John Grimshaw Smart Marketer – Smart Product Creation
THE ECOM PROFITABILITY SECRET:
A Repeatable, 0-To-1 Product Creation Formula
The fastest way to boost ecommerce profitability is to launch new products. But product creation is THE most black box topic in marketing… until now. Learn to reach new audiences, monetize past customers & skyrocket profitability with the Product Creation System designed by Adam Von Rothfelder (Founder of STRONG Coffee).
- Explore 3 models of commodity engineering (only one of which needs a prototype)
- Swipe our product creation checklists for ideating, manufacturing, packaging, and more
- Make investing easy by following our highly profitable product launch process
- Master our A-Z, 0-to-1, step-by-step Product Creation Flywheel
STEP-BY-STEP LAUNCH GUIDE
Learn everything from choosing the right product, to sourcing and manufacturing, to launching your product to an ecstatic audience.
AI-DRIVEN RESEARCH
Streamline your product launch with AI-driven market research, customer analysis, branding inspiration & more!
LAUNCH-ONLY DISCOUNT
Save up to 33% during this promo: get $300 off Smart Product Creation, or $1,000 off when you bundle it with Smart Ecommerce!
BONUS: GET LIVE FEEDBACK ON YOUR NEW PRODUCT
Attend 4 live, members-only Q&A sessions with your course instructors to get tailored advice as you work on your next product.
CASE STUDY
Learn the proven Product Launch System behind viral brand, STRONG Coffee.
How did Adam build STRONG Coffee into a $2.5m brand that thrives in a market ruled by billion-dollar corporations like Starbucks, and saturated with thousands of coffee roasters across the U.S.?
With an irresistible product and captivating branding that connects with audiences far beyond just coffee lovers.
And after growing STRONG Coffee to a multimillion ARR, Adam took the blueprint behind his success and used it to launch and scale other popular brands through his agency, 60th & Upham.
Now, Adam is sharing the Product Creation System to help you break through your plateaus and finally reach 7 figures, 8 figures and beyond.
WITH ADAM’S PRODUCT CREATION SYSTEM, YOU’LL LEARN HOW TO:
- Choose the perfect product with AI-driven market analysis
- Turn your product into a reality with the right manufacturer without having to be a prototyping expert
- Successfully launch your product to a passionate audience
INTRODUCING…
Smart Product Creation
Learn how to create and launch irresistible products (and even entire brands) that stand out in the marketplace. With 7 modules, 93 videos and 22 swipeable resources, you’ll walk away from this course with an easy and repeatable process that you can add to your growth strategy.
MODULE 1
Core Concepts Of Product Creation
⊕ Smart Product Creation Flywheel
⊕ New Product Charter
⊕ New Product Charter
MODULE 2
Establishing Your Brand Identity
⊕ Discovering Your Brand Ethos
⊕ 9 Key Questions to Define Your Brand Palette
⊕ 9 Key Questions to Define Your Brand Palette
MODULE 3
Problem To Solve
⊕ The Perfect Customer Questionnaire
⊕ Find Your Edge Questionnaire
⊕ Top 8 Resources for Trend Analysis
⊕ Conducting Competitive Landscape Analysis
⊕ Find Your Edge Questionnaire
⊕ Top 8 Resources for Trend Analysis
⊕ Conducting Competitive Landscape Analysis
MODULE 4
Form The Solution
⊕ COGS & Margin Assessment Calculator
⊕ Product Brief Template
⊕ Manufacturer Vetting Guide: Pro & Con Analysis
⊕ Top 10 Things To Audit on Your Quote
⊕ 7 Crucial Questions to Ask Potential Manufacturers
⊕ Product Packaging Design Checklist
⊕ Product Brief Template
⊕ Manufacturer Vetting Guide: Pro & Con Analysis
⊕ Top 10 Things To Audit on Your Quote
⊕ 7 Crucial Questions to Ask Potential Manufacturers
⊕ Product Packaging Design Checklist
MODULE 5
Product Manufacturing
⊕ Weekly Manufacturer Check-In Guide: Best Practices and Essential Questions
MODULE 6
Launch The Solution
⊕ Customer Identity Questionnaire
⊕ The Perfect 3 Question Testimonial Builder
⊕ Creative Brief for Influencers
⊕ Buzzbuilder Email Templates
⊕ Buzzbuilder Email Swipe File
⊕ Buzzbuilder Sites – Swipe File
⊕ PreOrder Sites – Swipe File
⊕ Seasonal Launch Event – Swipe File
⊕ Influencer Marketing Checklist
⊕ Product Demoing Checklist
⊕ The Perfect 3 Question Testimonial Builder
⊕ Creative Brief for Influencers
⊕ Buzzbuilder Email Templates
⊕ Buzzbuilder Email Swipe File
⊕ Buzzbuilder Sites – Swipe File
⊕ PreOrder Sites – Swipe File
⊕ Seasonal Launch Event – Swipe File
⊕ Influencer Marketing Checklist
⊕ Product Demoing Checklist
Who Should Take This Course?
Smart Product Creation is can’t-miss course for anyone who’s involved (or wants to be involved) with creating or marketing irresistible products.
BRAND OWNERS
Even if you’ve managed to find a winning front-end offer, you’ll eventually hit a profitability crash if you don’t expand your product line. Don’t wait for your results to drop off — learn how to launch new products so you can continue to acquire customers profitably, increase your average order value and get the most out of your past buyers.
ASPIRING ENTREPRENEURS
Are you looking to start your first business but aren’t sure exactly which product you want to sell, or how to source, produce and promote it? Skip the expensive and tedious trial and error, and start your new business off on the right foot by learning from proven experts about how to create a winning product and successfully bring it to market.
AGENCIES & MARKETING TEAMS
You can produce the best marketing in the world and your results will still fall short if you’re hamstrung by a limited product line or an over-saturated audience. Empower your client or business owner to launch new products, and see how diversifying your offers can supercharge every area of your marketing.
PRODUCT MANAGERS
Even if you manage product development and launches professionally, this course can help you level up every area of your game — from conception, to production, to running sell-out promotions. You’ll learn trade secrets from Adam, John and Colleen who have all helped launch numerous successful products across different markets.
ADAM’S PRODUCT CREATION SYSTEM
For launching irresistible products that your audience will love
STEP-BY-STEP LAUNCH GUIDE
Guide for conducting AI-driven market research, customer analysis, branding & more
7 MODULES, 93 VIDEOS AND 22 SWIPEABLE RESOURCES
The same ones we use for all our product launches!
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