Ezra Firestone – Google Analytics 4 Blueprint

On July 1, 2023, Google is replacing Universal Analytics (UA) with the new Google Analytics 4 (GA4), at which time UA will stop processing all data.

Quick & easy setup (the right way).
The Smart Marketer team has mastered the ins and outs of GA4 so you don’t have to.

Whether you’re migrating an existing account or setting up a new one, this step-by-step Blueprint makes the process quick and easy, and ensures it’s done right the first time.

FOOLPROOF MIGRATION FOR CURRENT USERS
A good analytics account is like a living organism, and transplanting this system into a new body (GA4) is tricky.

Fortunately, we already did all the trial and error, so you can avoid the headache and set up your account right the first time.
EASY BUILDOUT FOR FIRST-TIMERS
It’s easy to feel overwhelmed when getting started with analytics — there’s so much you can do with data!

That’s why we show you exactly how to set up your account, and how to start using data to grow revenue with data-driven marketing.
PRESERVE PRECIOUS DATA
There is valuable data you should be collecting in your current Analytics (before 7/1) that will make your transition to GA4 much smoother.

You won’t be able to collect this data retroactively, so it’s important to get started right away (before this data is lost).
AVOID LIMITED DATA FROM A DONE-FOR-YOU MIGRATION
Google is offering a done-for-you migration to GA4, but DON’T accept it.

Without a customized setup (like the one in this Blueprint), you’ll end up with useless data that you can’t make decisions with.
GET PERSONALIZED FEEDBACK
As part of this special launch, you get 2 live Q&As with your course instructors.

Ask John and Catherine questions about your specific brand and analytics account, so you’re set up for success by the end of this Blueprint.