Jennifer Bourn – Content Camp Website Copy 2022

The Stay Workshop Might Be Over, However That Means You Can Get The whole lot On-Demand And Write Your Copy At Your Personal Tempo!

Study To Write Website Copy That Converts

Whether or not you’re creating copy in your first web site, upleveling current web site copy to align along with your large imaginative and prescient, or rewriting your web site copy for a rebrand or redesign, you’re in the best place.

If you’re constructing a model or enterprise of any sort, you want an internet site. And if you happen to want an internet site, you want web site copy — the phrases and textual content that fill every web page and persuade a customer to rent you, purchase from you, be taught from you, or subscribe to your electronic mail checklist.

Sure, you may rent a copywriter to write down your web site copy however possibly…

You tried hiring a copywriter and it didn’t work out so properly. The draft copy you obtained sounded nothing such as you!
You reached out to some copywriters however their consumption types have been intense and also you didn’t have solutions to all of their questions.
You don’t have limitless funds and copywriters are EXPENSIVE! You’d quite spend your hard-earned cash on design and advertising and marketing.

So that you determined to do it your self. You’re the skilled on what you are promoting in any case. And, you’re one good cookie. So planning, outlining, and writing your personal web site copy couldn’t be that onerous, proper?

Incorrect. OMG. So unbelievably improper.

I-started-this-six-months-ago-and-I’m-still-not-done improper…

I get it. Writing web site copy appears easy, and dare I say straightforward… till you truly sit down and begin doing it!

It’s freaking exhausting to write down about your self and your personal enterprise!

Because you’re right here, I’m guessing you may relate and one in every of these examples describes you completely:

I’m overwhelmed and struggling to get my web site copy finished. It’s holding me again and negatively affecting my enterprise.
I’ve began writing my web site copy and also have a draft finished nevertheless it doesn’t really feel fairly proper and I don’t know why.
I keep away from engaged on my web site copy as a result of it feels actually difficult and I’m unsure what to say or the place to start out.
I need to write my very own web site copy and I’m assured I may do a terrific job — however I would like some assist and steerage.
My net designer mentioned I had to offer the ultimate web site copy earlier than they begin my web site and WTF? How do I do this?!

I really feel your ache and so do A LOT of different enterprise house owners similar to you. I write copy for a dwelling and writing copy for my very own web site is a million occasions tougher than writing copy for my shoppers.

However I discovered a secret that modified every little thing.

Skilled copywriters by no means begin with a clean display screen and nil course and magically produce good, conversion-focused copy.

Skilled copywriters know that the key to writing head-turning copy that converts is working with confirmed frameworks, templates, and prompts — and through the years, I’ve collected, tweaked, created, and refined my very own assortment of copywriting instruments, frameworks, and sources that make writing web site copy simpler and sooner.

That’s precisely what I’m sharing at Content Camp: Website Copy!

Welcome freelancers, solopreneurs, small enterprise house owners, advertising and marketing managers, content material creators, bloggers, and aspect hustlers!

I’m Jennifer Bourn — inventive, doer, designer, content material creator, and mentor to freelancers with large desires and daring objectives. I’m thrilled you’re right here, trying out the upcoming Content Camp workshops.

I hope you’ll be part of us for one, two, or all three immersive, interactive workshop occasions…

Content Camp: Model Messaging
Content Camp: Website Copy
Content Camp: Content Advertising and marketing

…so you may increase your attain, acquire visibility, land extra (and higher) shoppers and clients, construct your electronic mail checklist, improve income, and entice thrilling alternatives.

If in case you have any questions, please attain out!

Get Your Website Copy Accomplished At Content Camp

Out of your Dwelling and About pages to your Providers and Contact pages to your testimonials and calls to motion, we’ll cowl it step-by-step one web page at a time.

Once you snag a ticket to Content Camp: Website Copy (or the bundle of all three Content Camp occasions) and be part of me for 3 days of workshops, you’ll get the what, the why, the who, the the place, the when, and the how.

You’ll additionally get:

Frameworks, templates, wireframes, and directions so you already know what to say on every web page, how greatest to say it, and in what order to say it.
Direct, particular, actionable suggestions from consultants in your web site copy drafts so you may really feel assured in your course and message.
A complete workbook that covers each side of Content Camp: Website Copy you can reference repeatedly.

What’s even higher is that as a result of the occasion is workshop-style, you’ll be working in your web site copy and making significant progress in each session — and also you’ll have steerage, assist, and help each step of the way in which!

TRUTH: Most attendees depart with their copy finished and prepared for a ultimate proofread, others with strong drafts of their top-level pages accomplished. It’s doable!

It’s fairly unbelievable to see somebody who has been agonizing over their web site copy for months, present up, focus, and never solely get it finished in three days but additionally really feel excited and pleased with the standard of copy they produced!

I need you to really feel that aid and pleasure too.

Hiring A Copywriter Prices 1000’s. Lifetime Entry To Content Camp: Website Copy Is Much less Than $300!

Website copy causes extra irritating delays than an understaffed restaurant on a Friday night time. Put your cash the place your mouth is and get your web site copy finished with Content Camp: Website Copy or SAVE BIG with the Content Camp Bundle and get lifetime entry to all three workshops: Model Messaging, Website Copy, And Content Advertising and marketing.

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Content Camp Day 2 Agenda

You’ll write a story-driven about web page that displays your persona and helps your gives and craft your subsequent steps pages to seize scorching leads.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the second day of Content Camp. Obtain directions for all workshop and evaluation classes, tips for participation, and tricks to keep on observe and get the help you want. Share your Day 1 Ah-Has and accomplishments.

9:00 am – 10:45 am Pacific
Write Your About Web page
Your about web page helps your viewers get to know you, belief you, and construct a significant reference to you. On this workshop, you’ll write an about web page that positions your provide as one of the best resolution and positions you as one of the best particular person to ship outcomes.

11:00 am – 12:15 pm Pacific
Breakouts: Create Your Subsequent Steps Pages
Your web site wants to show guests into patrons and subscribers, which implies defining the method for taking motion. Primarily based in your wants, select the Contact Web page, Inquiry Web page, or Thank You Web page Workshop and invite prospects to take one of the best subsequent step.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Character Injections
The key to writing distinctive web site copy that resonates with very best patrons is infusing your persona into the copy. On this mini-workshop, you’ll learn to let your persona shine (with out overdoing it) and get prompts that make it simpler!

1:00 pm – 3:30 pm Pacific
Solo Work: Get Targeted And Get It Accomplished
Writing nice web site copy, means immersing your self in your model. On this two-hour time block, you’ll proceed engaged on the copy began in the course of the morning workshops, so you may end a draft of your about web page and create your subsequent steps pages.

3:30 pm – 5:00 pm Pacific
Get Actionable Suggestions On Your Copy
You might be too near your personal story and model to see its magic and potential affect. On this scorching seat session, you may submit your draft copy to get on-the-spot suggestions or watch the copy evaluations to get insights and suggestions to enhance your copy.

Content Camp Day 3 Agenda

You’ll write fascinating homepage copy that leads guests to your most essential pages and create pages that improve authority and construct belief.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the final day of Content Camp. Obtain directions for all workshop and evaluation classes, tips for participation, and tricks to get your web site copy accomplished. Share your Day 2 Ah-Has and accomplishments.

9:00 am – 10:45 am Pacific
Write Your Website Dwelling Web page
A profitable house web page supplies a snapshot of your web site on a single web page. It introduces capabilities, teases potentialities, and reinforces authority. On this workshop, you’ll write your homepage and guarantee it helps very best patrons understand they’re in the best place.

11:00 am – 12:15 pm Pacific
Breakouts: Talking, Media, Or FAQs
Enterprise progress is about increasing model visibility and serving to leads really feel snug and assured taking motion. Select your workshop: Write your talking web page, craft a robust media web page, or be taught to leverage FAQs to shut gross sales sooner.

12:30 pm – 1:00 pm Pacific
Copy Quickie: E-mail Advertising and marketing Choose-In Presents
Not all guests might be prepared to rent you or purchase from you. Invite them to remain in contact so that you’re prime of thoughts when they’re prepared. On this mini-workshop, you’ll uncover greatest practices for integrating an electronic mail list-building opt-in provide along with your web site.

1:00 pm – 3:30 pm Pacific
Solo Work: Get Targeted And Get It Accomplished
On this ultimate two-hour time block, you’ll as soon as once more, work by yourself, with out distraction, to complete your homepage copy and revisit the drafts of your different net pages to refine your copy and guarantee your message is constant from web page to web page.

3:30 pm – 5:00 pm Pacific
Get Suggestions On Your Copy
Are you explaining your work and its affect in a transparent and compelling approach? Submit your draft copy on this ultimate scorching seat session, to get on-the-spot suggestions or watch the copy evaluations to get insights and suggestions to enhance your copy.

Make The Website Copywriting Course of Simpler By Making ready For Success

5 mini prep workout routines assist you get able to take part absolutely in Content Camp: Website Copy and set you up for achievement with out overwhelm.

To get your web site copy finished in three days, we’ll hit the bottom operating on the primary day of Content Camp: Website Copy and dive proper into writing copy in your companies and provide pages.

It’s severe work as a result of the success of what you are promoting is severe stuff.

I received’t lie, inform you it’s going to be straightforward, and sugarcoat issues to trick you into signing up. If writing your web site copy was straightforward, you’d have already got it finished.

I’ll assist you put together for Content Camp so that you’re able to go on day one, with 5 mini pre-event prep workout routines — every with a step-by-step workbook.

5 Mini Prep Workouts To Set You Up For Success:

Perceive Your Viewers:
You’ll be able to’t write copy that captures consideration and helps individuals establish as an ideal match if you happen to don’t know who you’re chatting with or what they care about. This train exhibits you the best way to collect viewers insights that assist you write copy that converts.
Assess Your Testimonials:
This train exhibits you the best way to get testimonials that promote your gives, what to do if you happen to don’t have shoppers or clients but, and the best way to use buyer suggestions to create gross sales statements very best shoppers and clients can relate to.
Overview Your Model Property:
You probably have already got advertising and marketing supplies, profiles, and duplicate written in your model. This train walks you thru the method of assessing the copy you have already got so that you don’t have to start out from scratch if you happen to don’t have to.
Outline Your Website Technique:
Each web site has three core sections, every with a unique function. This train will stroll you thru the method of not solely defining your web site objectives and desired outcomes but additionally planning your web site technique and the pages you want.
Get In The Proper Body Of Thoughts:
Mindset is every little thing in terms of writing efficient web site copy. This brainstorming train will assist you rev up your creativity and begin fascinated by the pages you’ll write at Content Camp and the small print you need to talk.

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What’s Included In Content Camp: Website Copy

The whole lot you want to plan, write, and publish your web site copy with whole confidence that it’ll guests into shoppers, clients, and subscribers.

9 Interactive Workshops

Stay Workshops And Q&A To Get You Unstuck And On Your Method

Every day of Content Camp: Website Copy options interactive workshops with page-specific copywriting coaching, frameworks, wireframes, and directions, in addition to scorching seats, and Q&A alternatives to get assist along with your web site copy.

A Complete Workbook

The whole lot You Want To Take Motion And Write Compelling Copy In One Place

A complete workbook supplies directions, frameworks, templates, prompts, wireframes, and worksheets that can assist you plan, define, and write your web site copy whether or not you’re engaged on the pc or with paper and pencils.

Each day “Get It Done” Time

Solo Work Time Between Afternoon Periods To Focus And Write With out Distractions

Every day features a Get It Accomplished Block so you may proceed engaged on and writing the web site copy began in the course of the workshops, with out distractions and the FOMO that comes with muting all the good Q&As within the reside workshop.

Copy Opinions And Suggestions

Submit Your Draft Website Copy For Overview By Content Camp Specialists

After every Get It Accomplished Block, submit your in-progress or draft content material for evaluation and get direct actionable suggestions so you may make clear and refine your messaging, enhance the circulate, and really feel assured about finalizing your web site copy.

Replays + Recordings

Lifetime Entry To All Supplies And Lifetime Participation Rights

All workshops and reside copy evaluation classes are recorded and registration consists of lifetime entry to all workshop supplies and the power to attend future Content Camp: Website Copy reside workshop occasions totally free!

5 Mini Prep Workouts

Get Some Assist To Guarantee You’re Ready To Write Your Copy

Simplify the web site copywriting course of and acquire readability on what you are promoting mannequin, viewers, messaging, and desired outcomes BEFORE you begin writing your web site copy so you may keep away from overwhelm and set your self up for achievement.

Get instantly obtain Jennifer Bourn – Content Camp Website Copy 2022

Meet Your Workshop Leaders

Get to know the consultants you’ll be studying from and dealing with throughout your three days at Content Camp.

Jennifer Bourn, Designer, Content Strategist, Enterprise Mentor

With 23 years of expertise, Jennifer Bourn leverages her graphic design, net design, and copywriting background to assist small companies construct manufacturers, create content material, and develop worthwhile on-line platforms. Recognized for her capacity to make the advanced easy, Jennifer has parlayed her expertise into webinars, workshops, enterprise coaching packages, and on-line programs that assist freelancers construct sustainable, pleasurable, worthwhile companies that help the life-style they want.

Chris Lema, VP at Nexcess

Whether or not telling a narrative from stage, on an internet site, or in a weblog submit, Chris Lema is aware of which phrases to make use of to get individuals to behave. It’s a ability he’s refined over the past thirty years, and one he’s been sharing for the final ten years. In contrast to gifted copywriters who can’t clarify what they’re doing, Chris has helped numerous entrepreneurs with their web site copy, speeches, and touchdown pages. As a VP at Nexcess, he’s usually discovered at conferences, on stage, regularly refining the communications methods he’ll share with you.

Kelly Azevedo, Founding father of She’s Bought Programs

Kelly Azevedo is the founding father of She’s Bought Programs. She is an skilled on-line enterprise strategist, techniques skilled, and implementation grasp. For the previous 10 years, Kelly has labored with profitable on-line companies to construct highly effective enterprise backend techniques that ship long-lasting outcomes. She teaches techniques for advertising and marketing and launches, hiring and staff administration, and the shopper journey, all to assist entrepreneurs create extra freedom and construct stronger companies.

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Jennifer Bourn – Content Camp Website Copy 2022