What You’ll Discover in John Butman New World, Inc. The Making of America by England’s Merchant Adventurers
John Butman – New World, Inc.: The Making of America by England’s Merchant Adventurers
*Named a Best History Book of The Month by Barnes and Noble*
Three generations of English merchant adventurers-Not the Pilgrims as we have long believed-These were the first founders of America. Profit-Not piety-Their primary motivation was to succeed.
A small group of individuals lived seventy years ago before the Mayflower was launched. of English merchants founded “The Mysterie, Company, and Fellowship of Merchant Adventurers for the Discovery of Regions, Dominions, Islands, and Places Unknown,” The first world-wide joint-stock company. The mid-1980s were a time when stock companies were still in existence.-16th century: England was a tiny and insignificant kingdom at the periphery of Europe had been facing a daunting array of problems, and was now in a difficult position. of Social, commercial and political problems. Struggling with a single Export-woolen cloth-The merchants were forced into new markets and trading partners as political discord followed by the difficult circumstances in which so many English people found their lives.
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They headed east at first, and they dreamed of Cathay-China is known for its exotic luxuries and silks. They turned west eventually, and thus began a new chapter for world history. The work of At the New The world needed the most up-to-date in navigational science and an incredible appetite for risk. This absorbing account demonstrates that innovation and risk are two sides of the same coin.-The heart is where you should be of Settlement of AmericaThe profit motive was also important. English interest was driven by trade and business AmericaThey also determined what would happen when their ships arrived at the New World.
The End result of Extensive archival research and bold interpretation of The historical record New World, Inc. creates a portrait of London, the Atlantic and the rest of the world: What’s it like to live there? New A new analysis of the World of The founding of American history. Tradition of The best work of The history of the past can help us to see the present in a new way. Butman Targett and Targett explore the spirit of entrepreneurship that inspired European settlement of America • Established a national cultural identity of Innovation and entrepreneurship that continue to thrive today.
Review
“As John Butman and Simon Targett remind us in their deeply researched and well-written New World, Inc., the Pilgrim venture was the outcome of English attempts over seven decades to reach the fabled East and Cathay (China)…. …Butman and Targett unapologetically describe the mercantile foundations of the Atlantic colonies.”―Financial Times
“John Butman and Simon Targett explain the origins of America’s colonies by examining London’s businesses–especially those that attracted investors eager to explore opportunities abroad…[They] parse the kind of financial details that get lost in many similar histories.”―Peter C. Mancall, Wall Street Journal
“This engrossing history of adventure and innovation, disclosing the true motive for America’s founding, will appeal to all readers.”―Library Journal, Starred Review
“Brisk and fascinating”―Foreign Affairs
“This is a beautifully presented and constructed book, with an arresting collection of colour pictures. It is fluently and elegantly written, and the reader is drawn from page to page, onwards through this fascinating story. In many ways it reads at times like a novel, but this is a serious piece of historical writing. Human interest and drama sit at the heart of this story, but it is also one of science, innovation, navigational daring, bravery, chance, and resilience. It is a story as exciting as it is revealing.”―Mark Fox, Reaction
“New World, Inc. makes a good case for changing the conversation from religious to economic migration come November”―Rob Cox, Reuters Breakingviews
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“A highly readable book that will open most readers’ eyes to a fascinating and little known page of history.”―Thomas Urquhart, The Press Herald
“Butman and Targett argue persuasively that the myth of America’s founding narrative, centered on the Pilgrims’ quest for religious freedom, ignores the reality of England’s relationship to the New World in the 16th century…. A lively and illuminating revisionist history.”―Kirkus
“”Butman Targett and Targett are fluent storytellers who have a keen eye for detail.”―Publishers’ Weekly
“This thorough research was done to ensure that it is well-Beautifully written and designed, this book tells the amazing and often untold story. of The earliest days of globalization, of Innovation and entrepreneurial risk-Take, and of The creation of Some of The earliest venture-Companies that are financed around the globe”―Glenn Leibowitz, Write with Impact
About the Author
John Butman is an author, editor, and collaborative writer. His writing has appeared in the Harvard Business Review, the Nation, and other publications and his work has been featured in the New York Times, the Economist, and media venues around the world. His books include Trading Up: The New American Luxury, a BusinessWeek bestseller, and Breaking Out: How to Build Influence in a World of Competing Ideas. John divides his time between Portland and Bailey Island, Maine, not far from one of the earliest English settlement sites in America.
Dr. Simon Targett is a writer, historian and corporate communications advisor. He holds a PhD in history from Cambridge and has written articles on British history for various publications. An award-winning journalist, he has served as a correspondent and senior editor on the Financial Times and as global editor-in-chief of The Boston Consulting Group. He lives in London with his wife and two children.
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