What You’ll Discover in Mike Murphy Brand Building For Small Businesses And Consultants
Mike Murphy – Brand Building For Small Businesses And Consultants
Brand building for small businesses & consultants:
How to create, sustain, and leverage your brand to win clients, revenue, or other results.
You can find this information in the following 4-class training program, you’ll learn to:
You can create a solid brand that is trusted in just 7 steps.
For a fraction of the cost of agencies, you can plan your branding and outsource it.
For effective brand materials and guidelines building, communicate with designers and programmers.
Keep your powerful brand strong to increase sales and clientele.
This course is right for you if…
Own your own small business or consulting firm.
It is important to spice up your brand so that you attract the right clients.
You aren’t thrilled by the quality of your current branding.
To attract the ideal client, you need to make small adjustments.
Clear steps are needed to ensure your branding is consistent across all your marketing materials, including your website and social media channels.
This course is NOT for you if…
It is impossible to spend time reading the material and doing the simple brainstorming exercises.
You are proud of your branding and don’t feel it can be improved.
It is important to not take the time to influence how prospects view your brand.
Fear of being creative is a barrier to your ability to learn valuable mindsets and skills that will help you attract qualified leads.
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Skills you should have…
Creativity and the ability to think outside the box ‘big picture’ Strategies to grow your business
There are 3 options.-Each week, 4 hours to complete the easy-To-Follow assignments.
You are willing to rethink everything you’re currently doing in order to find some quick ‘hacks’ To make your brand connect with your ideal customers.
Good branding will make you more money
Most entrepreneurs don’t spend a lot of time planning out their brand – which makes sense. There’s too much to juggle, from getting new clients to maintaining accounts to hiring and putting out the inevitable daily fires.
But if you put a little bit of time and effort into your brand, you’ll reap the rewards. Your brand is how other people think about you company. Is your company presenting itself in the best possible light. Are you aware of what other people think about your brand?
This course will give you the best and easiest evidence.-You can improve your existing branding or completely redesign your brand.
You can unleash the power of a powerful and well-known brand
Most entrepreneurs are juggling so many things that it’s hard to imagine spending time working on your brand. What’s the ROI? How can you build a brand?
Most of us don’t have experience in brand building, so we can’t answer those questions – which is why we’re bringing in a veteran in the branding space, Mike L. Murphy.
After working with some of the biggest and most recognizable brands in Hollywood (including Lord of the Rings, Iron Man, Harry Potter, Fast & Furious), Mike He has made brand building a science. He is now a consultant and brand strategist who helps small businesses and consultants win more clients.
Do not be embarrassed by your branding.
This course will help you stake your position, define your brand, and then execute through design and other touchpoints. It will show you how to get your team involved and keep your brand integrity at all levels.
To be clear, we’ll teach you how to build a brand that will make you more money.
After just four sessions, you’ll be able to:
To tell a cohesive story, create a brand plan.
You can map out the people you want to attract, and then convert them into buyers.
Plan how you want your brand look and then create instructions for outsourcing so that you can hire designers.
You can stop feeling embarrassed about your branding and start feeling proud of it!
Get your staff all on the same page about what your brand is and what it isn’t.
You can create a ‘Lookbook’ so you can keep your brand’s visual styling consistent wherever it will be seen.
Your course curriculum
Brand Building For Small Businesses And Consultants
Class 1
Branding Foundations
Class 1 will help you build your brand. By the end of this class, you’ll have a solid understanding of what branding is, why you need it and how you can design your brand as economically as possible.
The following topics are covered:
What is a brand?
What are the top branding mistakes that most entrepreneurs make?
What are the 7 ‘building blocks’ A solid brand is.
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Class 2
Visual Branding
In this class, you’ll discover what visual branding is, why you need this to be consistent, and how you can easily outsource most of your visual branding design to professional designers.
The following topics are covered:
What is visual branding?
How to maintain consistency in your visual branding
What is a lookbook is and how you’ll use it.
What your audience reacts emotionally to visuals.
How to ‘speak’ Get in touch with graphic designers.
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Class 3
Serving Your Clients
Class 3 moves the focus away from you Brand Learn more about how you can help Brand helps your clients. Here you’ll dive deeper into their psychology, and also develop clear channels for them to contact you.
The following topics are covered:
What is it? Brand Hospitality?
What are Audience Desires and How Can They Be Fulfilled?
How can your Audience engage their emotions (so they want you to hire them)?
Class 4
Organizing Your Brand
In this final class, you’ll define what problems you help your clients solve, and then link those to specific services you can sell them. This will allow you to stay organized and provide simple solutions for your prospects’ urgent problems.
The following topics are covered:
What is a Teaching Map?
What is a treasure trove?
How to keep your brand organized
You can show off your new skills with a certificate
Once you’ve watched all the classes, pass a test to get certified in Brand Building for consultants and small businesses
It can be added to your resume, LinkedIn profile, or simply put it in your own words.-earned raise you’ve been waiting for.
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Here’s what you’ll get in Brand Building For Small Businesses And Consultants
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