
But don’t worry if you’re on a low budget, this is going to be much less than you think.
It was recommended by my SEO friends to be sold at a maximum of $5,000 when I launched the Bootcamp. Why not? Get 1 client for 6 months and it’s paid for. But you’re not going to pay anywhere near this amount.
If I were available, I would be happy to show you how.-On-one, which I probably won’t be, it would cost you $4,750 based on my hourly fee of $250. Again though, you’re not going to pay close to this amount.
Original bootcamp sold for just $2,000. A great deal. But you’re not even going to pay that much.
If I sold all the webinars in this Bootcamp separately, at my standard rate $197 per, you would have to invest $1,970 each to get them all. And you’re not even even going to pay that much.
Before we go through how little you can get access to this for…
There’s one more thing
Not only are you getting access to all 9 weeks of the bootcamp, you’ll also have the opportunity to access 3 bonuses today.
Bonus #1: The Outreach Leaderboard
If there’s only one thing you take away from this training, it should be that outreach will make your business. I don’t want to reward students just for achieving results. Instead, I want students to be rewarded for taking action that leads to those results.
Every month the student who completes the most outreach will receive a reward, in March it’ll be a free 1-on-1 consultation with me. This is turning it into a game, and if you’re even close to as competitive as me, this will be highly valuable to your business.
It’s hard to say how much this is worth, but to the right person, they’ll thrive on the accountability and competition from this. Even if you only get one client, $1,000/m would still be $6,000 for you over six months. And I’m pretty damn confident if you win the monthly leaderboard, you’ll pick up a client.
Bonus #2: Armando Webinar
Armando is a good friend of mine that’s personally been responsible for a lot of my success with client SEO. You can make over $50,000 per week working remotely with these guys.
We did a webinar last year on prospecting, outreach and increasing your client income by $5,000 to $10,000 per monthly. Students loved it, but I’ve never made it publicly available since.
If I sell this in the future, it’ll be at least $197, and even that is a great deal.
Bonus #3: Weekly Q&A Webinars
Every week we’ll get on a live webinar dedicated to answering your questions from what you learnt in that weeks training. No fluff, you submit questions, and I’ll answer them.
If you’re stuck with anything or struggling, this gives you access to 1-You can count on me giving you 2 hours a week of my time to help you.
For the 9 weeks of training, my hourly rate is $250. That would make it $2,250. But you won’t even be paying that much for the entire course.
Bonus #4: I will personally schedule a consultation call
Not only will you have weekly access to me through the weekly Q&A webinars, you’ll also get a 15 minute consultation call with me in April.
I will personally review your work and answer any questions.-An involved point of view. Imagine what influence one nugget could do for your business… Get you a new client? Multiple clients? You can save hours of work For this call, my only focus will be on helping you get more results from what you’re doing.
So how much do I have to invest in order to be part of this?
If you were to figure this out on your own, not only would have to spend over $10,000 in testing everything from… Different outreach methods, scripts and proposal templates, ranking strategies, etc.
But you’ll also have to mess up a few deals until you figure out what works. Because of my poor salesmanship, I am certain that I have lost at least $24,000 in deals.
Instead of doing it yourself though, you’ll have my experience and guidance to follow.
But you’re not going to pay the $4,750 it would cost to have me personally consult you on this.
And you’re not even going to pay $2,000, the original amount students paid to access the Immersion Bootcamp.
You should also know that training in this area will be more expensive in the future.
As an example, let’s take one of our students. He has one client that earns him $1500 per month. This is almost all his profit. He already has 2. While he’s due to receive $18,000 over the next 6 months, do you think he would mind if the training was $5,000 to buy instead?
No. He wouldn’t.
And that’s what I’m looking to increase it to in the future. That’s not a lie, I’m looking to turn this into a $5,000+ in-Person workshop with access to the online training afterward. My mastermind suggested $10,000 but we’ll see.
But you’re not going to pay $5,000.
You’re not going to pay $2,500.
You’re not even going to pay $1,500 ($500 less than the original students paid).
This is why I am trying to make it accessible to all, even beginners.
So I’ve put together 3 packages that you can choose from, the smallest starting from just 3 monthly payments of $297. This won’t be enough to build your entire agency, but it’s all you need to know to get your first client, then you can upgrade at the fixed launch price – any time you like.
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Here’s what you’ll get in Immersion by Lion Zeal
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