This is the top-performing ad of the whole campaign, with over 3,000 shares and comments, 4,300 purchases and a ROAS of over 200%:

I’m going to tell you why this ad is so effective in just a second…

But first, I want to emphasize how amazed we were by the results of this campaign.

It’s not uncommon to see a high ROAS from ads targeting your most profitable customer segments, like repeat purchasers or abandoned carts…

But advertising to people who don’t know your brand? That’s hard.

Most businesses intentionally acquire customers at a loss because they know they can earn their money back during the customers’ lifetime.

And that’s not a bad strategy…

But if you can acquire customers without losing money (or even better, at a profit), then that’s a campaign you can build a sustainable business on.

With the video ad formula I’m about to show you, we were able to scale this cold traffic campaign to $22k a day in spend, acquire over 36,000 new customers and get a 189% return.