What You’ll Discover in Jon Penbethy Digital Course Academy
In this lesson, I’ll show you exactly how I organize my courses. It’s the exact same structure I teach all my clients as well. This lesson focuses on how to actually teach your courses.
Jon Penbethy – Digital Course Academy
Here’s what’s included in the Program:
Lesson 1: Welcome and Introduction
A deep dive into how I’ve been able to generate over $6 million in online course sales. If you want to be successful, these are the things you need to do. Learn how to create a digital course designed to scale to 6 or even 7 figures with no hiccups.
My article also covers why your sales funnels and ads are meaningless if your course is not properly packaged and positioned using my. ‘3 tier structure’.
Lesson 2: How to Approach Yourself Course
How to approach your course with clarity, certainty and focus on the things that will propel you forward.
We also include certain things in our courses that you should. These are the things that make customers happy and want to spend more money. In this lesson, we will explore all of these topics.
Lesson 3: Bringing Your Idea to Life
The majority of people become STUCK at the ‘idea’ phase. Perhaps that’s you? You are aware that you have the knowledge, skills and expertise that will make you a valuable resource. You know that what you have can help people and you’d love to be able to sell a course teaching what’s in your head, but… it remains an idea.
It is difficult to know how to approach creating a course. Is there a market? Is it even possible to buy? What is the best way to teach it? What length should the course take? What tools are available?
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The list is endless.
This lesson will help you to make your idea a reality. Get ready to sell!
Lesson 4 – Structuring Your Course Content
This lesson will explain the exact structure that I use in my courses. It’s the exact same structure I teach all my clients as well. This lesson focuses on how to actually teach your courses.
How many lessons do I need? How many modules should I have? Do I prefer PDFs or video? How can I record the lessons etc. There is a very specific way that you should plan, prepare and teach your course content and I’ll show you the entire thing.
We also cover naming your courses, naming the modules, and positioning your course so that customers actually take your program.
Lesson 5: Structuring the Offer
This lesson is about HOW TO SELL YOUR CLASSES. This is something that many people do wrong, and it can kill sales. You can’t just tell people about your course and expect them to buy it, that’s lazy. You also don’t want to go into brain-numbing detail about what’s included, that’ll actually turn them off.
Your course must be presented as an offer. You don’t just need to make any offer. Your course must be irresistible. The kind of irresistible that has people throwing any money they have at the laptop screen and they’re not even sure why.
That’s an ‘offer’ and that’s the feeling that I’m going to teach you to create. This skill alone is worth 10x your investment in the whole. Digital Course Academy You will be selling your course like hot cakes with the help of this program.
Lesson 6 – Structuring Your Offer Part 2
This section is so important that I had to split it into two parts. Part one (above), explains the psychology behind how an offer feels irresistible. It also demonstrates how to trigger potential buyers’ buying receptors. Part 2 will cover the details of the practical steps you must take.
Part 2 will teach you the ‘perfect price’ to charge for your industry, as well as what I like to call ’no mans land’ (the pricing you should avoid at all costs). We also cover how to describe the offer and how we can convince uninformed customers to accept it. I will even share with you the exact benefits that I have used time and again, and that can be applied to any industry.
Lesson 7 – The Layout of the Members’ Area
Although it may sound tedious, keep at it! This is crucial for the success of your course. Your membership area must be created in a specific manner to avoid the entire process falling apart.
Every action you take on the login screen should have a purpose. Every element on the login screen, from the welcome video to the course structure and how many tabs are available, to how the course content is presented, all have a purpose.
Surprisingly I’ve found that less is more and simplicity wins. I’ll show you introduction lessons you NEED to have inside your members area and the critical mistakes to AVOID.
Lesson 8 – Testimonials (The Secret Weapon).
You’ve seen testimonials being used to sell courses right?
To make it even more appealing, I have several scattered throughout this page. Well, what’s interesting is just how well they work. Here’s an example of how I doubled the sales of a course by adding testimonials to the correct page.
You must remember that testimonials are from students. Do not worry! In this module, I will teach how to MAKE SURE that your students actually implement your training. How to gather success stories and then use them effectively to sell more.
Lesson 9 – Your Affiliate Army
I have earned close to $500k in sales that didn’t require me to lift a finger. I didn’t have to run any ads, build any audiences, post any content… nothing. I had affiliates promoting my courses for me. It’s literally FREE money!
Anyone selling an online course should aim to build an army of affiliates. You have no hard costs, the deliverables are all digital, so it’s very easy to recruit affiliates who can’t wait to sell your course for you an earn an attractive commission.
This module will cover everything you need to know about affiliate marketing. How much commission to offer, how to find affiliates, and which affiliate network to use.
Lesson 10 – Next Steps
Boom!
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Lesson 10 should be complete. Your course will have been planned, the content organized, and your offer ready for sale. I’ll share the next steps with you for your course in lesson 10.
I’ll share with you what you should be focusing on to sell as many copies of you course, as quickly as you can and I’ll dive into the key differences between a course that sells 5 figures and ones that scale to 7 figures and beyond. These are the real goods!
Stories for Students
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