What You’ll Discover in Monte Isom Making Real Money The Business of Commercial Photography
Monte Isom – Making Real Money – The Business of Commercial Photography
Are you a photographer who has an amazing portfolio but still struggles to land the jobs you want? Maybe you’ve been a professional photographer for years but you still haven’t connected with advertising agencies or international brands. You might feel that your photography business is stagnant and aren’t sure how to grow. There are many ways to help you. Monte Isom’s new tutorial, Making Real Money: The Business of Commercial PhotographyThis tutorial will give you an insider’s view of what it takes for advertising agencies to land work in the most prestigious magazines and campaigns around the globe. This tutorial provides an inside look at what it takes to land work at the highest levels. of photography. All of All your industry questions will be answered.
Who are you? Monte Isom?
Monte Isom is a commercial and advertising photographer based in New York City. Over the course of his career, he has photographed everything from Hollywood movie posters to massive global advertising campaigns for many of The most prominent brands in the world MonteClients include Nike, Gatorade and Visa. Allstate, New Balance. BodyArmor. Marvel. Spike TV. National Geographic. of Other networks and brands with high profile. Before Monte He began to take pictures for himself and has since helped many others. of the most successful photographers including Sandro Miller, Gregory Heisler, Albert Watson, Peter Lindbergh, Timothy White, and Martin Schoeller to name a few.
Since years we’ve wanted to make the best tutorial on business. of Commercial photography is difficult, so we had to find the right instructor. We wanted to partner with someone who was not only an expert but also a good friend.-accomplished photographer but someone who understood the industry’s best-Secrets kept. Monte Isom is a true master at marketing and he has a complete understanding of The industry’s workings from all sides. The industry has been around for 20 years. Monte It has made connections in all areas of He is an expert in the advertising industry and has used his contacts and knowledge to secure big-budget jobs year after year. For the first time in his career, Monte He is now sharing all he has learned since he was a photographer assistant. of The most wanted-Photographers around the globe.
This Tutorial Covers Various Topics
- What should be on your website
- Marketing to the Right People
- Mailers, Emails and Cold Calls-Traditional Marketing
- How to Stand Out in a Conference Call
- When to work for free versus when to demand payment
- Amazing Decks and Treatments
- SEO: Win the Game
- Understanding the Different Points of Contacts
- Drafting Competitive Estimates
- Understanding License Usages
- Making Money Copyright Infringements
- Beat the IRS and Tax Audits
- Budgeting for the Shoot and Paying your Assistants
- Working direct to a brand or through an agency
- How Photography Agents are the ones who do the work
- Celebrities working with us
- Additional Information Money In Editorial Work
- Carnets and Working Overseas
Interviews with Industry Insiders
However Monte It has an amazing amount of It was crucial to include other professionals in the industry as well as information about advertising. This tutorial lasts 15 hours and you will not only hear inside information but also from professionals in the industry. MonteThere are nine other creative professionals working in different areas as well. of This industry. Many of These interviews take place with art buyers and the “gatekeepers” of The advertising industry. These are the people you need to win in order to land big clients or high-paying jobs. Each of These interviews are a rare glimpse into a special side of the person. of The industry.
The Creative professionals Monte Interviews in this tutorial are not just for the industry. of They reached the top of Their field is their specialty and they have many years of experience of Enjoy working with many of The highest-paid clients and the most expensive photographer in the world. Collectively these interviews should give you a great understanding of Each aspect of the equation of What industry is there and how it works of Each industry has a different photography budget.
Jim Surber – Deputy Editor at ESPN Magazine – Jim shares some of his insights of This is the best information you can find on editing editorial work. Jim is a long-time sports photo editor and explains how the editorial publication fee structure works. of These are the best ways to get in touch with potential employers. This interview is an excellent resource for anyone looking to enter commercial or advertising photography, but has not explored the benefits of editorial work to enhance their portfolio and branding.
Adrien Bindi – Creative Strategist at Facebook Adrien The Creative Director at Facebook, who works in the Creative Shop. Facebook has been a major social media platform as more companies are targeting them. of A hybrid agency is one that combines the creative ideas of a brand with the execution of a photographer. Adrien talks in detail about how he helps clients find photographers as well as tips for bidding on jobs and winning them.
Nicole Dieterichs, Executive Vice President at Cold Open – Nicole is one of the highest officers at Cold Open, a massive movie poster house based out in Los Angeles. Nicole, in addition to managing the account directors below her is responsible for finalizing every movie poster composite. of From the studios to the networks, her agency. Nicole shares some insights with us in this interview. of The day rates and budgets of photographers in the entertainment business are explained. It also explains the skills required to make big budget movie posters.
Sarah Manna – SVP, Director of Art and Print Production at Deutsch – Deutsch is a major league, traditional advertising agency based out of New York. Sarah shares the most effective ways for photographers to get their work noticed and accepted by art buyers at an agency. She also explains everything involved in billing, creating budgets, estimates, understanding purchase orders and creating licenses that are appropriate for a specific advertising campaign.
Peter Stark, Partner and Creative director at Bond – Peter is the creative director of one. of the hottest media producers in Hollywood. Peter oversees all print and online work for TV, film, and other digital media. Peter discusses how to present your work, create images that stand out and how to beef up production on your own shoots. He also talks about retouching. of several movie poster composites his studio designed.
Andrea Johnson – Lion’s Gate Photo Producer – Around the globe of Advertising and commercial photography are two different kinds of You will need to work with other producers. Andrea is a photo production manager for a movie company. She is responsible for connecting Lion’s Gate film sets with any photographer who is hired to produce images or other assets. Andrea has a unique perspective on the process of hiring and working with photographers, including how to budget and produce images.-All the way from the beginning to the end.
Perry Fair – Vice President of Beats By Dre: Brand Creative – Today’s market is seeing more brands bypass traditional advertising agencies and hire photographers directly. This means that instead of using traditional advertising agencies, brands are hiring photographers directly. of Rely on an advertising agency to facilitate communication between execution and brand “direct to brand” Campaigns are developed and created directly with the brand. Although it’s common for large brands to work directly alongside brands, it is especially important in smaller markets. Smaller markets are less dependent on advertising agencies and more likely to hire photographers. Perry Fair is an incredible brand creative. of Beats by Dre is one of the most popular electronics companies worldwide. He explains exactly what he looks for in a photographer to shoot brand campaigns.
Finding Success in Smaller Markets
In this tutorial, we interviewed creatives for some purposes. of The industry’s most successful and largest companies are the best, but it is also important to hear other perspectives of There are other players on smaller markets. Even though there are many players in smaller markets, of This content focuses on markets of Los Angeles, New York City. We also include interviews in Charleston, South Carolina, to aid those photographers who want to climb the highest peaks. of Their own niche market is emerging.
Download it immediately Monte Isom – Making Real Money – The Business of Commercial Photography
Discover how budgets vary in small markets vs. large markets
David Wood – Creative Director, Blue Ion and Partner – This tutorial focuses heavily on business practices of Commercial photography at its highest level of The industry. But, we felt it was important that we also highlight business practices common in emerging and smaller markets. David is responsible to hire photographers and produce commercial campaigns for smaller brands. of Charleston, South Carolina The David’s perspective will help you to understand how to maximize your market and use the information from larger markets to improve the work you produce in smaller markets.
Brennan Wesley – Lifestyle and Medical Photographer We interview many people who work in the commercial photography industry. In order to compare the success of local photographers in smaller markets, we thought it might be interesting to hear their stories. Brennan Wesley works in both the editorial and commercial realms. He can shed some light on certain aspects. of The challenges that photographers may face when trying make a living in emerging markets. No matter where you are located, success is possible in any size market.
Story Time Monte
This tutorial is a major departure from other Fstoppers tutorials in that it is built around a lecture style format. We wanted to be 100% focused on the business. of commercial and editorial photography, but that doesn’t mean we can’t have a bit of Fun as well. This tutorial includes a hilarious series that we called Story Time With. Monte. Story Time, which is located in an Irish pub-inspired living space, is where you will find it. Monte Rehashes some of His most memorable stories are about his attempts to break into commercial photography and his efforts to assist others. of These are the top photographers in the business, as well as life lessons about how to make photography a profitable career. These candid bar room narratives are filled with outrageous photography story after outrageous story only capable of Being told by Mr. Isom himself.
What’s included in the Digital Download:
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14 1/2 Hours of Video Content (1080p – 23.9fps – H.264 mpg4 – 20GB of material)
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20+ of Monte’s Real Job Estimates, Invoices, Emails, Carnets, Lawyer Letters, and Treatments
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9 Exclusive Interviews with Art Buyers and Creative Directors, Art Editors and Producers
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7 Episodes of Story Time Monte
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Access to MontePrivate Business of Facebook Group Photograph
Learn more http://archive.is/4ed6C
Here’s what you can expect in the new book Making Real Money – The Business of Commercial Photography
IMPORTANT: This is it. “Monte Isom – Making Real Money – The Business of Commercial Photography” It is totally Downloadable You are available immediately (in the event of an emergency). of If your link is broken, we will soon renew it. We appreciate your patience.
