Michael Fortin – Copy Doctor Sales Letter Critiques

You get inside take a look at how a prime copywriter thinks as he works with actual copy from actual purchasers, together with shortcut secrets and techniques to shortly maximize the revenue-pulling energy of any gross sales or advertising and marketing piece you create.

You recover from 60 hours of multimedia-based mostly coaching, the place you get to look at a prime copywriter in motion as he makes use of the identical secrets and techniques to rework lifeless gross sales items into moneymaking powerhouses earlier than your very eyes.

1. Video Vault (Over 60 Hours)

   Watch Michel dissect actual copy from actual purchasers, and uncover how he turns them into magnetic advertising and marketing items earlier than your eyes, or what modifications he prescribes to transform boring, lifeless copy into excessive-changing gross sales items.

2. Unique Articles

   You additionally get unique articles, ideas, and updates to assist speed up your copywriting and your gross sales potential into overdrive — together with a few of Michel’s break up-take a look at outcomes from his assessments or these of his purchasers.

3. Closed-Door Interviews (Over 14 Hours)

   Hearken to over 14 hours of recorded interviews with different grasp copywriters, like Brian Keith Voiles, John Reese, Craig Perrine, Gary Halbert, Yanik Silver, David Garfinkel, and others, together with profitable entrepreneurs.

4. A number of Particular Reviews

   You get entry to written visitor critiques in addition to unique particular reviews from different grasp copywriters. Authors embody Bob Serling, Joe Vitale, Dan Janal, Yanik Silver, Alex Mandossian, Peter Stone, David Garfinkel, and extra — a lot of which aren’t accessible anyplace else.

5. The Copy Doctor’s Drugs Bag

   You acquire entry to 47 instruments, varieties, checklists, and templates to information you in writing or enhancing your copy — from researching your market and structuring your provide, to dealing with objections and monitoring its efficiency. Right here’s only a partial record of what the drugs bag incorporates…

   • 33 instruments and on-line assets Michel or his purchasers use.
   • 5 in-depth questionnaires Michel makes use of for researching copy, structuring gross sales copy, and crafting affords, together with his proprietary formulation.
   • 7 templates and checklists (e.g., profit prioritization, break up-take a look at tracker, objection dealing with, USP creation, components of proof, and many others).
   • 12 pre-designed salesletter templates you possibly can “plug and go,” together with layouts, scripts, fonts, and colours designed for reinforcing response.
   • 7,500 graphic grabbers you possibly can copy and paste into your copy to spice up consideration, readership, and response, that are 100% royalty-free.
   • 4,700 photos, with inventory pictures and profit-pushed footage to supply eye gravity and enhance your copy’s attraction issue, additionally all royalty-free.
   • 700 scripts you possibly can add to any webpage so as to add interactivity, personalization, validating type submissions, and extra — all royalty-free, too.

6. Digital 280-Web page Ebook

   Over 5 years in the past, Michel wrote “Power Positioning,” a e book on positioning and advertising and marketing methods on the Web utilizing “hooks,” strategic alliances, and duplicate. This e book is presently being offered by itself web site for $47, however you get a downloadable digital copy of the e book free of charge.

7. 12,000+ Graphics Vault

   You get 12,000+ royalty-free scripts, photos, graphics, and extra you possibly can add to your copy to spice up its pull-energy. For instance, you get arrows, bullets, buttons, pictures, graphics, clipart, countdown scripts, banner rotators, pop-up home windows, type processors, and tons extra.