What You’ll Discover in DS4B 202A-R Shiny Developer with AWS
DS4B 202A-R – Shiny Developer with AWS
The cover is amazing.
The reviews are excellent.
Why aren’t you happy? with What about the sales?
This course covers more than Amazon Ads. This course covers all aspects of the book business that make your BOOKS attractive to readers. It’s all about the MINDSET that you use to perform the ANALYSIS to maximize your ROI. (Even if you hate math)
Prerequisite: Please read Mastering Amazon Ads: An Author’s Guide
NEW 2019: Two Lectures on Facebook Ads Coming in September
Advanced Ad ROI Calculator
Never make the wrong decision again
Bonus Material: Ad Naming Tools
It saves time and eliminates duplicates.
Make it easy to find your ad copy by storing it.
ACCESS Brian D. Meeks. I love helping authors. I can help you set up tools or analyze your data one-on-one.
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There’s also a private FB group for you to hang out with You can also help the other students
Course Curriculum
Lecture 1: Introduction
Video – Introduction
Recorded – Lecture: Setting Expectations-minutes)
We’ll set our goals.
This course is not to be taken as an instruction manual. “EASY” button. Before day 1 it will be expected that you’ve read the entire textbook, Mastering Amazon Ads: An Author’s Guide .
I will lay out what we’re going to cover and how you should be prepared to change your mind set about numbers.
Analyzing is mainly about being curious.
Lecture 2: Analyzing sponsored product ads
Video – Analysis 101_Lecture2
Video – Analysis 101_Lecture II pt
Recorded – Lecture: Analyzing Sponsored Ad for Henry Wood Detective Agency-minutes)
This lecture covers an ad that 99 percent of people would not be able to correctly analyze.
This is a great example of why ACoS should not be trusted. You’ll begin to see how to view your ads to CONFIDENTLY determine your next move.
We’ll discuss:
Minimum Possible Downloads
ROI
Projectioned ROI
Calculating baselines for existing organic sales
Advanced Ad ROI Calculator Tool
When you’re done you’ll be able to ACCURATELY determine if an ad is a PASS or FAIL.
Lecture 3: First Book Free Research
Video – Analysis 101_Lecture 3.
Recorded – Lecture: Can First Book Free Ads be Profitable? (45 – minutes)
This lecture is about a Sponsored Product ad that was run on a First Book FREE, which is WIDE. This means that there is no page read revenue.
Also, the book that we ran the ads on had decent organic downloads and was well read. This book needs a lot more work.-Deep analysis
To make it simple to comprehend, we take each step one at a time.
This video demonstrates how to calculate LONG-The TERM impact of the books in the series.
This complex analysis will show you how to use this methodology.
We’ll discuss:
Graphs with Trend lines for making analysis EASIER
Analyzing the individual books of the series will reveal if there has been an increase in REVENUE.
21-Day Moving Average
Analytical Reading Habits are Important
Lecture 4: Calculating Read Through
Recorded – Analysis 101_Lecture 4
You MUST know the TOTAL COST of a new reader.
We’ll discuss how to calculate the read through value of both sales and KU page views, so you can use it in an analysis.
This information is crucial for a successful analysis.
This can make the difference between getting the correct answer or not.
We’ll discuss:
This task is easy to complete if you follow the steps.
Lecture 5: Using AMS 4.2 Tool Reports
Recorded – Lecture: Learn to Calculate Description Conversion Rate (45 – minutes)
Planning and analysis are made easier by knowing the conversion rate of descriptions.
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This is a must-know for all books that are stand alone, boxed set, or first in a series.
We’ll discuss:
This task is easy to complete if you follow the steps.
Lecture 6: Description Copywriting Theory
Recorded – Lecture: Description Copywriting Theory (45 – minutes)
Optimization of your description is key to success with Advertising of any kind. We’ll discuss how to go from 1:30 to 1:10 conversion rate.
If your current description is only a summary of the book. It is a mistake. You’re costing yourself MONEY!
We’ll discuss:
Hooks
Formatting
Paragraph length
Calls-To-Act Now
Lecture 7: Back Matter Optimization
Recorded – Back Matter Optimization (45 – minutes)
This research is completely new in regards to back matter and its impact on reading through.
This is a crucial concept for building your readership. The ones who read beyond book one are more likely become loyal readers over time.
We’ll discuss:
These are the data I got from my first two tests.
This is why I think this method is more effective in convincing people to book 2
How to take care of your back.
Lecture 8: Bookbub Promotion Strategies
Recorded – Bookbub Promotion Strategies (45 – minutes)
What does it really matter how you promote Bookbub?
What can you do increase your chances of getting a job? “yes” Bookbub?
Lecture 9: Keywords and Your Book’s meta data
Recorded – Keyword and Your Book’s Meta Data (45 – minutes)
We’ll talk more about my research and the controlled tests that I performed to get Mastering Amazon Ads, An Author’s Guide (and a few others) page 1 of my meta data keywords.
I will talk about how to use your list for a similar test at your next launch.
Lecture 10: Keywords with KDP Rocket
Recorded – Understanding KDP Rocket for Keywords (45 – minutes)
This article will discuss how KDP rocket can make your life easier.
Authors face time management challenges. It is possible to reduce the time spent fussing. with Keywords mean more time for writing. This lecture focuses on this topic.
Lecture 11: 99 Cents vs. $4.99 After Analysis
Recorded – 99 cent vs. $4.99 Before and After analysis (45 – minutes)
This lecture is all about thinking like an Analyst and will improve your understanding of the subject.
Most people find analysis difficult. We’ve covered many aspects throughout the semester, and this lecture will help you to understand them.
Lecture 12: Introduction To Ads For.Co.UK
Recorded – Introduction to Ads for Amazon in the UK (45 – minutes)
This article will show you how to set up an account that allows you to place ads in the UK.
This is the next frontier for AMS advertisements.
Lecture 13: Analyzing U.K. Ads
Recorded – Analyzing U.K. Ads (45 – minutes)
We look at the ads of one of our students.
The lecture is meant to help people understand U.K. advertisements and provide a deeper understanding of analysis methodologies.
Your Instructor
Brian Meeks
Brian Meeks
The author of Mastering Amazon Ads. An Author’s Guide. He can help people find the right readers for their books.
Course Curriculum
Facebook Ads – 2019,
Intro to Facebook ads – 2019: Live September 11, 2019, (77:20).
Facebook Ads Analysis – 2019 – Understanding Numbers: TBD
Lecture 1 – Introduction
Lecture 1 (Nov 16, 2005) (5:37).
Intro Recorded Live Lecture Starting Nov 12 (51.37)
Section One
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Advanced Ad ROI Calculator Tutorial (6.44)
Advanced Ad ROI Calculator, v 1.01 Master
Excel Fun and Helpful Tips
Lecture 2: Analyzing Sponsored Product Ads
Lecture 2 Video pt 1 (6:46)
Lecture 2 Video pt 2 (9:23)
Lecture 2 Live Lecture Recorded (80.15)
Excel Tips for Beginners
Lecture 3 – First Book Free Research Dec 7, 2017
Video of First Book-Free Research (14:48).
Bonus: Ad Naming Tool — Never have duplicate names again
Lecture 3 – Recorded Live Lecture (55.43)
AMS Tool Setup Instructions (66.20)
Lecture 4 – Calculating Read Through
Lecture 4: Calculating Read Through (3.39)
Lecture 4: Recording the Calculating Readthrough (49.22)
MAA Read Through Calculator
Section 5: Bonus (Using the Reports of the AMS4.2 Tool)
Lecture 5 – AMS Tool – Working with Reports (71.26)
Lecture 6 – Description Copywriting Theory
Lecture 6 – Description examples
Lecture 6 – Recording (63:37)
Lecture 7 – Back Matter Optimization
Lecture 7 – Back Matter Optimization (65:05)
Example of back matter
Section 8 – Bookbub Promotion Strategies
Lecture 8 – Bookbub Promotion Strategy (Replay) (62.54)
Lecture 9 – Keywords, Your Book’s Metadata and Keywords
Lecture 9: Keywords and Your Book’s Meta Data 68:32
Lecture 10 – Understanding KDP Rocket Keywords
Lecture – Recorded Live (69:04).
Lecture 11 – 99 cents vs. $4.99 After Analysis
Lecture 11 – 99c vs. 4.99 Analysis (62.18)
Lecture 12: Introduction to Ads for the.CO.UK
Lecture 12: Introduction to Ads For.CO.UK (74.41)
Lecture 13 – Analyzing U.K. Ads
Lecture 13 -Recorded live – Analyzing U.K. Ads (5:56)
Frequently Asked Question
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What time does the course begin and end?
The course begins right now and will never end! It is completely self-explanatory.-Online course that you can pace yourself – You decide when and how you want to start.
How long can I access the course?
How does lifetime access sound to you? Once you enroll, you will have unlimited access to the course on all your devices.
What if I’m unhappy? with The course?
We wouldn’t want to see you unhappy. Unsatisfied? with We will refund your entire purchase if you contact us within the first 30 days.
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