MECLABS, Flint McGlaughlin – Value Proposition Development

Your best strategy to increase sales is to convert more prospects that you already have. Businesses don’t usually dominate market segments simply because they offer superior products and services. Learn how to communicate clearly a compelling value proposition At the right time, to the correct customer segments

You’ll be able to immediately use the proven techniques learned during this course, which includes:

1. 1How to identify and communicate a value proposition, along with its three derivatives
2. 2How to adjust the elements of force for maximum impact and effectiveness on prospects
3. 3How to integrate your value proposition into your marketing collateral for consistency and congruency

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Our team did extensive research on value communication theories. Some of the articles were more than 100 years old. In addition to reviewing more than 1,100 academic articles regarding competitive advantage, differentiation, unique selling points, and value proposition, we’ve analyzed claims and theories from some of the best minds ever on the subject, including:

    Michael Lanning
    Rosser Reeves
    David Ogilvy
    Claude C. Hopkins
    Walter Scott
    Daniel Starch
    Michael Porter
    Philip Kotler

Books

In addition, we held an academic roundtable discussion on the topic of value proposition with leading universities around the globe to discuss how and why people make decisions.  We formulated several hypotheses about the effects of value propositions on conversion rates. This allowed us to identify the motivations that lead people to say “Yes!” “yes”.

These universities were present:

    University of Oxford
    University of Cambridge
    Villanova University
    University of Florida

Find out more about this: http://archive.li/GBe1I

Here’s what you’ll get in Value Proposition Development