What You’ll Discover in MECLABS | Flint McGlaughlin The Marketer as Philosopher Bundle
Pre–release, numbered copy of the book, signed by the author, PLUS 40 Slides of Key Quotes and Supporting Case Studies & FREE access to the Marketer As Philosopher Lecture
MECLABS | Flint McGlaughlin – The Marketer as Philosopher Bundle
“Asking ‘how’ leads to information; asking ‘why’ leads to wisdom.” This is Dr. Flint McGlaughlin’s book, The Marketer as Philosopher.
After Twenty-Five years Asking “why” To answer one question and test his hypotheses by using the internet as Living laboratory McGlaughlin A collection of his discoveries has been published by the author. These 40 short reflections are presented in layers that suggest a new framework for messaging.
Many business leaders spend so many hours asking the right questions. “how to” They often forget to ask questions “why so” questions. The The purpose The Marketer as Philosopher Encourage reflection. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.
The Book is composed of:
- 40 reflections broken into 3 primary sections
- Each section’s title represents one of the 3 propositions which ground the whole theory
- Each section contains 12 reflections
- 8 reflections reflect upon the core proposition
- These 4 reflections focus on the most critical dangers a marketer must take into consideration
- Each section has a sketch series that connects to and grows from the principle idea.
- To ensure visual coherence, each section ends with a master sketch.
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