Depesh Mandalia – The FAATT Framework
The FAATT Framework
Need The Secret to Bypassing iOS14.5+ for Fb Adverts?
Take Your Fb Advert Campaigns To A New Degree Utilizing The FAATT Framework
A Easy To Setup System Designed for Fb Advertisers Craving Higher Concentrating on, Retargeting, Stability & Efficiency With out Costly Month-to-month Charges & Advanced Setup
A System That Will
Stabilise Advert Efficiency: Set up The Monitoring Trinity to Feed Fb’s Hungry Machine
Enhance Media Shopping for Outcomes: With higher knowledge comes higher determination making with The Attribution Trinity
Save On Month-to-month Charges: The complete knowledge setup and operation is at zero further (saving $$$’s in software program prices)
iOS14.5+ Took Away Our Potential To Profitably Attain Our Prospects
And Stole Determination Making Potential To
Optimise Spend in Adverts Supervisor
Now We’re Combating Again With
The Fb Adverts Attribution &
Monitoring Trinity Framework
(you’ll be able to name it The FAATT Framework, for brief)
Get instantly obtain Depesh Mandalia – The FAATT Framework
Hello, I’m Depesh Mandalia and such as you, I run adverts on Fb’s platform as I’ve completed since 2012.
In June 2021 some enjoyable issues occurred. Lastly, Apple crushed a giant a part of what makes Fb promoting so highly effective – they restricted the pixel’s capacity to trace customers.
When you noticed efficiency drop or consistency change, you weren’t alone.
95% of advertisers noticed an impression, me included. Regardless of having thousands and thousands in Fb advert income expertise behind me, I needed to change the best way I marketed on Fb or face transferring away…
However lots of of hundreds of advertisers didn’t change – businesses scrambling so as to add new site visitors channels to their menu of choices to draw new purchasers as a result of they will’t make Fb adverts work.
Ecommerce companies shifting focus to platforms like TikTok, Snap and YouTube to attempt overcome the losses they have been making with Fb adverts.
Figuring out what was arising (as a result of I used to be one of many first to share a full report and motion listing in in Jan 2021 on the upcoming adjustments to Fb) I had already put a plan into place.
I wished to proceed making Fb adverts work for us.
And it did. In a giant approach.
The gross sales quantity under is from a retailer that suffered essentially the most with the iOS14.5+ adjustments in Might 2021.
They went from *seeing* 3-4x ROAS (return on advert spend) of their advert accounts to lower than 2x nearly in a single day.
But this yr we broke the 8-figure income mark with them. How?
ATTRIBUTION.
It’s so simple as saying that we discovered lacking knowledge – not only for them, however for all our purchasers.
We have been in a position to ship Fb the lacking knowledge.
We additionally despatched it to Google Analytics (and for these purchasers on Shopify, there too).
The under picture exhibits the $7M+ we added by means of verified strategies – however that’s not the complete story – as a result of Fb can solely report on 7 days click on knowledge under – and we all know a few of our purchasers have funnels that convert longer than 7 days.
However that’s not all….
Aside from discovering lacking gross sales and sending Fb extra knowledge, we additionally discovered deep insights from Google Analytics (GA) too for our Fb advert campaigns….
However that’s not all both…. we might analyse the identical campaigns in Google Analytics (GA) too and present precisely what GA was seeing to make higher choices… each for campaigns and…. for advert units and adverts too!
We now not relied 100% on Fb adverts supervisor for determination making.
All with ZERO month-to-month software program prices too – merely utilizing Google Analytics (free), our customized dashboard (free) and the Adverts Connector (free) from The FAATT Framework.
However we didn’t cease there, we wished to take this even deeper…
click on by click on journey knowledge so we might actually place our budgets into the suitable campaigns, advert units and adverts….
And looking out a product-breakdown knowledge for Ecommerce to see which of our dynamic merchandise are being bought matched to advert units plus extra…
Get instantly obtain Depesh Mandalia – The FAATT Framework
Prepared To Put money into The FAATT Framework?
Prepared to hitch? Right here’s what you’re getting and how you can get began
Full on-demand video coaching with step-by-step movies, written directions and hyperlinks for extra insights.
How you can bypass lots of the iOS14 restrictions at no further price to you
No month-to-month charges for software program you received’t use or want – we present you 80% of what they do for you, that you could as an alternative set up your self at ZERO price
An answer designed for each tech and non-tech folks
Backed by SM Commerce company expertise overseeing tens of thousands and thousands in annual trackable adverts income
Based mostly on over 10 years analysis and implementation
The FAATT Framework Is Designed For
AGENCIES
Lastly break by means of these awkward consumer discussions about iOS14 and ship the outcomes they’re demanding.
ECOM OWNERS & MARKETERS
Take management of your income and income by means of Fb adverts and deal with serving your prospects on the highest degree.
CONTRACTORS & FREELANCERS
Ship wonderful outcomes and rebuild your confidence to ship wonderful consumer outcomes once more with Fb adverts.
Uncover A New Means of Media Shopping for
Inside The FAATT Framework I’ll share our company’s media shopping for secrets and techniques that assist bypass a lot of iOS14.5+ challenges.
I’ll present how you can increase your pixel knowledge (browser and server) and introduce a technique to share much more gross sales knowledge from Fb – and the way you need to use extra knowledge factors to double and triple examine your choices on budgets and optimisations.
Right here’s a sneak peak at what you’ll uncover within The FAATT Framework:
Part 1
The Monitoring Trinity
Give Fb extra knowledge so you’ll be able to attain prospects extra profitably.
Turbo-charge Your Browser Pixel: Most Fb advertisers don’t arrange the pixel correctly which ends up in poor retargeting and better CPMs…
Web site Information Booster: Use this under-used trick to bypass iOS14.5+ points and discover higher high quality audiences to spice up your focusing on
Optimise Your Server Pixel (CAPI): Get your Conversion API sport in form and maximise your outcomes on Fb with enhanced monitoring and reporting.
Plug the CAPI gaps: knowledge gaps result in misplaced audiences to your campaigns and unhealthy knowledge in your reporting – we’ll present how you can repair this.
AEM (Aggregated Occasions Supervisor) insights: assume you recognize sufficient about area arrange and occasions? Get this fallacious and also you’ll LEAK knowledge and waste cash.
Introduce Offline Conversions: Our secret sauce to boost reporting accuracy to bypass iOS14.5+ restrictions and produce again the great days of breakdown knowledge!
Offline Conversion Case Examine: See how we scaled to $200k/m spend utilizing The FAATT Framework
Part 2
The Attribution Trinity
Make higher choices with higher knowledge to confidently revenue & scale.
Fb Adverts Tune-up: Sew knowledge between Fb and Google so you’ll be able to construct new insights and alternatives.
Google Analytics (GA) Enhance-up: Setup your analytics, hyperlink it to Fb and optimise your campaigns utilizing extra knowledge than Fb alone.
FREE GA Insights Report: Set up this free template into GA so you’ll be able to analyse your Fb advert campaigns exterior of Fb – and see much more knowledge to make higher choices on finances spend and efficiency.
Full Funnel Click on-Spy: See precisely which adverts, or campaigns that individuals work together with earlier than they purchase, from first click on to final!
Attribution Simplified: Take away the guess work and see precisely how a lot every of your channels are contributing to gross sales.
Ecommerce Product path: See which merchandise folks finally purchase after clicking your adverts – so you’ll be able to optimise each click on they make within the funnel.
Shopify + GA + FB Hack: Use this little identified methodology for those who’re utilizing Shopify to spy on what persons are shopping for in your retailer to hyperlink again to the precise advert that’s producing clicks plus extra!
Part 3
Bonus Gadgets
Free Automation Swipes: Need to ship improved knowledge to Fb routinely? Copy and paste our swipes to shortly set this up utilizing Zapier
Retargeting Repair Up: Struggled with retargeting since iOS14.5+ was launched? Change your technique and attain extra folks utilizing these little identified methods!
Higher Viewers Concentrating on: See how we bypass iOS14.5+ viewers/retargeting points utilizing these viewers workarounds to achieve extra folks!
Attribution 101: Watch an ELITE teaching video the place I break down and simplify attribution utilizing the worldwide sport of Soccer (/Soccer)!
FAATT Q&A Name: Free entry to a 90-min Q&A name with me masking off your further questions to your future reference.
IMPORTANT: This complete “Depesh Mandalia – The FAATT Framework” is totally downloadable and obtainable in your account
(In case of a damaged hyperlink, we’ll renew your hyperlink shortly).
Your persistence is appreciated.
