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What You’ll Uncover in Michael Katz – Creating Email Newsletters For Professional Service Firms

Michael Katz – Creating Email Newsletters For Professional Service Firms

Simply getting began as a author?

This “Quiet Niche” Pays a Constant, Predictable Revenue…

Module 1: Uncover the E-publication Motion Plan™

In Module 1, you’ll uncover Michael’s proprietary system for planning and writing efficient e-newsletters. (It’s SO highly effective, he’s even trademarked it!).

His E-publication Motion Plan™ is a single doc that organizes all of the items of every consumer’s e-publication into one place. Use this to maintain monitor of the small print, streamline your course of, and produce e-newsletters shortly.

Utilizing this technique, you’ll have the ability to produce an e-publication in a few day. (Bear in mind the going fee for that? As a lot as $800-$2,000 every.)

You’ll additionally discover out:

• Six causes skilled service suppliers are keen to start out an e-publication now — and why they’ll gladly rent you to jot down it. (Use these advantages to easily and confidently shut offers with potential shoppers.)
• The right way to measure your e-publication’s success. Use this data to show your e-publication is bringing in enterprise to your consumer. Then, flip that into referrals and repeat enterprise. (Michael will let you know how.)
• Three BIG ideas — or “secrets” — to an efficient e-publication. Michael calls them “secrets” as a result of they’re utterly ignored by 95% of the folks and firms producing e-newsletters right now. Use them and also you’ll instantly shoot forward of different writers.

There’s much more lined on this module: find out how to deal with shoppers who suppose social media is killing e mail (it’s not!)… what to be careful for as you’re writing your e-publication… find out how to hold your shoppers excited and contributing… and rather more. Lastly, earlier than transferring on, you’ll see some actual-world examples of e-newsletters.

Module 2: Michael’s Precise Course of for Simply (and Shortly) Writing an E-publication

Lots of people can write an e mail and ship it out to an inventory of individuals.

However an e-publication isn’t simply an e mail. To be efficient, it must be one thing folks anticipate, open, learn, and share enthusiastically. Michael has perfected this course of over the previous 19 years… and he’ll go it on to you.

On this module, Michael covers what to jot down about in your e-newsletters beginning along with his “Two Hippo” diagram for structuring every e-publication. You’ll learn how to:

• Write e-newsletters which can be simple to learn whereas strengthening the connection between your consumer and readers. (That is the important thing to protecting readers and responsive… and impressing your consumer along with your e-publication expertise.)
• Reinforce your consumer’s place as an professional within the eyes of the surface world. (Use this to get referrals and repeat work, so that you by no means need to marvel the place your subsequent undertaking is coming from.)
• Create a lifetime’s price of content material (straight out of your consumer’s lips) so that you’ll by no means run out of fabric to your e-publication — or endure from author’s block.

You’ll discover — as you apply Michael’s ideas and recommendations — most of this can really feel like second nature. That’s as a result of, as a author (or an aspiring author), you already know much more than you suppose.

Module 3: How To Write Like an Professional… Proper Away!

E-newsletters are all about connecting along with your reader. That’s why getting the “voice” — your consumer’s voice — to sound genuine is so essential. On this module, Michael will stroll you thru writing an e-publication like knowledgeable. You’ll see find out how to:

• High-quality-tune your consumer’s voice and write in a method that displays what it’s love to do enterprise along with your consumer. That is the important thing to writing an e-publication that will get outcomes (like extra leads and gross sales)… and it’s what makes your consumer wish to work with you repeatedly.
• Decide the perfect mixture of promotional vs. “real” content material for every e-publication. An excessive amount of promotional content material, you’ll flip folks off. Too little, and also you gained’t get anybody to reply or purchase. Michael will present you find out how to get it good.
• Resolve in case you want an editor… Spoiler alert: There isn’t a proper reply… however an editor can prevent time and vitality — if dealt with appropriately. If you happen to do determine to work with an editor, Michael will present you find out how to rent and work successfully with them.

Michael covers much more too: utilizing tales and metaphors so as to add private touches… methods for utilizing hyperlinks to “reuse” your content material… examples of those and an entire lot extra.

Module 4: Making Your E-newsletters Look Unbelievable! (Even when you realize nothing about design)

Together with e-publication content material, your shoppers will want knowledgeable e mail template with all the appropriate placeholders for the content material…

This template can vary from a quite simple textual content e mail all the way in which as much as a really elaborate HTML e-mail. Michael will stroll you thru all of the choices and find out how to determine for every consumer.

Now, don’t fear in case you’re not a designer. You possibly can outsource the design half (and go that price to your consumer) if you wish to… however extra about that in Module 6.

In this module, you’ll discover ways to set-up your e-publication for lengthy-time period success, reply your consumer’s design questions like a professional, and make choices like:

• Which model of e-newsletters (HTML or plain textual content) is finest for my consumer? (Reality is, there are advantages to each choices… Michael will stroll you thru them, so you can also make the appropriate choice for every consumer.)
• What to call your consumer’s e-publication. This may increasingly appear easy sufficient however serving to your shoppers identify their e-publication is a part of creating one thing folks will learn and keep in mind. Michael will present you loads of examples from different standard e-newsletters to be sure you get this half proper.
• Ought to we embrace the whole article within the e-publication or only a abstract and a hyperlink to the web site? Whereas these are two frequent approaches, they every have their professionals and cons. Warning: Do that unsuitable and also you’ll lose lots of readers.

There’s much more on this module too. Like find out how to be sure you and your consumer are on the identical web page earlier than you begin writing — saving you time and vitality and making your consumer happier along with your providers.

Take into account that most of this module is in regards to the set-up course of. So, it solely needs to be executed as soon as (if you first arrange your consumer’s e-publication).

As I mentioned earlier, this set-up is a separate service from writing the month-to-month e-publication… that means you receives a commission extra.

The going fee for organising a consumer’s e-publication is $3,000-$10,000 (relying on elements like the scale of your consumer’s firm and the complexity of their e-publication)…

And, that’s on high of the writing charge which will be as a lot as $800… and even as much as $2,000 per 30 days for writing every situation.

Module 5: Sending the E-publication and Rising the Checklist

While you start to work with a brand new consumer, they could have already got a “list” (a gaggle of people that have given your consumer permission to e mail them). This could be an inventory of family and friends, an inventory of earlier shoppers, an inventory of contacts, and so forth — relying in your consumer’s enterprise and the relationships they’ve constructed.

The larger this record is — that means the extra names and e mail addresses on it — the higher.

That’s why, in Module 5, Michael explains how one can handle the record your consumer offers you… and transcend their expectations so as to add much more names to that record.

You’ll learn how:

• One effectively-positioned article (solely 500-700 phrases) can result in dozens of recent e-publication signal-ups (that means extra revenue to your consumer!).
• Creating a separate data web page — a “landing page” — in your consumer’s web site will increase signal-ups to the e-publication record… and what to incorporate on that web page. (Bonus: This may be provided as an upsell… at $500-$1,500 every!)
• How a lot data your consumer ought to ask for at signal-up. (Trace: Understanding the reply to this query will place you as greater than “just a writer” within the eyes of your consumer.)

There’s extra too: find out how to leverage social media, what to do about SPAM, and figuring out what to place within the “From” area and the topic line if you ship out your e-publication. (Tip: Pay particular consideration right here as a result of your “From” area and topic line imply all of the distinction between a reader deleting your e-publication or opening it.)

Module 6: Getting Paid for Your E-publication Providers

Now that you realize all about writing the e-publication content material and organising the e-publication, you’re able to receives a commission!

On this module, Michael will stroll you thru each element of promoting your e-publication providers. He’ll present you find out how to:

• Develop pricing and packages that shield you from the feast or famine cycle and set you up for predictable, lengthy-time period revenue and success.
• Really feel assured that you realize what you’re doing and land paying initiatives instantly — even in case you’ve had zero shoppers to date.
• Handle your billing and decrease the time you spend on administrative work, so that you’ll have extra time for writing (the revenue-producing a part of your work). Michael even outlines his personal invoices so you’ll be able to duplicate his formulation to your use.
• Get probably the most worth out of EVERY phrase you write for an e-publication. So, not solely are e-publication initiatives shorter and less complicated… however you need to use the content material over once more to get extra publicity to your shoppers. (It’s known as “repurposing” and if you do that appropriately — as Michael will present you — you’ll make much more cash per e-publication.)

There’s quite a bit included on this step-by-step information. Really, no query has been left unanswered.

Whether or not you’re already a working author… otherwise you’ve by no means been paid to jot down something… you’ll be able to comply with Michael’s easy directions to shortly supply e-publication providers to shoppers… to the tune of as a lot as $800… and even as much as as a lot as $2,000 per situation!

Better of all, the whole program is accessible on-line, for fast entry. So, whether or not it’s 2 a.m. or 2 p.m., you will be effectively on the trail to incomes a constant and predictable revenue with e-newsletters, inside just a few clicks.

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