Josh Earl – Email Copywriting Workshop

I’d recently launched my first product, and after the launch I realized that more than HALF of my sales came from email.

For months, I focused all my efforts and attention on getting as many people as possible onto my email lists.

And it worked—before long I was adding hundreds of new signups per month, and my list started growing like a snowball rolling down a hill.

After all that tweeting and blogging, I finally took a moment to realize I had a problem.

“So… What Exactly Am I Supposed to DO With All Of These Email Subscribers?”

It all seemed seemed pretty simple at the start—I just did what I saw everyone else doing, writing blog posts and sharing them with my list.

Then every once in a while I’d share an update about the product I was selling.

It’s really kindergarten stuff.

4 + 5 = 9 doesn’t get you into Harvard, though, and pretty quickly I caught on that this simplistic approach doesn’t do much more than keep your list idling on standby…

Certainly it wasn’t enough to get my email subscribers beating down the door to buy from me.

I still remember the sting of sending out emails that I’d sweated and labored over—and getting ZERO sales.

(Rejection really sucks, especially when you don’t know WHY you’re getting rejected…)

As the years passed, I found myself becoming more independent. “wrapped around the axel” This is more.

And because I didn’t have a clear plan, I’d find any excuse NOT to email my subscribers.

Every time I’d sit down to write an email, I’d find myself screwing around with the theme on my blog, or meandering aimlessly around Google Analytics, or checking my (lackluster) sales stats over and over…

It is possible to do anything that doesn’t involve words.

It’s not hard to see why I fell into this pattern…

For starters, there’s the fact that just hitting SEND and blasting a message out to hundreds of strangers takes more than a little audacity, and even courage.

The doubts are everywhere

What if I have a boring email?

What if my subscribers HATE what I’ve written?

And then there’s the additional, er, discomfort that comes with “selling.”

Let’s be honest:

If you’re even halfway normal, you probably don’t relish the though of shilling your products like a carnival barker.

And you can start to feel like you’re just emailing your list just to squeeze a quick buck out of your subscribers.

How… selfish of you.

And your subscribers aren’t dumb. They’ll see your naked self interest for what it is…

And they’ll lump you in with all those other sleazy spammers peddling cheap pills to fix your “manhood”…

It doesn’t matter that you’re the farthest thing from a spammer.

You put a lot of work into your product, and it solves a REAL problem and really makes your customer’s lives better…

Still you’re just CONVINCED everyone will unsubscribe or worse—you’ll get flooded with spam complaints…

Then your email software will ban your account, and your business will be ruined, RUINED…

That’s what my brain was telling me, anyway, and—

My Steady Diet
Email Marketing “Tricks”
Just Made Things Worse…

While all this was happening, I was also digging through a never ending supply of never ending supplies.-ending backlog of email marketing blog posts and podcasts…

One thing I did find was:

Knowledge is not always power

I was more confused and paralyzed the more I learned.

I wasn’t sure what was the best “format” To use for my email.

Or what to include.

Or, what to leave out.

Or how and when I was supposed pitch my products.

When I’d sit down to write my brain was a logjam of conflicting advice, opinions and tactics, and I’d just freeze up.

Here’s what I eventually realized:

I had no idea what all the copywriting and marketing tricks I was trying to get into my head.

These core principles can be used to create engaging emails.

The more I focused on those ideas and ways of thinking…

And developed the habit of practicing them regularly…

It was much easier to come up with something than it was to write it.

In fact, I noticed ideas for emails everywhere that I looked.

I’d be minding my own business and suddenly an email idea would pop into my head—a story or an educational tidbit that I knew my audience would love.

And I’d find myself itching to get to my keyboard to share this idea with my subscribers.

Sitting down to pound out an email felt less and less like WRITING…

More and more, it’s TRANSCRIBING.

It’s no longer a worry of mine to think of what to say or run out ideas.

I have many more ideas than I could ever use.

The best part about this is you can cherry pick the very best ideas—the email you feel like writing today, about a topic you KNOW your subscribers are dying to hear more about, that will kick them into high gear…

You’ll approach your writing with the unshakable confidence that comes only from CLARITY…

You’ll “get out of your head”—and out of your own way, to write the kind of emails you know you’re capable of…

You want to be the kind of subscriber you WANT to get from you. And that is exactly what the next four weeks are all about.

Introducing:
The Email Copywriting Workshop

How to Write Entertaining, Educational Emails That Your Subscribers Love…

Increase your sales without spamming your list

The Email Copywriting Workshop It is a very intense, 4-Week training focused on teaching you how to create entertaining and educational stories.-Emails that are customized to your audience, your business, and YOUR voice.

I’m designing this workshop to address the questions and concerns that I hear most often, like:

– Where do I get ideas for my emails?

– What do I say in my emails to keep my subscribers engaged—Keep them open and reading my emails

– How do I include a pitch in my emails without sounding sleazy or spammy?

– How do I come up with stories to use?

– When is it appropriate to talk about myself in my emails—and how can I do that without coming across as self-Are you obnoxious and centered?

– How can I write emails that sound authentic?

This will *not* be an “information dump.”

While there are LOTS of great books and courses out there about email copywriting approaches and email marketing tactics, I learned the hard way that more information actually got in the way and made it harder for me to write good emails.

This workshop’s focus is The process can be simplified so you can Get immediate help You can actually begin to write better emails Increase your sales.

And since this is a workshop format, it’ll be very hands-Practical and on the money.

I’m going To step you through the easy-to-use, 3-I use part formula for 80-You will then learn how to use the same formula for emails to your audience.

You can do exercises to help you improve your communication skills. “sixth sense” Great email ideas. You’ll get daily practice in finding ideas and shaping them into emails that effectively pitch your product or service.

Each of the 4 weeks-long modules begins with a video lesson that covers the core ideas and concepts you’ll be applying.

You’ll have a daily action step, which should take 15-30 minutes most days. (I have some ideas about how to keep this fun so your motivation stays high—more on this after class starts.)

And once a week I’ll do a bonus session where I walk through student submissions and highlight what works, as well as areas for improvement.

Throughout the workshop, you’ll have unlimited access to me via email to get your questions answered.

And you’ll get support, feedback and encouragement from me and your fellow students in a private forum.

(When I’ve taken classes like this in the past, I often found that I learned nearly as much from observing other students as I did from the facilitators. You’ll see what your fellow students are doing in their businesses, as well as the guidance they’re getting from me and other students.)

Enjoy a Bonus: Personalize your experience with Just-For-Get Guidance for Your Email Copy and Sales Funnel (Value $500)

As a student in this workshop, you’ll also get a “copy review certificate” This entitles to you to a personal video walkthrough, and by me any marketing copy that you wish.

In this session, I’ll fire up my screen capture software and step through your emails and sales copy to show you what’s working—and what you can tweak to improve your optins, engagement and sales.

These sessions typically cost $500, and usually last for 30 minutes.-60 minutes long.

“Sounds Great… So How Much Is This Going to Cost?”

Now let’s talk about the tuition.

I’m envisioning this workshop as the first step toward a larger training about creating high-To be launched in the future, email conversion courses

This course fee will probably be between $1,000 and $2,000.

However, before I launch the course fully, I want to refine it by working with a small number of students. “pilot” Version of the course

This workshop can be offered at a reduced rate. $497 or 3 payments of $197In return for constructive and honest feedback, you will be offered the following:

As a student in this pilot workshop, you’ll enjoy more access to me and more direct feedback than I’ll be able to offer in the larger course.

(Also, I should mention that I’ll automatically upgrade you to the complete course if and when I launch it.)

This is a pilot.

The enrollment process is strictly limited
At 21 Students

This workshop is designed to ensure that you get the individual attention and time you need to improve your email.-writing skills—and grow your business.

To make sure I can give you the attention your business deserves, I’ve decided to keep the class size small.

So I’ll be shutting down enrollment as soon as the 21 seats are filled.