What You’ll Discover in John Forde Leads Bundle
John Forde Leads Bundle
Find out what this legendary mentor has to say about it
dozens of today’s top copywriters says you MUST do to
Get prospects to engage in your marketing efforts in today’s noisy world…
Hey it’s Todd Brown.
So, a couple weeks ago, I finally decided…
It was time to call Paris, France…
…to speak with the legendary mentor to dozens of today’s top copywriters.
I wanted to get his unique insight on the massive change we’re seeing with one of the most critical parts of all of our marketing funnels.
Mine and yours.
With the virus and quarantine and the economy, things have changed so much in terms of what marketing messages people are now paying attention to and engaging with… and which ones they aren’t.
Certainly, the topics… the ideas… the marketing hooks which used to work to get and hold attention, aren’t working nearly as well anymore.
You know this…. You’re likely seeing it today with your own marketing?
Obviously, when it comes to getting people to engage with your marketing campaigns, there’s nothing more important than the Lead of your marketing message…
…that’s the first 300-500 words you say… whether on video, on a webinar, or on your sales page.
If you’re off the mark with your campaign Lead — those first 300 – 500 words — even just a little, you’re losing prospects before you have the chance to expose them to your marketing message.
A boring Lead… a hyped-up Lead… an out-of-touch Lead… or just a Lead phrased incorrectly… and lots of your prospects are just bailing from your marketing campaign. And you’re, obviously, losing-out on lots of sales.
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Smart marketers adapt their campaigns accordingly Leads — the first 300-500 words of their marketing message — to what’s working now.
This question is…
what is working now to get your prospects to stop what they’re doing and pay attention to your marketing?
That was the question that I wanted to answer.
That’s why I called France.
Now, everyone who’s anyone in the world of direct response marketing agrees… when it comes to putting together powerhouse Leads, there’s nobody who knows more than legendary direct response copywriter, John Forde.
Or Jack as he likes it to be called.
I knew that I needed to reach out to Jack and do everything I could to get Jack on Zoom along with my Marketing Director. John Mulry… so that we could find out from Jack what’s working with Leads Today, Lead types.
Now, before I tell you what Jack shared with us, please understand the value of hearing Jack’s insights on anything related to the topic of Leads How to create flawless campaign openings
Jack, first Forde is not only the behind-the-scenes mentor to dozen’s of today’s top copywriters…
He’s personally been writing the copy for home run marketing promotions for over 25 years now.
His copy has helped clients in multiple industries to make hundreds of millions.
So when it comes to constructing campaign leads and openers, Jack is a wizard… and is the go-to source for the most effective Lead methods working today.
Now, look… if you’ve been around marketing for any length of time, you’ve no doubt heard how…
Marketing research shows that 80% of your marketing campaign’s success comes from your headline and lead.
But, the fact is, as you’ll see, today, what you say to open your marketing campaign is even more important.
This is especially important when it comes down to whether or not your marketing will be successful.
According to legendary copywriter, Herschell Gordon Lewis…
“You can create a brilliant offer for a product or service everybody wants. However, the Lead must be a ‘grabber,’ you won’t be competitive. The new rules of effective leadership have been created by the shortening attention spans and increasing skepticism.
And Herschell Gordon Lewis isn’t the only one saying this.
Even renowned financial copywriter, Mike Palmer — the guy behind the famous End of America promotion, preaches, today…
“The Lead is by far the most important part of any marketing campaign.”
Bob Bly is a legendary copywriter who says that today…
“Your Lead either forges an instant connection with the prospect — or the promotion fails.”
This is why Mark Ford, my first mentor and the marketing genius behind the 1.5 billion dollar a year Agora Companies says, when we talk about the Lead…
“90% of your success depends on 10% of the copy you write. Get that 10% right, and you’ll have a golden career. Fail to master that 10%, and you’ll be eating ketchup sandwiches. The 10% is the 300-500 words that make up the “Lead” of your marketing campaign.”
Mark goes on to say…
“We’ve been making this point to direct marketers and copywriters for many years now.
The idea was initially met with suspicion.
“How is it possible that a few hundred words could have such an impact?” the Doubting Thomases asked.
We proved it by testing two identical sales letters with two distinct LEADS.
One would be able to outperform the other in every way.
For example, one might receive a response rate of half of one percent.
The other person would respond with double or triple the amount.
There would be no other changes. Only the Leads.
It was the LEADS who made such a difference.
Finally, the unbelieving were converted.
Most copywriting coaches and marketing professionals now recognize the importance of LEAD.
They have been through the tests.
They can not dispute the facts.”
So, it’s a fact:
If you want your marketing to get attention and produce sales, you must… MUST…
Your first 300-500 words should do the job.
We’ll talk more about what that job is in just a bit.
I want to first explain why having a properly-set-up Lead is so important for your marketing funnels. However, it’s also more difficult than ever.
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Why?
Because your prospects are even more distracted… more occupied… more sensitive today than ever before — with everything going on in the world right now.
Your prospects and others are not paying as much attention to marketing hooks and openers that were effective a few months back.
And that is why entrepreneurs and marketers who used the same method to set up their marketing messages in the past still do so today.
– Less sales
– Less conversions
– Less buyers
They are having a difficult time making their traffic generation efforts succeed.
It’s a waste of time and money.
All because these entrepreneurs and marketers are clinging to what worked in the past… and haven’t adapted their campaign Leads to what’s working today when it comes to capturing their prospects’ attention.
In the meantime, marketers and entrepreneurs are tweaking their campaigns Leads If done correctly, you will see sales increase and many people are seeing more sales.
It’s crazy how effective having the right Lead… the right first 300-500 words for your campaign… is, today, when it comes to seeing sales.
And that’s why I reached out to Jack Forde.
Because I knew he could share with me and my team exactly what’s working right now when it comes to having a compelling Lead in today’s crazy environment.
Jack and I, and Jack, my Marketing Director. John Mulry, jumped onto Zoom.
For about an hour, I asked Jack questions about how to structure a Lead that is effective today.
Of course, I recorded everything.
It was a blessing, for Jack’s words were priceless.
Now… no joke… I’ll tell you how you can get a copy of the entire, unedited recording of our Zoom call, FREE, in just a minute.
But, first, let me share a tiny bit of what you’ll hear Jack sharing with us on this Zoom recording.
Are there any approaches to campaign leads no longer appropriate…. ones you shouldn’t be using right now?
Should you or shouldn’t you tie your campaign to the stuff going on in the news?
Jack’s primary objective now guides him in setting up the openers for his marketing campaigns.
The legends of copy showed many marketers and entrepreneurs …., but this is no longer the best way to go.
This is the one feeling that you must instill in your prospects. It’s more important than ever.
Your campaign should include a lead to stop prospects from quitting.
You should not say or do anything in your Lead now.
How to determine if your marketing plan is appropriate for your market.
Jack even shared his simple technique for creating the feeling of a personal interaction with prospects within your Lead… something Jack calls the “Promotional Meeting”
You can do so much more!
This one call has been… and continues to be… worth its weight in gOLD for us.
We launched a new campaign with just a few of the gems Jack shares just two weeks ago (as per the publication of this video). Leads…
And the campaign is already the single most profitable new customer acquisition campaign we’ve had in almost two years.
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I have zero doubt you’ll find the recording of this Zoom call equally as valuable as well for the campaigns you have right now and any new ones you may be planning on launching.
So…
Let me tell you how to get a complete recording.
FREE…
And why I’m willing to share this with you.
First reason I’m willing to give this to you, FREE:
Because nothing… and I mean nothing… can impact how well your marketing produces sales more than the Lead of your campaign.
This recording can be used to dial-in your campaign Leads.
Second reason I’m willing to give this to you, FREE:
Because it’s an ethical bribe as part of an offer for something even more valuable than just this one-hour recording.
See…
Before the quarantine, Jack was brought from Paris …. into Orlando, Florida.
His entire process and approach for creating captivating art would be shared with his clients over the course of a day. Leads.
– He demonstrated to them, regardless of market sentiment or economic conditions, how to find the perfect Lead for their product or audience.
– He showed you how to use a BANG !…. to open your marketing campaign. so you captivate your prospects… sucking them in to consume your entire marketing message.
– And, he taught a system… which you can use over and over… so you can repeatedly have the most effective opening possible for your marketing campaigns at all times.
Continue reading: https://archive.is/87Wyb
IMPORTANT: This is it. “John Forde Leads Bundle” It is totally Downloadable Available In your account
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