Mike Shreeve – The 6-Figure Passive Author Business Course
BRAND NEW COURSE!
Want To Launch A 6-Figure Passive Author Business This Year?
How To Make 2024 The Best Year Of Your Life By Adding Passive Royalty Income To Your Income Portfolio
What The 6-Figure Passive Author Business Looks Like
This is a screenshot of my royalties from last month (October 2023) from my non-fiction books I sell passively:
As you can see, it takes more than one book to hit 6 figures in royalties (the way I do it anyways). For me, I started hitting $8,500/month around book 7.
But I don’t do any additional marketing than the first 30 days after launch.
These books are NOT under the Peaceful Profits brand name, so they don’t get a big email list mailing to push sales. I spend $0 per year on paid ads for these books.
This is purely organic, leveraging platforms, and publishing semi consistently.
So, that’s how the monthly income works, but take a look at this…
Here is all of the combined royalties earned from just one of my books I published back in 2013:
As you can see, over the lifetime of that book (Feb 6, 2013 until now) it has earned more than $146,000.
It also took me almost 10 years to get all $146,000, but I’ll likely get another $146,000 over the next 10 years… without doing much of anything except keeping it listed and letting people buy it.
This is the core principle of how I make this work for me.
Low, sustained effort over time = passive royalties that will pay me forever.
Sometimes though, you have a breakout success and you can collect a lot more royalties alot sooner.
Here’s an example of another book I published more recently, in 2022:
Normally, I’ll make around $800 – $2,000/month per book.
Sometimes, like with this book, I’ll make around $4,000 to as high as $6,500/month per book.
Some books do really well, some do ok, and the rest trickle in month after month paying for gas money and date night once a week.
If I was smart, I’d devote more time to writing more and more books. Fortunately/unfortunately, I have 3 other companies to look after so I can only work on this stream of income occasionally.
I can’t even give you an amount of hours I spend working on this each week because there can be months that go by that I don’t even check the sales dashboard. Like I said, it’s work upfront but once it’s set up it takes care of itself more or less.
Who Does This Work For?
If you don’t like writing, I wouldn’t recommend this as a side income.
You really have to want to make good books. In fact, in the course I’m about to share with you, we really focus a lot on making sure you write a book that can market itself. We’ll talk about how to know in advance if your book is going to be good, and we’ll even talk about how to make sure you are writing books that sell each other.
In fact, we aren’t going to be talking a lot about marketing at all.
That’s because you don’t need to market a lot if you write the right book the right way.
A good friend of mine published just one book, sells the eBook for $39 and makes more than $11,000 per month in sales… just from that one book.
How?
He wrote the right book the right way.
So yeah, you gotta want to write good books.
Also, a key to writing good books is liking what you write.
You don’t have to write books that tie back to your business. I don’t. My books are in a deep passion niche. I enjoy writing them which makes it easier to do.
I’m sure you could struggle through different topics, but you really don’t need to. You’ll be more profitable if you find something you enjoy and write about that. I’ll show you how in the course.
So, if you like to write and you want to write about stuff you like, this can work for you. You don’t really need any other qualifications. You don’t have to be an advanced business owner. You don’t need to have backend offers or even a website.
If you want to write, I can show you how to turn that into something profitable.
And the way that I’ll do that is in this brand new course:
Here’s A Quick Snapshot Of Just Some Of The Lessons From Inside The Course
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How To Pick The Right Niche For You
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How To Pick The Right Book Length
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How To Sustain This Income For More Than 10 Years
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How To Design A Book That Will Sell For Decades
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How To Build “Word-of-mouth” Recommendations Into Every Book You Write
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How To Test Whether Your Book Will Sell In Advance (using real data)
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How To Pick The Right Book Hook For This Publishing Model
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How To Get Other People (for free) To Make Your Book More Sellable
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How To Get Loads Of Reviews For Your Books
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How To Decide On A Pen Name
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How To Implement The World’s Most Simple (yet effective) Book Launch
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How To Optimize For Long-tail Sales And Thinking In Decades
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How To Add Additional Mini-Income Streams To This Book Business
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How To Sell Your Book Business For For $350,000 Or More
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And a whole bunch more!
“How Is This Different Than Every Other “How To Publish Books” Course Out There?”
First off, you should get your hands on as many courses, mentors, and resources as you possibly can. Personally, I’ve never understood why some coaches want to force you to only consume their stuff… I think you should consume it all. Take every good idea and mash it all up with your own life experience so you can plot the best plan for you as an individual.
That said, if you’re wanting to make sure you’ll actually learn something new in this course, here are 5 unique things we’ll do inside The 6-Figure Passive Author Business Course that you might not find elsewhere:
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Thing #1. We’ll build a book business, not randomly publish books.
We’re gonna talk a lot about increasing Read-Through-Rate, extending the Lifetime-Value of your readers, using Authority Publishing to increase sales, and even how to combine all of that to stay well positioned on the publishing platforms for long-tail (aka: forever) sales.
This course will show you how to operate like a true publishing business, not just a random author throwing books up and hoping they work.
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Thing #2. We’ll know in advance if your book is going to work.
This alone would be worth buying this course.
Books are not nothing to create. They take time. To create a good one you really have to put in some effort.
So, why would you ever want to put that kind of effort into something not knowing if it’s going to work out? That seems silly.
In this course, we’ll cover multiple ways you can test-in-advance the concept of your book and know that you’re gonna be spending time writing something that works. I have never shared these principles anywhere, and I’m excited we get to talk about them in this course.
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Thing #3. We’re gonna talk way less about marketing than you might think.
The way I run my author business doesn’t require a lot of marketing. In fact, I think you’d be surprised by how little I need to market these non-fiction works.
Put simply, the more you spend on marketing the less profit you have left over. With these books, I prefer to keep really big profit margins and rely on things like Purposeful Word-of-mouth and other non-marketing intensive ways to keep consistent sales moving along.
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Thing #4. You’re going to learn how to write a book that lasts a decade or more.
It’s a big claim but I’m proof that it works.
Also, so are my earliest clients that I used to do this for as a ghostwriter as far back as 2007. I’ll be showing you how to write a book that will sell for years and years. I can’t promise 15 years from now it will be selling as strongly as it will the first 5 years, but it’ll still keep selling.
This might be one of the biggest differences between what you’ll learn here vs. what you’ll learn elsewhere. Everyone else wants to teach you that you can write terrible books and make money. In 17 years I’ve never seen that happen. Not once. I’ve seen people lie and claim it can happen, but I’ve never seen it turn out in real life.
In this course, we’re gonna talk about writing really good books that sell for a really long time.
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Thing #5. I’ll teach you how to sell this business for $350,000 or more if you want.
One of the amazing benefits of this little side income is the ability to sell it once it’s profitable, often for 6-figures or more.
Yes, you read that correctly.
I’ll show you how to write books, get them selling, then sell the whole thing for a massive payday that you can use for literally whatever you want or need.
That’s pretty cool stuff, right?
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