What You’ll Discover in Digital @ Scale The Playbook You Need to Transform Your Company
Digital @ Scale: The Playbook You Need to Transform Your Company
This is a blueprint to reinvent the core of your company
In the next phase, the digital era will see more value to Companies that not only try digital, but also scale it. Digital@Scale explains what it takes to be a company to Break free from the legacy organization’s gravitational pull and unlock the full potential of digital. With more than 50 case studies, years of McKinsey knowledge and data, the authors show how companies can go beyond incremental change. to transform the business where the greatest value is generated—at its core. The The authors offer practical insight into three key pillars of successful digital transformations: redesigning the business model, building a business architecture that is re-engineered by the customer, and creating an IT and organizational foundation that evolves and learns. This guide is for all leaders who believe in the power and promise that digital transformation can bring.
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Review
Praise for Digital@Scale
“The digital transformation IS changing every business, so get on board. Digital@Scale gives you the playbook on how to unlock the full value of digital across the organization.”
—Chip Bergh, president and CEO, Levi Strauss & Co.
“The authors have successfully captured the essence of what it takes to become a successful digital organization by using a range of different digital transformation examples across industries.”
—Ryan McInerney, president of Visa, Inc.
“This book is a practical guide for senior executives on how successful digital transformations need to get done to deliver impact at scale.”
—Gokul Rajaram, head of product engineering at Square and ‘Godfather’ of AdSense at Google
“Digital transformation in any organization requires a holistic change to capture the opportunities new technologies enable. This book illustrates how to envision, motivate, and successfully drive this type of change at scale.”
—Adam Messinger, former chief technology officer at Twitter
From the Inside Flap
Everyone talks about digital. Few people talk about how to scale a full-blown digital transformation or what it takes. This is not about “how” to You need to grab the attention of customers quickly or clear up back office issues. Companies need to be able to quickly grab the attention of customers. to Unlock the full digital potential to Its true benefits can be enjoyed. Authors Jürgen Meffert and Anand Swaminathan, along with some of the top experts in the field, have put together a practical guide to Begin your digital journey, and you will be able to scale it up. The Authors and contributors will help you understand the three pillars that make a digital transformation a success.
Reimagining the business model
Get your business architecture right
Technology and organization: Developing the foundation
The Authors use a variety of case studies to This is how digital transformation can be applied across all industries. This is your digital guide.
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