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What You’ll Uncover in Ed Gandia – Writing Case Studies
Ed Gandia – Writing Case Studies
Module 1: The Profitable Enterprise of Case Examine Writing
- On this first module, I’ll stroll you thru the fundamentals of case research. I’ll clarify what they’re in additional element. I’ll additionally focus on what they’re used for, who reads them, why they’re so well-liked, and why they proceed to be so efficient.
- Plus… I’ll present you the way a lot you possibly can cost for these initiatives and the way lengthy they’ll take you to finish them (each at first… and after you have some expertise).
Module 2: The Profitable Case Examine Construction
- In Module 2, I’ll clarify how highly effective case research are structured. We’ll discuss in regards to the totally different elements of the case research.
- The aim of every factor. What every part wants to incorporate. And why these paperwork have to comply with a selected sequence.
Module 3: Discovery and Planning
- On this module, you’ll learn to collect all of the essential fundamental info you’ll want earlier than you possibly can even begin your analysis and writing.
- Primarily, that is the place you get a superb really feel on your shopper’s goals. It’s additionally the place you determine the members within the case research, get preliminary approvals, and the place you lay the groundwork for a clean venture.
- I’ll additionally share a duplicate of my detailed framework in a flowchart format. It is a course of I’ve refined through the years and have stored fully secret till now.
Module 4: The Interview Course of
- Right here’s the place I am going right into a deep dive of the interview course of. We’ll focus on all the pieces from pre-interview preparation to maintaining your interview tightly targeted and productive. And how one can get the juicy particulars you’ll have to craft a robust story.
- I’ll offer you ideas and concepts that can prevent an incredible period of time and can make you appear to be a real professional in entrance of your shopper and their buyer.
Module 5: Writing Your Case Examine Draft
- This module is all in regards to the second of reality — writing your case research! I’ll stroll you thru organizing all of your info, outlining your story, writing your first draft, modifying, sprucing, proofreading, and creating a robust and a spotlight-grabbing title.
Module 6: Managing Your Case Examine Tasks
- Few B2B copywriters know how one can craft highly effective case research. And fewer nonetheless know how one can full these initiatives in an environment friendly approach.
- So in Module 6 I’m going to indicate you how one can maintain your case research initiatives on observe. How you can improve the possibilities that you just get all the mandatory approvals on your draft. And what to do when issues go incorrect.
Module 7: How you can Land Case Examine Tasks
- Subsequent, I present you how one can land case research initiatives. All the pieces from how one can market your self as a case research author… to how one can value them… what inquiries to ask earlier than you quote… how one can value your initiatives profitably… and how one can improve your possibilities of touchdown the work.
- By the top of that module, you’ll be nicely outfitted to market your case research expertise and to win worthwhile case research initiatives.
Module 8: Anatomy of a Case Examine
- On this remaining module, I’ll stroll you thru an evaluation of 4 totally different case research, two of that are included on this program as a reference.
- You’ll see how these items are structured. What sequence they comply with. How every of the elements reads. And what the precise case research appear to be as soon as they’re printed. I do that by a 23-minute video so you possibly can comply with alongside extra simply.
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