What You’ll Discover in Dave Kaminski Storytelling for Internet Marketers
Dave Kaminski – Storytelling for Internet Marketers
Irvin Cornthwaite was a trade chemist.. Irvin spent most of his adult life creating compounds in his early 50s. for Construction industry
Irvin came up with an idea in 2004. Perhaps he could help builders save money and time by sharing his knowledge on construction compounds. Give them a “missing manual” So to speak for The products they used every single day.
Problem is, Irvin wasn’t a businessman but a chemicalist.. He hired help. In addition to learning everything he could, he also hired some help. After nearly four months of work, and some very long nights he finally had a website and his first manual. He intended to sell it for $200.
The Early Results
Irvin made $34,000 in his first year of online sales. Wonderful! for someone just starting out, it wasn’t nearly enough to replace his full-Time salary as a chemist. Irvin lost track of the site over time, spending less and less time there. He eventually gave up on it.
This was just the beginning for 10 years, as Irvin’s website sat untouched. However, it was still making sales. Irvin actually continued to make an average of $21,000 per calendar year from the website.
An Expensive Lesson
Irvin realized that he needed to do something about his neglected website in 2015 as retirement was fast approaching.. To give the website a new lease of life, he hired a local marketer to help. Irvin was given a new website by the marketing firm, which cost $15,000 and included upsells, a sales funnel, and fancy videos.
His sales immediately plummeted 50%. Then, after six months of adjustments, changes, and re-His sales were only half as high as they had been in the past, despite his designs. Irvin was dismayed by the results and switched back to the old website. He did. Sales doubled immediatelyIt’s like going back to the place they were always.
Stuck with a site that worked but was old and outdated…and a new, expensive site that didn’t work…Irvin decided to do some experimenting. Irvin used a very simple experiment for his experiment. He used one of the pieces from his old website and then plugged it into his new site. That’s all he did. He then put the updated website online. This time however, his sales didn’t drop by 50%. Instead, they actually doubled yet again…Up to $40,000 per year.
The Secret Right Under Your Nose
What was it about Irvin’s old site that generated twice as many sales as his new site? And what specific piece did he then take from the old site and add to the new…which doubled his sales once more?
It was the sales pitch.. Particularly, a sales pitch that utilized a story. The story of a builder who had used Irvin’s manual. His market resonated with the story. His potential customers could relate. A story that made them buy.
I’m the guy who wrote that story for Irvin. I was the “help” He was hired in 2004. Irvin shared this story with me recently over Skype (where I laughed that I should have charged more).
It shut down one part of your brain, and turns on another.. When that happened, you began to pay more attention. That’s how I explain it.
Princeton University neurologists offer a more scientific explanation.. Let me explain. They compared brain activity of people telling stories and people listening to stories in one of their studies. The scans showed that the brains of people listening to stories begin to mimic the brains of those who are telling them. The storyteller is able to control the minds of his/her audience, in other words.
The researchers also discovered that stories can trigger a specific area of the brain to light up.. It’s the area of your brain which allows you to anticipate what is going to happen next. And this area only becomes active when you’re completely engaged in an activity, when your attention is focused on only one thing. This hyperactivity is triggered by stories, it turns out.-Automatic attention to us
Over 350 studies in areas such as cognitive science, neural psychology, and brain development have all confirmed this fact.. Stories are predisposed to positive responses in the brain. Stories free our brains from the autopilot.-pilot mode. These forces us to pay full attention almost instantly.
But it gets better.
Stories also help
Increase your sales by selling more products at higher prices
I’ve long known this from my 20 years of experience in developing and selling products online. It’s the one indisputable truth I’ve learned; that storytelling allows you to sell more products, for You can make more money.
But it wasn’t until a few years ago that another study finally provided the science to back this up. It was a six-month study that was both simple and fascinating…involving eBay and garage sales.
100 items were randomly purchased at garage sales in the study.. On average, each item costs just $1.25.
The items were then listed on eBay. And here’s where it gets interesting. Instead of listing the items like people normally do…with generic, boring or even non-existent descriptions…These stories were used for listing the items. Sometimes, these stories are very complex and elaborate.
The results? Those 100 items, which cost a combined $128.74 Garage sales: Sold for A staggering $3,612.51 eBay. Each item costs $1.25 to sell. for The cost of the $36 It has a story attached.
And that’s the power of storytelling. This not only makes people more interested in your products, but also makes them more attractive. This makes them more valuable. This makes them more desirable and encourages people to purchase them at higher prices.
But There’s One Big Problem
Stories: What to Do?
To sell your products online.
Three, actually.
The first is that people think they can’t tell stories. Or don’t know how. Or can’t imagine how they’d ever craft a story about their boring product, service or business. So they look for help…they look for Someone to teach them.
This leads to problem number 2.. Storytelling It’s big these days. It’s no longer the marketing secret it once was. This means that there are many options for sourcing the right product. “experts” Teaching people storytelling. And to be blunt, they don’t know what the hell they are talking about.
These experts are often self-employed.-Unknown actors, consultants or struggling writers are all a part of the proclaimed advisory team. Whatever their profession, they are often from the entertainment business and have never sold any product. Worse, they all will tell you how to create stories in the same way.
This leads us to the third problem.. It’s called the Hollywood or hero story. It’s the formula used in most movies. And it’s the formula everyone is going to tell you to use. The problem is that it rarely works. for Market products on the Internet. Ironically, it rarely works. for Hollywood is another example, with 8 out 10 films failing to make a profit.
What should you do? You know that stories grab a person’s attention like nothing else. You also know that stories can help you sell more products for higher prices. However, everything you are taught about storytelling is utterly wrong for Internet marketing.
Good news. Here’s the solution.
Introduce Storytelling For Internet Marketers
This is my newest and most popular course.. And it’s designed to do one thing; teach you how to craft stories that will sell your products on the Internet.
It’s not easy to create a blockbuster movie.An award-winning novel or a Broadway play…but how to create and use stories on web sites, in emails and videos to sell more of your products. You can also charge higher prices.
It’s also designed with the average person in mind. That means you don’t need to be someone who is creative, a talented writer or a natural storyteller. It’s enough to be able listen. If you can do that, I’ll lay out the rest for You, step by step.
It is simple to understand and follow because everything is written in plain English.. There are no complex theories on developing characters or story arc’s (that’s Hollywood stuff that doesn’t work online), and instead I simply walk you through the steps of crafting a story that will produce more sales for your product, service or business…on the Internet.
Storytelling For Internet Marketers
This is broken down into five main parts
How to Get Your Head Straight Storytelling
This section of course will teach you how to: “straight dope” Stories for The Internet. It’s designed to take away any doubts you have about your ability to tell stories. In fact, if you think you can’t tell stories, this is the section where you’ll discover that you can. You can do it easily.
I’ll also debunk a lot of the misinformation about storytelling, set the facts straight on what works and what doesn’t and lay out several unique approaches that you can use to craft stories for Everything you’d like to sell
Here’s the bottom line. Once you complete this section, you’ll have the confidence and know-How to create stories that sell any product or service. And you’ll know more about storytelling than 99% of marketers on the Internet.
Storytelling For Sales Pages
Pound for It is the best form of storytelling to use on a sales page. That’s because not only will a story sell more of your products, but you can use a story unchanged for years, and it will never lose it’s selling power.
But there’s a trick to it. It all starts with creating your story. This is where most people get it wrong because they rely on formulas that don’t work online. But I’m going to show you the formulas that do work. And I’m going to do it step by step.
The bottom line is once you complete this section, you’ll have all the pieces in place to create powerful stories that will sell any product or service. Stories that will grab a visitor’s attention, make your products more desirable and generate more sales.
Storytelling Email
Email is my favourite tool for storytelling. Why? Because it’s simple, super-It is a great way for you to improve your storytelling skills. Use stories in emails to increase open-and-click rates.-Regular emails have a 3x higher rate of thru than regular email rates.
Even better, there are virtually no restrictions on the ways that you can use storytelling within your emails. Some formulas work better than other. And I’m going to share with you what the most surefire formulas are. These formulas can be used quickly and easily.
Here’s the bottom line. Your email marketing will change forever once you have completed this section. Through storytelling in email, you’ll get more of everything…more emails opened and read, more links clicked and more sales.
Storytelling For Video
The words are most commonly heard by the majority of people “storytelling for video”They think Hollywood. There are many things you can do with a lot of fancy stuff. But the truth is, you don’t even need a camera to achieve terrific results with storytelling in video.
Download it immediately Dave Kaminski – Storytelling for Internet Marketers
What you do need is the ability to tell an engaging story…fast. That’s because video has the lowest attention span of all on the Internet. But don’t worry. I’m going to show you how to craft stories for Video that has maximum impact in the shortest time.
Here’s the bottom line. I’m going to show you how to create stories for any video, whether it’s going on YouTube, your blog or a sales page. Stories that will grab the viewer’s attention, keep the viewer’s attention and funnel them towards the sale.
Storytelling For Content
This is the most overlooked area of storytelling; using stories as content…content that drives people to your site…and then gets you even more traffic because your visitors share it (people love to share stories).
And with what you’ll learn in this section of the course, you’ll never create a piece of content the same way again. You’ll use stories. Stories that are engaging, fun to make and that drive traffic. Stories than can take your site from no visitors…to lots of visitors…sometimes in just hours.
The bottom line Once you have completed this section, it will generate “natural traffic” (the kind of traffic you don’t have to pay for) will never be a problem for You can always come back.
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Here’s what you can expect in the new book Storytelling for Internet Marketers
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