Molly Pittman – Smart Paid Traffic 2022
UPDATED FOR 2022
Smart Paid Traffic
Learn to develop any enterprise with Fb advertisements.
Be a part of MOLLY PITTMAN’S on-demand* paid visitors program and discover ways to succeed as a media purchaser in any market or business.
*Recorded from Practice My Traffic Particular person’s most up-to-date stay semester (Spring 2021).
12 Weeks Of Technique Classes
Plus over 50 new how-to implementation tutorials.
New Useful resource Library
With step-by-step worksheets and fill-in-the-blank templates to information you thru each module.
Set Your Personal Schedule
With on-demand entry to the newest semester of Practice My Traffic Particular person.
Pay 50% Much less Than Practice My Traffic Particular person
For the very same coaching movies, Q&A recordings, worksheets & extra.
2022 Updates
We rebuilt Smart Paid Traffic from the bottom up that will help you sort out essentially the most pressing issues (and alternatives) dealing with media patrons in 2022:
- The way to adapt to Apple’s ios 14 replace
- Over 50 new, how-to implementation tutorials
- Essentially the most up-to-date Fb advertisements course on the planet
Hello, I’m Molly!
And changing into an expert media purchaser utterly modified my life.
After I determined to study digital advertising, I used to be a bartender in Kentucky and I didn’t even know what paid visitors was.
In the present day, I’ve overseen $100 million in advert spend and taught hundreds of entrepreneurs how you can enhance their promoting and push their careers ahead.
So how did I handle to succeed in a crowded business that’s continually evolving?
I acquired a mentor! Again in 2012 I began working with Ryan Deiss, who confirmed me the ropes and taught me how you can suppose like a marketer. I spent hundreds of hours sharpening my abilities and thousands and thousands of {dollars} operating advert campaigns.
From there, I developed my 9-step visitors system and helped 4x the corporate on my method to changing into Vice President. (Not unhealthy, huh?!)
However it wasn’t till I began educating Practice My Traffic Person who it lastly hit me: whereas media shopping for is my craft — and I like it — educating is my ardour.
So in 2020, when Ezra Firestone requested me to be the subsequent CEO of Smart Marketer, I jumped on the probability to make training a bigger a part of my life and mentor a brand new era of advertisers.
Now, I need to train you my confirmed visitors system so you’ll be able to win as a media purchaser in any business or market.
Get instantly obtain Molly Pittman – Smart Paid Traffic 2022
INTRODUCING…
A streamable 12-week coaching program rebuilt from the bottom as much as beat ios 14.
The brand new Smart Paid Traffic combines 12 weeks of up-to-date technique periods with over 50 streamable how-to movies and a full library of latest templates and worksheets. There’s by no means been a greater on-demand course to study the whole skillset of a grasp media purchaser.
How This Mentorship Will Assist You Succeed
- Molly… That’s me! I’m one of many business’s most sought-after educators and media patrons, and I’m honored to be your instructor for the subsequent 12 weeks.
- NEWUp to date Curriculum – 25 periods and over 40 hours of content material, up to date to mirror iOS 14 and different adjustments to the visitors panorama in 2022.
- NEW 50 How-to Movies – Detailed implementation tutorials that will help you arrange, launch and handle your campaigns.
- NEW Useful resource Library – Extra fill-in-the-blank worksheets and templates to information you thru each module (the identical sources I exploit each day).
- Over-the-shoulder Examples, so that you get to see precisely how all the things is completed earlier than doing it your self.
- Recorded Q&A Classes for every module the place I reply scholar questions from my most up-to-date stay semester and provides suggestions on their work.
- Weekly motion objects to carry you accountable and assist you to attain your objectives.
- You select your pace. All media patrons are completely different, and Smart Paid Traffic offers you the pliability to finish this course round your busy schedule.
A present of palms:who desires to beat rising prices, diminishing returns & altering platforms?
I do know I can’t be the one one with my hand up!
As media patrons, we depend on our potential to ROI on our advert spend — not generally, not that one time, however on a regular basis.
iOS 14 will change promoting perpetually. In 2021, Fb made essentially the most dramatic adjustments to their platform in six years, and everybody — together with me — is having to adapt…
And that’s a superb factor! It means extra alternative for you in no matter market you’re in. However as we lose essential in-platform knowledge, most individuals will fail to spot outcomes.
Listed here are the largest challenges media patrons face in 2022:
- CHALLENGE 1:“I’m new to Facebook, and I’m struggling to get traffic or make online sales.”
- CHALLENGE 2:“My ads were working, but now they’re not! What ongoing maintenance should I do to keep my campaigns from going cold?”
- CHALLENGE 3:“I don’t know how to adapt to iOS 14. The strategy I was using to stay profitable is now obsolete.”
- CHALLENGE 4:“My ads keep getting shut down! The volatility of Facebook is really hurting my bottom line.”
- CHALLENGE 5:“I have a small budget. How can I run ads without losing a lot of money on trial and error?”
However once I give a session or begin with a brand new shopper, I see that their actual downside is nearly all the time the identical: an absence of course of.
Which is nice, as a result of I do know that I can supply an answer: my 9-step visitors system (which I’ve crafted over hundreds of hours), offers media patrons a method to constantly construct, scale and handle worthwhile campaigns.
Right here is the construction that I add to their paid visitors technique to assist enhance their outcomes:
- My 9-step Traffic System
- STEP 1: Setting the Technique to be sure you know what success seems like and the pathway there
- STEP 2: Crafting the Provide so prospects are excited to get your product (and provide you with cash).
- STEP 3: Defining the Who & Why to attach along with your prospects and converse to their ache factors.
- STEP 4: Ideating Marketing campaign Belongings to create participating experiences that catch the attention of your preferrred prospects.
- STEP 5: Creating Marketing campaign Belongings to show your imaginative and prescient right into a actuality, and adapt your ideas to the advert platform(s) you leverage.
- STEP 6: Construct and Launch Your Marketing campaign so you’ll be able to TEST whether or not or not your belongings and supply work in the true world.
- STEP 7: Analyzing the Outcomes to determine should you’ve acquired a winner in your palms or if that you must return to the laboratory and tinker.
- STEP 8: Optimizing the Marketing campaign to just remember to can profitably scale by fixing belongings, messaging and focusing on.
- STEP 9: Scaling the Marketing campaign whenever you’ve had a profitable take a look at to show the shopper acquisition faucet on and skyrocket your corporation.
And in Smart Paid Traffic I train you this construction step-by-step, so you’ll be able to revenue out of your advert spend it doesn’t matter what else is occurring within the visitors panorama.
All YOU have to do is decide to studying and implementing the fabric.
Course Curriculum
(Based mostly on the 2021 Spring semester of Molly’s TMTP mentorship.)
Over 12 weeks you’ll study Molly’s 9-step visitors system for profitable with paid visitors — it doesn’t matter what algorithm adjustments or platform updates get thrown at you. Every week mixes technique, implementation and Q&A recordings to provide you a transparent path to success in your media shopping for journey!
NEW! For 2022, we’ve utterly refreshed our curriculum to provide the newest visitors coaching on the planet, together with:
- New technique periods that mirror Apple’s iOS 14 replace and different adjustments to the visitors panorama in 2022.
- 50+ new how-to movies that present you step-by-step how you can implement all the things you study.
- 9 new template and worksheets in our Useful resource Library information you thru every module.
Discover the complete course define:
Session 1
Setting the Technique
Study Molly’s 9-step course of, The Traffic Engine, for constructing worthwhile, scalable paid visitors programs together with an summary of what that you must succeed as a media purchaser.
How To Movies
- The way to Suppose Like a Media Purchaser
- Planning Your Traffic System
- Look Inside an Ecommerce Traffic System
- Look Inside a Non-Ecommerce Traffic System
- Look Inside a Native Traffic System
- Defining Your Enterprise Goal
- Useful resource Roundup
RESOURCES
- Traffic System Planning Sheet
Session 2
Crafting the Provide
The most effective paid visitors marketing campaign can’t overcome a nasty supply, so to succeed as a media purchaser you will need to first perceive how you can craft provides that convert for any paid visitors platforms.
How To Movies
- The Provide Formulation: Half 1
- The Provide Formulation: Half 2
- The way to Construct a Excessive Changing Lead Magnet: Half 1
- The way to Construct a Excessive Changing Lead Magnet: Half 2
- Funnel Map # 1: Lead Magnet to Core Provide
- Funnel Map # 2: Mini Class Funnel
- Funnel Map # 3: Webinar Funnel
- Funnel Map # 4: Lead Magnet to Low Greenback Provide
- Funnel Map # 5: Lead Magnet to Gross sales Name
- Funnel Map # 6: Free Merchandise / Service to Upsell
- Funnel Map # 7: Butter Rooster
- Funnel Map # 8: Pre-sell Article
- Funnel Map # 9: % Off Retailer or Product
- Final Product Web page: Half 1
- Final Product Web page: Half 2
- Mini Website: Half 1
- Mini Website: Half 2
- Excessive Changing E-Commerce Acquisition Funnels: Half 1
- Excessive Changing E-Commerce Acquisition Funnels: Half 2
Session 3
Defining the Who & Why
Eye-catching advertisements begin with understanding who you’re focusing on and why they need to care. This module will train you how you can outline your buyer persona and discover them on-line.
How To Movies
- What You Have to Know Concerning the Who
- Market Centric vs. Product Centric
- How Do I Discover My Avatar?
- Getting Into the Thoughts of Your Avatar
- Sipping on Potions
- Transformation Grid
- Reply These Questions
- Motion Steps
RESOURCES
- Buyer Avatar Questionnaire
- Buyer Persona Canvas
- Transformation Grid
- Hook Questionnaire
Session 4
Ideating Marketing campaign Belongings
With a view to go fishing on any good paid visitors platform, you’ll want some sharp hooks! Get 20 confirmed hooks from Molly and discover ways to customise them to your corporation.
How To Movies
- Choose Your Copy Kinds
- Advert Multiplier Step 1
- Choose Your Artistic Kinds
- Advert Multiplier Step 2
- Motion Steps
- BONUS: The way to Create Lengthy Kind Advert Copy
- BONUS: Copywriting Coaching w/ Alex Cattoni
Get instantly obtain Molly Pittman – Smart Paid Traffic 2022
Session 5
Creating Marketing campaign Belongings
The final piece of the marketing campaign puzzle is to really construct our the marketing campaign belongings! On this session, Molly helps you rework the instruments you’ve constructed within the final 3 periods into high-converting advertisements.
How To Movies
- My Replace to BOOM’s Concentrating on
- Copy Suggestions with Molly
- Copy Formulation with Ezra
- Excessive Changing Creatives
- FB Video Advert Formulation with Ezra
- BOOM Creatives with Boris
- Motion Objects
RESOURCES
- Trageting Analysis Excercise
Session 6
Constructing & Launching the Marketing campaign
Marketing campaign construction is the silent killer of an in any other case completely constructed marketing campaign! On this session, Molly takes you by the hand and explains how you can arrange Fb campaigns to transform.
How To Movies
- Marketing campaign Goal
- The way to Set Up a Conversion Marketing campaign
- The way to Arrange a Traffic Marketing campaign
- The way to Set Up ABO Marketing campaign
- The way to Set Up a CBO Marketing campaign
- Lifetime vs Day by day Budgets
- Placements
- Viewers Insights
- Dynamic Artistic
- The way to Discover your Submit ID
- The way to Set Up an Natural Submit or Earlier Advert as a New Advert
- Look-A-Likes
- Tremendous Look-A Likes
- Superior Look-A-Likes
- The way to Use Advert System Planning Sheets
RESOURCES
- Worksheets
Session 7
Analyzing the Outcomes
After a marketing campaign launches, data rolls in. On this session, John exhibits how you can kind profitable campaigns from lifeless weight & how you can observe efficiency within the age of iOS 14.
How To Movies
- The How & Why of UTM Parameters
- An Introduction to Google Analytics
- [Advanced] Smarter Scale With Buyer Worth Velocity
- An Introduction To Fb Occasions Supervisor
- [Case Study] Fb Adverts Managers Limitations / Analyzing Efficiency With Google Analytics
- An Introduction To The Marketing campaign Efficiency Monitoring Sheet
- Filling Out The Marketing campaign Efficiency Monitoring Sheet – Submit iOS14 Monitoring Methods
- [Deep Dive] Setting Up Google Analytics
RESOURCES
- Monitoring Sheet
Session 8
Optimize the Marketing campaign
80% of campaigns don’t work proper off the bat. However reasonably than scrapping good belongings, watch Molly present you her 5-step troubleshooting course of to avoid wasting your Fb campaigns!
How To Movies
- The way to Audit a Traffic Marketing campaign (or System)
- Audit of BOOM’s FB Advert Account
- Audit of Smart Marketer’s Latest Launch
- On-Website Optimization & Warmth Maps
- Troubleshooting inside BOOM’s FB Advert Account
RESOURCES
- Traffic Plan Worksheet
Session 9
Scaling the Marketing campaign
As soon as we’ve optimized a marketing campaign, it’s time to bump up the spend (and return)! On this session, Molly will introduce the why and the way of the important thing two varieties scale: Horizontal & Vertical.
How To Movies
- CBO Greatest Practices
- Scaling with CBO
- Scaling with Automated Guidelines
- Scaling to $100k/day in Advert Spend
Session 10
Retargeting
Retargeting is one among strongest levers for digital advertisements on any platform. This session will assist you to grasp this highly-profitable advert kind and convert potential patrons into joyful prospects!
How To Movies
- Dynamic Product Adverts
Session 11
Scaling to Google & YouTube
Scaling off of Fb is likely one of the finest methods to get extra from profitable campaigns and guarantee your self in opposition to platform adjustments. This module will assist you to dive into Google & YouTube.
How To Movies
- YouTube Retargeting with Tom Breeze
- Google Adverts with Mike Rhodes
RESOURCES
- Google Adverts Audit Guidelines
Session 12
The way to Succeed as a Media Purchaser
Congratulations, you’ve mastered the 9-step visitors engine! Now that you already know the core rules, develop your abilities and efficiency by exploring extra advertising subjects & instruments.
How To Movies
- Company & Freelancing with James Schramko
- Demystifying Fb’s Conversion API with Aaron Bailey
- 8-Step Social Media Plan with Laura Palladino
- Juicing Weblog Content material with Laura Palladino
- Advertorials with Nehal Kazim
- Buying 10,000 Subscribers in 6 Months with Ryan McKenzie
How does Smart Paid Traffic work?
Twice a yr Molly teaches a stay, 12-week mentorship known as Practice My Traffic Particular person.
However for college kids who’re in search of an possibility that higher fits their schedule — or who’re presently unable to take a position the complete $2,997 — we additionally supply Smart Paid Traffic.
It incorporates the identical coaching movies and course materialsas TMTP (by way of recordings from our most up-to-date semester) however with out the direct entry to Molly that the mentorship supplies, and on the discounted value of $1,497.
What’s nice about Smart Paid Traffic is you don’t have to attend for a brand new semester to start; you can begin immediately.
When you enroll, you can be granted quick entry to the SPT members space the place the week 1 technique session and Q&A recording might be ready for you.
From there,you’ll be able to go at your individual tempo.
Every week, you’ll obtain the subsequent coaching recording together with any sources, bonus classes and Q&As. With no stay calls to attend and no danger of falling behind, you’ll be able to take your time and soak up all the fabric earlier than shifting on to the subsequent lesson.
And as a bonus, after you graduate you get a 1-month membership to Workforce Traffic, our membership for pushed advertisers who need ongoing training and help. That is your probability toconnect along with your fellow TMTP studentsand get suggestions from Molly and different consultants.
So to recap, listed below are just a few causes to contemplate Smart Paid Traffic
Begin Instantly
Don’t need to look ahead to the subsequent semester of TMTP? Begin studying paid visitors proper now.
Set Your Schedule
You don’t should decide to any stay calls of juggle completely different time zones.
Get All Course Supplies
Excellent in order for you all of the methods and worksheets from TMTP, however don’t want private consideration from Molly.
Save Cash
As a result of this course doesn’t embody the mentorship part, you pay $1,497 as a substitute of $2,997.
Get instantly obtain Molly Pittman – Smart Paid Traffic 2022
Who’s This Program For
This coaching is for anybody who desires to study the artwork of paid visitors, or sharpen the talents they have already got.
New Media Patrons
Keep away from the expensive technique of trial and error. This course will provide you with an A-Z visitors coaching that may put you light-years forward of most media patrons. (Fortunate you! I want I’d discovered this once I was simply getting began.)
Hear from Jamella Bailey, a more moderen media purchaser
Superior Media Patrons
This course is ideal for professionals trying to sharpen their abilities. You understand how helpful it’s to enhance even one small a part of your course of, and I assure you’ll get a ton of latest methods to enhance your ROI.
Hear from Annelin Breetzke, an skilled media purchaser
In-house
Whether or not you’re the proprietor or a workforce member, having a succesful media purchaser in-house is extremely helpful. With out a worthwhile advertisements technique, it may be virtually inconceivable to develop; with the flawed one, you may make a number of very expensive errors.
Hear from Kelli Bhattacharjhee, a blogger & enterprise proprietor
Freelance / Company
In my expertise, most shoppers gained’t provide you with a number of time or many alternatives to begin delivering the products. TMTP will assist you to talk higher along with your workforce, get larger wins and preserve extra accounts.
Hear from Camilo Parra, an company proprietor
Ecommerce, Information, Providers & SaaS
In my advert company, I exploit this similar actual visitors technique for all my shoppers it doesn’t matter what business they’re in, so I can assure that the strategies in TMTP are efficient in all of them. The content material of your campaigns would possibly change, however the forces of media shopping for don’t!
Hear from Jason Daemar, ecommerce model proprietor
Enroll Now
Smart Paid Traffic
The Most Up-to-Date Media Shopping for Coaching Out there
- Our confirmed course for media patrons – 12 weeks of recorded technique periods, plus over 50 how-to implementation tutorials
- Molly’s 9-step Traffic System for planning, launching, optimizing and scaling campaigns
- New useful resource library of step-by-step worksheets and fill-in-the-blank templates to information you thru each module
- Molly’s each day, weekly & month-to-month checklists for marketing campaign well being and account administration
- 12+ Q&A recordings the place you’ll be able to go deeper into every lesson & assessment scholar suggestions associated to your corporation
- Entry to all TMTP content material & sources, together with displays from business consultants
- BONUS #1: Workforce Traffic – 1 Month Membership ($397 worth)
- BONUS #2: Zipify Pages – 3 Month Membership ($291 worth)
Be a part of now for $1,497
IMPORTANT: This complete “Molly Pittman – Smart Paid Traffic 2022” is totally downloadable and out there in your account
(In case of a damaged hyperlink, we’ll renew your hyperlink shortly).
Your endurance is appreciated.
