What You’ll Discover in Machine, Platform, Crowd Harnessing Our Digital Future
Machine, Platform, Crowd: Harnessing Our Digital Future
From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.
These are strange times. Machines can play the strategy game Go better then any human; startups like Apple and Google decimate industry stalwarts like Nokia; ideas from the crowd often prove to be more innovative than those generated by corporate research labs.
MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance favors the second of the two elements in all three cases. This has huge implications for how we manage our businesses and live our lives.
In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. Machine, Platform and Crowdis essential reading for startups and established companies alike.
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About the Author
Erik Brynjolfsson directs the MIT Center for Digital Business is one of the most prominent economists in economics, information systems, and business.
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