What You’ll Discover in Laura Belgray Story Hero
Laura Belgray – Story Hero
You have hit “send” Send an email to your mailing list
It arrives in your inbox. The subscriber opens it immediately, knowing that there will be a great story inside. You are their favorite.
They’re in the middle a Zoom group meeting. They *should* save your email for later, but it’s too good. They skim it, looking at the laptop cam occasionally and nodding their heads to show engagement. They snort inadvertently-Make a joke of yourself and pretend that the meeting is about a cat who did something funny.
You will find an offer at the bottom of the email.
They could not resist clicking on the link. They are with you. They are feeling you. They want what you have.
They were successful “buy” and check out—while giving a well-Fake thumbs-Zoom calls can be as bad as someone’s BS “shifting the paradigm.”
They give their attention to the meeting while you receive their payment through Stripe.
They don’t just have to open your email, but all of them. As your subscribers open and consume your emails, the payments keep rolling in.
For telling a story, you just got paid.
It’s the essence of great email stories. They can get you paid.
Even if you don’t have an offer for your story, you are still getting paid.
Here’s why.
Your stories will be more memorable if you are able to communicate them clearly (especially via email).
– Help people to remember you.
Make sure that your information sticks.
Keep your top of mind.
– Develop the know, like, trust factor that motivates people to purchase…if not immediately, then when they are ready.
This is shorthand for great stories that make people obsess with you. They make you a superstar. Potentially, you could become a millionaire.
Are you in?
devour
This is the 2nd.-You’ll receive an hour of video training.
The Art of the Start: How to get into a story and keep our attention from the start-Go
The seamless segue: How to move from your story to the sale without feeling like you are awkwardly jamming together
Concrete details are the magic ingredient that transforms words into images. What should I pack? This will also be covered.
Rhythm changes. (See what you did there?)
“How do I use dialogue and spoken lines?” ME: I have you covered.
Humor or what words are added to the yuk-yuks?
Length. How long is too much?
The difference between a “who cares” Anecdote and real stories
How to make a story “email appropriate”
When it’s sent to an email, who should the story be about? The writer or you? The reader? Roger, your purebred cockapoo
Video, text, audio, puppet show…
Use it in the way that you are most comfortable learning!
You’ll get:
• The 2-hour recorded video training, including q&a portion at the end
• All 112 presentation slides, containing links to the full versions of all the example emails
• The full presentation transcript
• The audio-Only version available so that you can listen on the go
• Future bonus resources. You get an upgraded version if I increase it (alongside the price).
*Puppet show not actually offered.
However, you can reenact the whole thing with tube socks.
Be a Story Hero!
Write stories that inspire people to share their thoughts. “If you sold stale toast, I’d buy it.”
(People actually say that.
Get your instant download Laura Belgray – Story Hero
Super-snoozy emails begone!
I was able to pull rabbits from the storytelling hat. Laura’s Belgray’s Story Hero course. It gave me confidence in moving forward with my own writing and now I can also help my clients with theirs – woop!
Laura’s know-This class includes information, encouragement, humor, and how to make it fun. The class also includes discussion on segways, yuk-yuks and ballsacks for additional VFM.
Jillian Pocock is the Virtual Assistant at The Resourceful Badger
Marietta-Crawford-1
Everything Laura Writing is easier when I am taught and inspired.
Everything Laura teaches and creates gets me writing better with ideas that inspire my best work—whether it’s copy for my site, course sales pages, or an article for Business Insider. I look through everything I have to inspire me when I write. Laura (seriously!). She is a copy genius!
Marietta Gentles Crawford is a writer and personal brand strategist.
Brenna McGowan
I am grateful for your help in crafting stories that sell.
Let me tell a …. story. I will buy anything. Laura So, sells as soon as possible Story Hero It became available, so I grabbed it.
And Story Hero This copy is not disappointing. I am an email copywriter and understand the importance story in your copy. LauraStory training by’s has given my a new set of story tips which I’ve already begun to implement.
Laura This has shaped me as a writer, and helped me to snag. “You so get me!” And “I love your stories!!!” Comment and reply. Thank you for Laura Thanks for teaching me how I can make fun stories to help people sell their stuff.
– Brenna McGowan, Email Copywriter
Vicky Fraser
I sold a £1,000 a month coaching programme with a little help from my newly minted storytelling skills.
I am a writer by profession …., and I can’t wait for my next project to start. Laura’s Story Hero. It was something I had been waiting for for many months.
I was not disappointed.
It was amazing.
Let’s not forget the fact that Laura It’s funny, friendly, and makes you feel like you are hanging out with a friend (totally going to look at you up IN A NON).-CREEPY WAY when I’m allowed to visit other countries again).
Let’s not forget that her writing makes me tingle.
Jump straight to the fact this writer (me), who has been writing for decades, and who is a perpetual student got SO BLOODY MUCH out of EVERY SINGLE SECOND.
The course provided a whole new perspective on descriptive writing.
LauraHis background in TV writing is a strong point-I was impressed by their writing skills, which I have not seen in other teachers.
You will find the same with her lessons on dialogue (super helpful), laughter (she is hilarious and can teach funny too), and rhythm variations.
I applied quite a few things right away and had more engagement on Instagram than usual. However, that’s vanity.
Here’s the real metric. I launched my new service within a week of completing the training. It was a soft launch to a small clientele. It was a soft launch with only 11 people. Then I sold a £1,000 a month coaching programme with a little help from my newly minted storytelling skills.
Many thanks! Laura. A training course that is both fun and profitable is what I love!
Vicky Fraser, Author and Publisher
Olu Burrell
My highest priority is attracting people to sign up-tier coaching—all because of the stories in my emails!
Story Hero It is an amazing product, and the lessons are immediately applicable. It helps you connect with your audience by bringing the real you to the table.
People are asking me to sign up for my highest-ranking tips because of the practicality.-tier coaching package, right after I raised the price—all because they’re loving the stories I tell in my emails!
The best part is that the training is fun and I am able to take new notes each time I go through it. Anybody who wants to tell stories and sells, engages, entertains, informs, or entertains people should take out their wallet. Is that even possible? Buy Story Hero pronto!
Olu Burrell is a Coach, Consultant and Copywriter
Deepshikha Sairam
My open rates increased by 10%
Since the training I received and the changes that were made, my open rates for clicks and click rates have improved.-Rates for through have risen by 10% 23 to 33-35%, and I am getting more replies from my subscriber. Everything Laura Sharing is magic
Deepshikha Sairam is a Biz Mentor and Lead Gen Expert.
Michael Campos
All the courses have been taken. This training is exceptional!
I have taken many email marketing courses and am a member of many copywriting masterminds. I also took storytelling and fiction writing workshops. This training stood out from all others and I was able to immediately apply it to my own business.
– Michael Campos, e-Commerce Email Copywriter
_Chris Orzechowski
Every time I buy one. LauraI make more money by taking’s courses.
Laura Belgray She is one of the most skilled email writers on the planet. Because she knows how to tell compelling stories, I believe that is why she is so popular. “small moment” Your story is better than anyone. Her emails are addictive – she is one of few people who will make me stop and just read them when they arrive in my inbox. I’m an email copywriter and wanted to find out how her stories are so addicting. StoryHero is why I chose it.
It’s not difficult to send a quality email. It’s another thing to make your readers feel like they’re on a journey with you.
Marketing stories can turn into sales. With my own list, I know this well. This is what I know: Developing a storytelling muscle will lead to mountains of hard cash.
Every time I buy one. LauraI’m more successful because of’s courses. StoryHero was easy to use. StoryHero is the perfect tool for anyone who uses email to manage their business.
– Chris Orzechowski, Email Marketing Expert
Mackenzie Holznecht
This “non-writer” Feeling like a pro…
Story Hero It is for me and all of my co-workers-proclaimed non-Writers who need to quickly track their email or social media.).
Although I am a coach for health, I am not a writer. LauraI feel like a pro …. thanks to her tips on storytelling. And that’s not just my opinion. I received more responses after using her tips, such as detailing brands and trusting that the reader will understand the context of my story. I also appreciated her suggestion to make sure that the draft contains all the details to satisfy my type.-It’s amazing how a brain can be used to grab digital pruning shears, and then go crazy.
– Mackenzie Holznecht, Running With Bacon
Tell stories that grab your attention and get your emails opened.
And your offers snapped up
From zero to four replies on my list to receiving an unexpected three or four emails, it was all in one day!
I’ve always enjoyed writing but when it comes to doing it for my business I struggled with keeping to my own voice. Laura’s “Story Hero” Training got rid of fear for good!
I immediately saw traction when I used some of her methods for my emails and social posts.
I received zero responses from my (teeny) email lists, but suddenly got three to four emails…and people sending me messages like “it feels like you read my mind” Or “this hit me like a slap in the face” (That was a great course )… I would recommend this course to anyone who wants to bring a little more of themselves into their business. This isn’t your basic writing lesson. No grammar drills, no “correct” There are some incredible and informal training methods that can be used. LauraAccept your own style and make it yours.
Whether you’re looking for more sales, more clients, more engagement or something else – this is well worth it!
Tessa Hull Success Coach No Right Way Ltd
Randi Seiff
This was one of my favorite writing coachings!
….this coaching was by far the best I have ever received in regards to writing.
There are so many tips and takeaways I can share that it becomes a daily routine.
I made a lot of notes to be able (hopefully) to quickly input these techniques as I write.
I loved the’startin media res’, the ‘humoruse an unexpected word instead of the norm + ending on the funniest words’, the ‘list of where to find stories’ (prompts), and so on ……
It’s amazing that you provided real emails for each technique. It was very helpful in getting the point across.
Randi Seiff is a Design and Product Development Expert
Daisy Salvacion-Shields
These are the key takeaways I used to write a follow-up email for a film festival submission I just submitted. I received amazing feedback almost instantly.
As a creativeprenuer who communicates primarily through photos and films, I honestly didn’t even know what a copywriter was. Laura Copywriting has been a life-long learning experience.-Negotiable if I’m looking to grow my business, and all the possibilities it has, even if it becomes vulnerable. And how it’s not always grammatically correct, which, truthfully, sold me.
StoryHero was incredibly insightful, challenging in a great way, and so much of a lot of fun!
These are the key takeaways I used to write a follow up email for a film festival submission I had recently made. I received amazing feedback almost immediately. Most importantly, I made a personal connection, which I’m learning is the he(art) of Copywriting.
We are grateful Laura Thank you for all of your wisdoms.
– Daisy Salvacion-Shields, Creative Director/Founder of Alchemist: Portraits & Productions
Mike Pacchione
Yes, you should buy. Story Hero.
Let me tell you straight: I am good at telling stories. It’s my profession. It’s what I teach other people to do…and it’s not exactly inexpensive to hire me.
But.
I found myself pausing to make notes and saying “man, Laura worded that perfectly” She left her office feeling inspired and energized by all her ideas.
Yes, you should buy. Story Hero.
– Mike Pacchione, Speaking Coach
Cindy Headshot 1 (1)
Story Hero This is EPIC!
I got six replies right away to my email the next morning—and my average before was 1-3. I had already sent the email but I went back to the site and used several tools. Story HeroAnd BOOM!
Just to make sure I keep these awesome reminders top of mind, I have to just watch the recording whenever I write an email.-This is-mind.
Cindy Childress PhD, The Expert’s Ghostwriter
Tynisha Thompson
I have seen it twice and every time I return to my weekly email, I find a new way of telling a story.
All I need is LauraI love’s programs, and her method of breaking down personalities.-StoryHero is a driven copywriter, which includes everything she teaches in The Copy Cure. It’s much more than learning a few tips to boost your writing. It’s all about how LauraHow her brain works when she writes copy. It’s a great video. I have watched it twice, and each time I learn a new way of telling a story. I am only 50 subscribers to my weekly email. The best part is that I get responses. I am on my way to building trust in my community and it is through LauraHere is some advice from’s on how to use storytelling within my emails.
Tynisha Thompson is a Copywriting Coach and Productivity Strategist.
_Stacie Lampkin
Story Hero This will increase your creativity and confidence!
You may already be a fan Laura I have signed-Register for her freebies and other offers. You may be asking yourself, “What else can I learn?” Story HeroWhat do you know that I don’t already know? There are many tips and tricks to help you write a story. This is not about stories that you were required to write at school. My point is to make your stories meaningful connections with your clients. What I loved the most Story Hero The best part was that the training covered everything you need to know. LauraYou feel confident writing because of’s presentation style. Do not be afraid if you are a scientist writer like me. Story Hero This will increase your creativity and confidence!
– Stacie Lampkin, Health Educator
Lisa Natoli
It made me feel more ME. (40-Open rate of 60%
Thank you Laura BelgrayYour support in writing and storytelling-Telling department, I have a forty-60% open rate for my emails and other like LauraPeople send me tons of messages telling me that they cannot wait to get the next message. My analytics show that the majority of people open my emails at least 3 times per week.-7 times (some people open the messages 20).-30 times!) I LOVE especially the word “love” Story Hero. It’s genius. It’s funny. It’s practical and actually changed my writing style. It made me feel more authentic. It gave me the ability to write as if I were talking. It is a joy to have. Laura Fucking Belgray As my online writing mentor. Her messages are always funny and make me feel like a friend. Laura Teachers in Story-Hero How to make people feel Christmas morning every time they open an email from your company.
– Lisa Natoli, Founder of The Healing Cure & Creator of The 40-Day Program for Transformation
Katy Prince
I am fresh out of excuses now for why I can’t write to my list.
I took Story Hero With Laura Belgray It was a game-changer. I am fresh out of excuses now for why I can’t write to my list. Do you find this familiar?
Before I took Story HeroIt was clear that I needed to write to my list more often than I was. Now it wasn’t that I wasn’t willing, it’s that I would get stuck in this loop of indecision of, is this good enough? Do you think this is relevant? Shouldn’t I be at least making some kind of pitch or ask or call to action in this email?
That’s what I loved about taking photographs Story Hero The fact that so many points could be taken into action was what I particularly loved. Particularly, I loved Laura’s tips around how to transition from telling an interesting story about your day to getting back on track, back to business as it were. These tips on transitioning were well worth the investment.
The best thing about the program is that she will provide you with endless story prompts at the end so you never run out of ideas.
– Katy Prince and Squirm-Get a free sales coach
091919-becky_karush013-zps
You can use tools to get people to buy your stuff!
Talking Shrimp products/goodies can be likened to jet fuel in the writing jetpack. The tools and insights will help you go further, faster. People respond, people click-thru, people buy your stuff. Jetpack ON
Becky Karush is a writer, podcaster, and Gateles Writing Instructor
OLYMPUS DIGITAL CAMERA
The best!
This is the best training that I’ve ever had.
Irina Leoni, Personal Branding Expert and Photographer
Get your instant download Laura Belgray – Story Hero
FAQ
What if I already have The Copy Cure? What’s the difference between this and what’s already in it?
You bet. You bet.
lb_bowl
What if my Inbox is already full? Hero? Do I also need it?
It’s a yes! Story Hero Inbox is the spinoff. Hero. Or, a second. This is a huge closeup of the storytelling aspect of email writing. It also offers a new style of learning. Your Inbox Hero Everything is on the page. Story Hero You can watch the video training or, if your preference, listen to it. You can also read the transcript with the slides.
Learn from someone who has had their emails featured, read aloud and loved on by others, dissected almost obsceniously, on podcasts and in expert’s emails.-ticket masterclasses—and who knows where else?
lb_eat
Who am I anyway?
I’m Laura BelgrayAward-Talking Shrimp is co-founded by a winning copywriter, founder of Talking Shrimp.-Creator of The Copy Cure and unapologetic lazy man. I love to be called “Laura F*cking Belgray.” That’s the fame status you achieve telling great stories: {first name} f*cking {last name}.
Through live events such as Copy Chief Live, Traffic and Conversion and Unfair Advantage Live, and online conferences such as Teachable’s and Marketing Profs’, I have taught email writing to thousands.
Before I moved to online copywriting, I spent many years writing promos for major TV clients such as Nickelodeon and Nick at Nite. Bravo, Bravo, Fandango.
This is your dream job.
However, my true dream was to make a living by writing my own stories.
I wanted to write emails. Recently, when I discovered I essentially *could* do that, I retired from client work and went whole-Whole shrimp or hog? on emails.
You think you need a large list of subscribers or a high price to get it? From a 6k member list, I was able to make six figures in one affiliate promotion. I was number one in sales, compared to affiliates with 100k lists. Because I persevered and told stories in every email.
Inbox: My first launch HeroA true “lazy launch,” It brought in less than $200k. It was a $299 product. This is how great it feels to write great emails and tell great stories.
It’s possible! I can show you how.
Belgray,
Every email I receive is a pleasure. I recommend you CONSTANTLY as a role model in how to sell without any feeling that they are being sold to.
– Marsha Shandur, Yes Yes Marsha
Laura,
Another masterpiece…You are quickly becoming my favorite email copywriter.
-Kevin Rogers, Copy Chief
Thank you. Laura —
Thanks for inviting me to play with words, and finally having fun. Your warmth, humor, and stories enabled me to speak out and slowly I am finding my voice.
– Kristen Luppenlatz
Laura,
Your stories, writing style and wicked humor are great! But my favorite thing about you is how you tie everything together and highlight the best parts of your work.
-Tracie Michaud, Tea Sommelier
Laura This is a unique and fresh voice in the marketing world.
– John Carlton, Copywriting Legend
I don’t have knots in my stomach anymore when I start an email.
Over a decade, I had no idea how to express myself creatively in writing. Up until recently, my entire college and work experience were in technical fields.
And what I didn’t realize until it was too late, was that the technical writing I learnt for work had sucked the soul out of my personal writing as well.
I love stories. They are my favorite thing to hear, read, watch, and live. Heck, I’d eat them for breakfast if I could. But I’d forgotten how to share them. I was only slightly hurt by the pandemic because messages and email are the fastest ways to stay in touch with friends and loved ones. My emails were a complete snoozefest. Not my friends’ messages.
It’s obvious that I’m not a professional copywriter. But as a recovering technical writer, I don’t want any of my writing to be a chore to read anymore.
Story Hero This is what I am doing. Laura’s step-By-step breakdowns of how to use story in an email from the start to the end helped me understand that it doesn’t always have to be a grand novel to be interesting.
The examples at each step helped me to absorb the lessons and show how I can begin practicing them in my writing. The best part is – I don’t have knots in my stomach anymore when I start an email. This alone is worth the admission price.
I’d recommend Story Hero Anywhere “non-copywriter” Anyone who wishes to make writing more enjoyable and get their points across more clearly. This is not to mention Laura’s training is straight up fun to watch.
– Clarissa White
Danbee-Shin
I LOVED Story Hero.
I loved the seamless segue. I’m leaning into telling stories for the sake of telling stories, but nothing beats the sense of smugness that comes from delivering a truly smooth transition — smooth like Segways on an F1 race track (not on Roman cobblestones).
Danbee Shin, website designer for health coaches
Story Hero Cracked me open, and the ideas and words began to flow!
Laura provides the structure that busts writer’s block. After months of this epidemic, Story Hero It was like being on vacation in South France. I had a new outlook on life, I couldn’t wait to write, and was excited to tell my stories!
Laura opens you up, makes you realize it’s doable, and never imposes her style on you. You will be able to believe that people love your style!!
She also shows you how simple it is to layer in the sales. You could not ask for anything more.
Kelly Shannon
Each section is easy to follow, actionable immediately, and universally applicable.
To my surprise, everything was extremely useful. It was well-organized so that each section could be immediately applied and was also applicable to writing (not just email writing). I appreciated the use of excerpts from Roxane gay and Samantha Irby. It somehow validates my love for their writing.
I wish I knew about you sooner on my entrepreneurial journey. However, I do feel like I’m now part of the elite club. “in the Talking Shrimp know.”
– Riya
Rebecca Thorne Branding
Your guidance gave me the guidelines for creating compelling stories that are eye-catching and enticing that people want to read.
The love of the Story Hero workshop!
No one wants to be lectured. A story is a great way for people to feel real and can be understood. However, storytelling can be an art form. How do we tell stories in a way that’s not boring and doesn’t go on forever?
This workshop will show you how to tell stories that others will be inspired to read. Story Hero This breaks it down to all the parts that make up an amazing story. You gave me the guidelines for creating a compelling and eye-catching story. My message is important, and it is worth learning how to tell it in a story. I enjoyed the focus exercise in which I concentrated on a particular room in my house. This exercise brought back many memories that I can use in my future messaging. I started to make a list with stories I can use in future. These stories are fleshed out further by this exercise. We are grateful! Super helpful.
A bonus? It was fun. It was fun to hear the crazy in the middle of the room. Makes me feel normal.
Rebecca Thorne is the founder of The Art of Expansion
Danielle Brooker
Story Hero It inspired me to charge for the masterclass that I had previously offered free of charge. It was fun and easy to send sales emails.
All I needed was the title for the workshop “Story Hero” To find out where I was.
After feeling repetitive or bored with my stories in the past, I was able to start thinking of stories that I could tell right away. I was so inspired, I even pulled out an old Word doc with my inspiration. “one day I’ll write a book” It was full of ideas and you started tapping away again.
A former economist, I still need practicality. Tools, systems, and the like. “why am I doing this” To get me to take consistent action. All of this and more was in my book. Story Hero.
I loved it Laura’s concrete examples about concrete examples. (It’s an in joke). There were ways to write I’d just never thought about before, like giving your writing rhythm or inserting more dialogue and I immediately tried all of them in my newsletter.
When I’m writing an email, I can easily access my notes. Story Hero Try something new. It’s a relief when I don’t know what to write or where to begin.(I created an email last Wednesday with “I don’t know where to start” Because of something Laura In Story Hero It was one of my favorite stories!).
Since Story Hero, I also ran a masterclass that I would previously have offered for free – this time I charged for it, sent out sales emails that felt easy and fun (full of stories) – and had the most interest (and sales!) I’ve ever had for this type of offer.
Everyone who runs a business should be able to tell stories. Just float your eyes over your last handful of emails in your promotions tab – which ones are you reading? I’m starting to wish story-telling was my first stop when I started my business. If you’re reading this, you need Story Hero.
– Danielle Brooker, Joy Coach, Life Coaching, Meta Dynamics™ Practitioner
Be a Story Hero!
Write stories that grab your attention and get you offers taken up.
This shizz works!
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