What You’ll Discover in GrowthX Academy Million Dollar Marketer
GrowthX Academy – Million Dollar Marketer
This course is worth it
Marketing, sales and marketing are the most common topics covered in lectures. “business” are taught by academics… theorists.
Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
Once I saw a “social media viral strategy” This course looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What’s the deal?
In this course I’m opening the kimono on everything I know about growth.
Paid Acquisition We’ll explore the anatomy of my own ad campaigns.
SEO? Let’s put my own backlink authority to the test.
How can you optimize your conversion rate? Full exposure, you guessed it.
Class Curriculum
Identify your Target Audience
Introduction – Start Here (3:30)
Stakeholders (8.01)
Buyer Psychology (18.45).
The Path to Purchase (21:01)
Customer profiling (10:21).
Pain Scoping (4.00)
[Bonus] Rapid Customer Development Case Study
Projects & Exercises
Resources
Summary
Paid Acquisition
Introduction (0:53).
Display (20.54)
Retargeting
Retargeting Audiences (4:31)
Search (5:55).
Google AdWords (18.47).
Simple ROI Dashboard
Live Account Exploration (13.01)
Intro to Landing Pages (4:23)
Landing Page Tutorial (88:57)
Projects & Exercises
Resources
Summary
Organic Acquisition
Introduction (1:22).
Calculate traffic goals (4:22).
Organic Channels
Intro to SEO (13:11)
[Bonus] Blog Post SEO Teardown (11.09)
[Bonus] Ecommerce Store SEO (25.24)
[Bonus] Local Services SEO (22.14)
Platforms (3.49)
Social Media (3.58)
Communities (7.16)
Growth Systems (8.46)
Intro to CRO (6:40)
Projects & Exercises
Resources
Summary (1:10)
Analytics
Get your instant download GrowthX Academy – Million Dollar Marketer
Introduction (5.18)
Content Analytics (13.00)
Product Analytics (13.00)
Growth Analytics (3.38)
Retention Analytics (6.45)
[Bonus] Study on Retention
Intro to SQL (1:12)
Projects & ExercisesResources
Summary
Referrals or Partnerships
Introduction (0:53).
Types of Referrals (6.06)
Customer Referrals (14:24)
Scaling Word of Mouth (8.23)
Bonus – Partnership Launch Checklist (3:52)
Bonus – Partnerships that Cut Costs (3:41)
Projects & Exercises
Resources
Summary
[Bonus] Technical Marketing
Introduction
JavaScript Event Handlers (28.18)
Intro to APIs (55:27)
ROI with SQL (29.52)
Web Scraping
Automatizations
Projects & Exercises
[Bonus] Competitive Strategy
Brand Safety
Positioning & Differentiation
Transferring Clients
Intercepting Interest
Projects & Exercises
[Bonus] Optimization of Conversion Rate
Do’s and Dont’s
Server vs Client-Side A/B Testing
One vs. Two-tailed Measurement
Tools-To
Projects & Exercises
Get your instant download GrowthX Academy – Million Dollar Marketer
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Here’s What You Will Get In Million Dollar Marketer
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