What You’ll Uncover in Empowered Soul Transformational Marketing
Even in case you do get a constant move of latest prospects, each one in all them involves you for various causes. This makes leveraging right into a one-to-many state of affairs virtually unimaginable, leaving you caught in buying and selling your time for cash.
Empowered Soul – Transformational Marketing
Transformational Marketing
Expensive Coach, Healer, Power Employee, Psychic, Wellness Skilled …
You will have a profound transformation to supply the world …
…. if solely the world knew you existed, and understood the great worth it’s a must to provide!
Are you prepared to draw the purchasers that you’re ideally meant to serve?
Are you able to fill your apply with purchasers who’re prepared and prepared to put money into the transformation you provide?
Let’s face it …. none of us acquired into our transformational work as a result of we simply LOVE advertising and marketing.
You most likely want that you would simply do your sacred work and that your very best purchasers would discover you merely through referrals …. no advertising and marketing required.
And whereas referrals are undoubtedly an effective way to achieve new purchasers …. there are additionally some severe drawbacks to a referral-based mostly enterprise:
- You are relying on others to do your advertising and marketing FOR you, which normally results in inconsistent earnings at finest.
- You may’t consciously CHOOSE to extend your earnings.
- Each month, it’s a must to cross your fingers and hope for referrals, creating a way of insecurity …. your earnings is constructed on hope.
- Even in case you do get a constant move of latest prospects, each one in all them involves you for various causes. This makes leveraging right into a one-to-many state of affairs virtually unimaginable, leaving you caught in buying and selling your time for cash.
However what is the different?
I am certain you are not likely enthusiastic about …
- Endlessly posting to social media.
- Hustling at time-sucking on-line and in-particular person networking occasions.
- Continuously creating increasingly more free content material and sources.
- Participating in “desperation marketing” by sending icky and gross sales-y personal messages to random strangers, hoping that somebody will probably be .
- Investing in a single “proven” advertising and marketing system or technique after one other with none outcomes to point out to your cash and energy.
Guess what?
NONE OF THAT IS NECESSARY!
Sure, advertising and marketing is a talent set that it’s a must to select to develop.
However the core rules of efficient advertising and marketing NEVER CHANGE.
When you perceive easy methods to successfully market the transformation you provide, you may create a system for attracting an countless move of people who find themselves and prepared to put money into your sacred work.
And that system can run with minimal, if any, effort in your half …. in an effort to get on with doing the work you like.
And guess what else?
You may strategically develop your advertising and marketing system with out having to spend a DIME on promoting or infrastructure!
To get began, you do not want:
- An promoting finances.
- A giant social media “following.”
- A flowery web site. The truth is, you technically do not want a standard web site in any respect.
- Costly CRMs or advertising and marketing funnel software program.
You see, I am a giant fan of bootstrapping!
In fact, investing cash into your advertising and marketing and your corporation will finally be a good suggestion …
However ONLY after your corporation (and your advertising and marketing!) has EARNED that funding.
Name me loopy, however I imagine your corporation ought to pay you FIRST. Solely THEN do you re-make investments again into your corporation …. and solely when that funding truly PAYS OFF do you make one other re-funding.
Sadly, there’s a complete advertising and marketing and enterprise teaching business devoted to creating you assume that in case you make investments FIRST, then that funding will come again to you.
That is fully backwards.
The result’s that many Transformational Consultants throw a ton of cash into constructing a apply, with out each receiving a return on their funding.
Our sacred work turns into an costly, cash-sucking pastime.
Our mates, our partner, and our kids do not actually take our work critically, as a result of it is only a time-consuming pseudo-facet hustle that produces no monetary outcomes.
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Finally, we change into disheartened. Our Divine Items stay unexpressed.
We by no means expertise the unbelievable worth we’ve to supply, or the abundance ranges that we’re DESIGNED FOR.
Are you able to put your highly effective work out into the world in a means that simply attracts the best folks, with out losing a ton of time, cash or effort on posting, content material creation, or infrastructure?
You are Invited To …
Transformational Marketing
This is the actual challenge…
Most Transformational Consultants fall into the lure of INFORMATIONAL advertising and marketing!
We expect that advertising and marketing means giving freely numerous “good” data and educating folks about our work.
That is normally ineffective!
However when one of these advertising and marketing would not create outcomes, most Transformational Consultants reply with MORE – extra posts, extra content material, extra engagement, on extra platforms …. it is exhausting!
We might even get actually determined and begin giving freely “samples” of our work – free mini periods or readings, for instance. This normally simply attracts tire-kickers who’re drawn to free stuff and are decided by no means to put money into themselves.
This is what we, as Transformational Consultants, should acknowledge:
- Most individuals assume they’ll change their lives on their very own.
- Even after YEARS of failed diets, dissatisfying relationships, meager financial institution accounts, struggles at work, household drama, and ongoing well being points …. folks assume they only want the best INFORMATION, after which they’re going to be capable of change their lives on their very own.
Nothing could possibly be farther from the Fact.
The very last thing all of us want is extra data. Overwhelming quantities of data can be found to anybody with Web entry, largely without spending a dime.
Should you interact in informational advertising and marketing, you might be truly de-valuing your self and your work, and distracting your prospects from what they honestly want …. and that’s TRANSFORMATION.
Transformational Marketing is about participating in a TRANSFORMATIONAL course of along with your prospects, proper from the beginning …. however with a fastidiously crafted CONTENT STRATEGY in place, in order that you do not make your individual work out of date!
After you have an efficient content material technique, you’ll have clear boundaries between what you give away for “free,” and the sacred work that requires a monetary funding.
Better of all, you’ll now not sabotage your consumer enrollment via your advertising and marketing efforts!
And since one of these advertising and marketing is not about giving freely “LOTS” of free data and content material …. you do not have to create “A LOT.”
Transformational Marketing just isn’t about quantity.
It is about worth …. particularly, transformational worth that strategically leads our very best prospects into self-choosing as our paying consumer!
Are you prepared to draw purchasers into your sacred work with Transformational Marketing?
This is what we’ll cowl inside this program:
1. LEAD GENERATION
Our advertising and marketing must encourage folks to boost their hand and say “yes, I’m interested in this transformation.” They now change into a “lead” or “prospect” for us and we are able to proceed to construct a relationship with them.
2. LEAD QUALIFICATION
As soon as , our advertising and marketing should convey each the transformational energy of our work in addition to the depth of our experience in order that our very best potential consumer self-selects and seamlessly strikes in the direction of our gross sales course of.
On the identical time, our content material technique should additionally DE-choose the people who find themselves NOT our very best prospects …. our work is definitely NOT for everybody.
3. LEAD NURTURE
Our advertising and marketing should additionally serve to construct an ongoing relationship with prospects who’re very best, however not fairly prepared but to speculate with us. We need to hold exhibiting up for these prospects in order that we are able to serve them when they’re prepared to alter their lives.
You may discover ways to successfully generate, qualify, and nurture leads all in a means that’s congruent to your transformational work, and who YOU are …. since you are distinctive!
This is what you might be NOT getting inside this program:
TEMPLATES!!!
I’m 100% dedicated to NOT providing you with templates for what to say, or easy methods to say it inside this program.
I imply …. have you ever EVER authentically and successfully communicated with anybody based mostly on a TEMPLATE?
Are you able to think about a template for a primary date? For a dialog along with your baby? A cellphone name along with your finest pal? No????
Then WHY on EARTH would anybody assume {that a} template is suitable for expressing the worth, depth and significance of your SACRED WORK??
Yeah, it is a pet peeve of mine …
I do know …. Transformational Consultants go all “deer in the headlights” in terms of advertising and marketing communication. And it SEEMS like a pleasant plug-and-play template would make your life a lot simpler.
And, fairly frankly, it could be simpler for me to provide you a bunch of templates, reasonably than explaining to you easy methods to give you an efficient content material technique, and training you thru that course of through a bunch of workout routines.
The issues is that, whereas everybody loves them and it looks as if advertising and marketing “experts” continuously embody them …
TEMPLATES DON’T ACTUALLY WORK!
This is the factor:
You need to create earnings YOUR means, based mostly in your Divine Items and your experience.
You need the facility that monetary abundance provides you to reside life by yourself phrases.
You need extra freedom. You need larger self-dedication.
The one method to GAIN larger self-dedication is by …. look forward to it …. truly exercising self-dedication!!
You’ll by no means acquire extra energy and freedom by merely doing what you are instructed. That features utilizing TEMPLATES!
What you talk through your advertising and marketing has to truly be YOURS:
- Your distinctive perspective
- Your opinions
- Your experience
Don’t be concerned …. this program features a TON of workout routines that may enable you unlock your genuine and distinctive advertising and marketing content material!
You do not have to be a wordsmith to be an efficient marketer. You do not have to be a “good” author or speaker.
You do should be prepared to be 100% genuine with and accountable for what you talk.
You completely can not have the POWER of self-dedication by abdicating RESPONSIBILITY to your advertising and marketing. Which suggests no person can let you know what to say, or easy methods to say it …. as a result of then authenticity goes proper out the window.
Transformational advertising and marketing is not about snazzy headlines or intelligent communication methods.
It is undoubtedly not about being manipulative or deceptive!
Whereas advertising and marketing tips and methods might get consideration …. solely trustworthy and genuine communication will create a strong transformational relationship with the folks that you’re right here to serve.
And finally, it is that type of relationship that may can help you joyfully increase into your transformational work!
Transformational Marketing: Curriculum
This is what we’ll cowl in every lesson of the Transformational Marketing program:
Lesson One:
Core Abundance Ideas And Strategic Implementation
From implementation to content material creation, uncover the core rules of Transformational Marketing. When executed proper, not solely is the advertising and marketing course of transformational for our purchasers …. additionally it is transformational for US, as we dive deeply into our authenticity, and create content material that’s completely congruent to who we’re.
We’ll undergo a few of the largest misconceptions about advertising and marketing and easy methods to keep away from a few of the most costly and time-consuming pitfalls which can be frequent to creating an efficient advertising and marketing system.
We’ll speak about a very powerful points of abundance mindset that should change into part of our advertising and marketing course of, and easy methods to implement strategically in order that you do not waste any time, cash or effort within the course of.
Lastly, we’ll do a deep dive into what YOUR most genuine advertising and marketing strategies, in an effort to implement from a spot of congruence, proper from the beginning.
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Lesson Two:
Uncovering Your Most Genuine Worth
This week is all about avoiding “imposter syndrome” which stops so many Transformational Consultants of their tracks in terms of advertising and marketing! Whether or not you might be new to your work or modality would not matter …. you do not want years and years of expertise in your discipline to have the ability to provide great worth.
You do, nevertheless, want to supply worth from a spot of authenticity and congruence …. and this begins by asking your self the best questions.
You may be taught what you should keep away from in any respect prices if you are going to achieve success in your advertising and marketing endeavors, easy methods to get particular about what you provide with out FOMO, and dive into the worth of the transformation you provide.
Lesson Three:
Your Preferrred Shopper
This lesson is definitely NOT about the usual “ideal customer avatar,” though we actually must outline who stands to learn essentially the most out of your sacred work.
What we’ll truly be doing is creating the very particular parameters that will probably be foundational to your advertising and marketing communication and laying the muse to your distinctive, complete content material technique.
Lesson 4:
Your Content material Technique
On this lesson, we’re diving into the center of your distinctive content material technique! Your content material technique is the excellent thread of concepts and ideas that will probably be ever-current in all of your advertising and marketing communications!
When you will have a strong content material technique, the communications media you utilize change into interchangeable. It would not matter whether or not you might be advertising and marketing through in-particular person networking, a Fb group, electronic mail, social media posts, podcast interviews, smoke alerts, singing telegrams …. the core concepts and ideas you convey will at all times lead your very best prospects into an ongoing relationship with you, all with out sabotaging consumer enrollment!
We will even cowl finest practices for getting advertising and marketing content material out of your head and right into a format that your prospects can interact with. Lastly, we’ll cowl a few of the largest content material errors to keep away from so that you just seize and preserve your prospect’s curiosity as they start their journey of transformation with you.
Lesson 5:
Lead Technology
On this lesson, we get all the way down to the brass tacks of really producing some leads! We’ll get into the nitty gritty of easy methods to truly get your very best prospects to boost their fingers and specific their curiosity in what you provide.
We are going to dive additional into implementation technique so that you just will not waste time, cash, or effort as you develop your advertising and marketing system. You may discover ways to begin constructing your move of leads with out having to speculate closely into promoting or infrastructure till your advertising and marketing has earned additional investments! And since we have laid a strong basis, you may be doing all of this in a means that’s congruent and genuine to you and your transformational work.
Lesson Six:
Lead Qualification
On this lesson, we’ll get into the main points of how our total content material technique will get carried out into precise content material.
We’ll speak about numerous content material “modules” that you could be or might not select to make use of, based mostly on what’s congruent to you and your transformational work.
In the end, we wish the prospects that we’re most ideally positioned to serve to self-choose as our potential purchasers …. all whereas unqualified leads robotically de-choose themselves via our advertising and marketing content material and course of!
This creates an unbelievable layer of security for us, in order that we are able to most authentically specific ourselves via our enterprise and sacred work. A strong lead qualification course of means we are able to take dangers and experiment freely inside our enterprise, figuring out we’ve a strong and supportive “tribe” that aligns to what we stand for.
Lesson Seven:
Your Web site Content material Technique
Your web site is not truly the principle focus of your advertising and marketing endeavors …. in truth, you do not technically want a web site if you do not need one, and we’re actually not beginning by creating a web site!
Finally, although, you may most likely need a web site, and we do not need it to undermine your advertising and marketing efforts or your content material technique!
On this lesson, we’ll cowl the most important errors most Transformational Consultants make in terms of their web site content material …. and what to do as a substitute!
Lesson Eight:
Lead Nurture and Leverage
In fact, not each single one in all our ideally certified prospects will change into our consumer or buyer! They merely aren’t fairly able to work with us …. but. That does not imply they will not work with us sooner or later.
On this lesson, we’ll speak about easy methods to nurture your current leads in each a strategic and systematic means. We’ll return to the foundations you laid in Classes Two and Three and adapt what you uncovered in an effort to create content material to your current leads that retains them and engaged till they’re able to work with you.
We’ll additionally speak about how and when to scale your lead technology efforts! There is no such thing as a scarcity of individuals on the earth …. and there’s no purpose so that you can not be capable of scale your affect and earnings as a lot as you want.
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All classes will embody HOMEWORK within the type of written worksheets and implementation steps!
BONUS:
Two Marketing Abundance Mindset Meditations
As quickly as you enroll, you may obtain entry to this bonus content material!
The Fact is that many people have had lower than stellar experiences with advertising and marketing to date.
Maybe we have been caught in inaction. Maybe we have invested ourselves closely, solely to get disappointing outcomes. Perhaps we discover ourselves in author’s block every time we sit all the way down to create advertising and marketing content material.
These Marketing Abundance Mindset Meditations are designed to shift a few of the most self-sabotaging views and beliefs that have an effect on many Transformational Consultants in terms of placing their sacred work out into the world.
Additionally, you will obtain downloadable PDF’s of all written notes for every lesson, in addition to fairly just a few written workout routines!
IMPORTANT: This complete “Empowered Soul – Transformational Marketing” is totally downloadable and accessible in your account
(In case of a damaged hyperlink, we’ll renew your hyperlink shortly).
Your persistence is appreciated.