What You’ll Discover in Dominic Coryell Conversionxl Referral Marketing Training
Dominic Coryell – Conversionxl – Referral Marketing Training
Building & optimizing your viral channel
You most likely already have your most valuable marketing asset at your fingertips and aren’t using it right: your existing customers. You can acquire new users by referring existing users. This is one of the most powerful marketing activities you can do. Not only will it help you get more users, but it also helps reduce your CPA or CLTV.
You will learn the following:
- A step-By-Step by step guide to make your existing users new users.
- Companies like TOMS, Hotels.com and Shutterly all used their existing customers to increase their organic customer base through referrals
- “Sideways” strategies to get referrals that don’t involve you directly asking your users to “refer a friend” You will see it again and again.
This course is right for you if…
- Your product is liked by existing customers (measure with a high NPS).
- You currently have a referral program you don’t feel like you can manipulate.
- You don’t yet have a referral program, but have high “direct” Traffic rations that must be caused verbally-This is-mouth-Activities (WOMA).
- You once excelled at referral marketing but have now reached a plateau
This course is probably not for you if…
- You do not have Product/Market Fit (PMF).
- Your NPS is low
- Your sales cycle is extremely long with high enterprise values and has no mid/top optimization points
What you’ll walk away with afterwards
- Complete five-Step formula to squeeze every referral from your CRM by optimizing all 4 referral levers
- Formula to find the right incentive for users to share
- Formula to determine the most valuable social media channel
- Formula to help advocates choose the right people to share with
- Formula to refer users to convert
- Formula to nurture referrals
- A model to map the referral channel, and make predictions as other channels
- To maximize your program’s visibility and reach the maximum number of people, a referral roadmap can be integrated with existing marketing campaigns.
- A model that measures brand mentions normally intangible
This creates an evergreen channel which reduces CPA while increasing CLTV for all other channels.
Classes:
Class 1 – Build a Referral Plan and Model
There are many moving parts to building a referral program. It is important to plan ahead. The class will cover all the pieces and provide examples to help you build your plan. We will use a mathematical model to predict program performance using the 4 levers (visibility, sharers and new impressions), which we have developed.
The following topics are covered:
- A look at the key components and levers of a successful referral program
- Here are some examples of wild programs for different types businesses-Commerce, SaaS, Mobile and Marketplaces
- Drawing the components of structure, placements, position, and rules
- Reviewing a mathematical model to refer clients using a templated illustration
- A clear plan of action is required to prepare for the implementation.
Class 2: Implement Your Referral Program
You have two choices when it comes to launching a referral program. You can either build it yourself or use a third-party tool. We’ll go over how to make the decision based on your plans and in-All open and house capabilities-Source and 3rd-party options
The following topics are covered:
- What are the features of your plan? And what technical functionality is required?
- What technologies exist? (yesgraph. talkable. friendbuy. extole).
- fraud detection
- Step by step integration of a programme
Download immediately Dominic Coryell – Conversionxl – Referral Marketing Training
Class 3: Promote Yourself Referral Program
Referral Programs will not be successful if they aren’t promoted properly on-site. This lesson will show you how to promote your referral program on-site.-App, via email, and how to keep it top-of-mind using the campaign methodology
The following topics are covered:
- What are the best places to host your referral program (onsite or inapp)?
- How can you make email work for advocates?
- How to use contests and leaderboards in campaigns to keep your program top-of-mind.
Class 4 – Optimize Your Referral Program
Referral Programs are more complex than other acquisition activities because they have 4 levers. This lesson will show you how to optimize each of these levers. We’ll also cover how to use referrals to reach your current objectives, should they be driving revenue, driving valuable customers or reducing CAC while driving up LTV.
The following topics are covered:
- TOFO: How can you get more people to view your offer
- TOFU: How to get people to share your offer
- TOFU: How to get More Shares Per Person
- TOFU: How do you increase the value per advocate’s shares?
- MOFU: How can you get more engagement per share
- MOFU: How to increase purchase (or planned action) probability
- BOFU: How can you get more conversion
- BOFU: How nurture style campaigns can increase conversions
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Sale Page: https://conversionxl.com/institute/online-course/referral-marketing/
Here’s what you’ll get in Conversionxl – Referral Marketing Training
IMPORTANT: This is it. “Dominic Coryell – Conversionxl – Referral Marketing Training” Completely Downloadable You will have access to it immediately. In the event of a broken or lost link, we will quickly renew your link. We appreciate your patience.
