Patrick McKenzie – Hacking Lifecycle Emails

Email is a powerful tool for software companies that are smart.

Software companies with high success rates make incredible amounts of money by sending personalized, targeted emails to customers at precisely the right moment. Why not?

How to Increase Sales for Your Business Through Better Use Of Email …. Garantied

Hiya guys,

As many of you, my software is written and sold. I want better software You win Better-Marketed software. I want my users to make decisions that are in their best interests without being sold to. I want to focus on the product, not the marketing.

The world doesn’t care about what I want. It doesn’t even care what you want.

Sometimes it’s a little heart.-crushing. My engineer side wants to believe that quality products are the foundation of business success.. You can’t improve product quality just by emailing better people. Should not be possible You can increase sales by as much as 10% by using email. Right? Right?

Wrong.

Email …. can help you increase your sales by 10% if it’s the right tool. Right email. This allows me to have existential crises with my inner engineer all the time.

Software companies that are the most innovative rely less on mass mailings and more on sending the right emails to the right people at the right times. One little push Their behavior.

This technique is called “lifecycle emails” It is also scandalously efficient. It allows you to:

• Reduce churn By identifying unhappy customers and getting in touch before they cancel.
• Increase conversion rates You can help your customers navigate the free trial process more effectively by being more helpful.
• Your software will be more popular if you offer more trials By converting more site visitors into trialers and then getting their permission to reach them. Then educate them until you’re ready for them to try (and purchase).
• Revenue growth By increasing the average lifetime value of your customer base …. in various ways They will appreciate you..
• Customers happier By educating them about how your software can make their lives easier, answering common questions before they are even asked, and making sure that you’re responsive to their needs …., while also saving you time.-On-one.

It’s important to send the right email at the right time to the right person.

It would seem that software companies would have a lot to do with marketing, as they are data-driven.-oriented, right? If you answered yes, you haven’t worked for a software company. Sign in screens for typical software companies use more custom code than the Marketing Department. Marketing, in general, is one.-Size-Fits-There is no such thing as an identical experience for everyone who visits the website, the newsletter, or interacts in the demo.

It is a shame, We know that each customer is uniqueAll of them, even in the ways that we can measure. We know, for instance, that the first-Our software is not for everyone. Customers who use it for many years may have very different needs. Unfortunately, our website and our marketing channels treat them all the same.

Lifecycle Emails use the information we have on customers to make informed guesses as to what they are experiencing right now. We then send them messages that are specific to their location.

Download immediately Patrick McKenzie – Hacking Lifecycle Emails

Are you having problems with the free trial? -> Send your customer a guide to getting over the hump.

I didn’t install the tracking codes? -> Send your customer instructions.

Are you still not logged in? -> Remind your customer why they should get started today.

Software companies typically have less than a 2 percent conversion rate for their free trials. Sales would be ten percent more if you could change the behavior of two of the thousand trialers.. This is not something that lifecycle emails do automatically. Customers will often be thrilled to receive our emailsIt will look like the system has predicted their needs accurately and provided them with something These requirements are exactly met.

How WPEngine increased sales Lifecycle Emails

Let’s say you sell blog hosting and your prices are fifty times higher than those of your competitors. It might seem like a difficult sale. WPEngine makes that sale quite often. They have millions in revenue. Partly because their product is awesome (I use the product for my own blog), and partly because they are skilled at selling it. I was hired by them to work with one channel of sales, the drip marketing campaign. Drip marketing is sending timed emails that educate, persuade and then sell.

WPEngine provides a landing page where you can run a speed check on your website. You will need an email address and the URL of your website to take advantage of this feature. It does exactly what it says: it will load your website using a trusted third party.-Parties testing service. They will let you know how long it took and offer suggestions to make it quicker. A one-time offer is also included on the landing page.-A month-long course that focuses on optimizing a site’s speed and scalability. WPEngine offers this course because it aligns with the customer need which brought people to this page.

WPEngine sends the prospect additional tips and tricks to make their site more efficient one day after they sign up. Here’s how to turn on gzip. Here’s how to distribute static content via a CDN. They should combine Javascript files with CSS files. This is how. These are the table.-WordPress engineers with engineering degrees are highly valued.–They breathe pageload optimization but they are new and useful for site owners. WPEngine then follows up with more valuable advice about scaling. They will show you how to build a WordPress site that won’t crash if Oprah or Hacker News …. visit. (Explanatory note: She hosts a TV program. It’s a huge deal. Her monthly active uniques is higher than Twitter.

WPEngine returns a few days later with security advice, including how to avoid recent WordPress vulnerabilities and lock down problematic plugins.

WPEngine’s relationship with prospects changes over the course of a month. WPEngine is more than a website they found. They are trusted sources of valuable, expert advice on all things WordPress. While the prospect might not have had enough time to follow some of those tips, They’ve seen their lives improve..

WPEngine can only start selling …. after they have educated and built trust with their customers. Their customers are mostly businesses and they have very limited tolerance for …. settings. However, businesses will often write checks to have that done for them. WPEngine just spent weeks convincing their customers that they are that person. WPEngine’s drip marketing campaign has proven to bring in huge revenue.

Why you aren’t using Lifecycle Emails Even if you want to, and why you won’t start today

Implemented lifecycle emails and similar marketing-via-For myself and more than a dozen of my clients, I know that engineering strategies are not something that you do. And that this won’t change anytime soon. Even the most skilled people I work with face obstacles to completing these projects. Here are a few:

• “We want to start sending lifecycle emails, but we don’t know how to get started.”
• “We don’t have an email list and don’t know how to start building one.”
• “We don’t know how to write emails that actually work.”
• “We’re the Marketing team, but we’d need Engineering to figure who gets what email when, and they’re too busy building product.”
• “We’re the Engineering team, but we’d need Marketing to write these emails, and they’re too busy doing…. what do marketers actually do, anyhow?!”
• “We don’t know how to measure the ROI on our email campaigns.”

You can try to get past these issues by just trying to get through them. It works for some people. It may work for you. Great! Now close this page and get back to implementation. If you are looking for assistance, the Internet …. has it. A word of caution: If you search for email marketing or other related subjects, you will be very close to the Make Money Online scam pit.

Do you have to hire a consultant? Yes*. Why is the asterix important? You need to first find a competent consultant. You must then convince them to partner with you. People you want to hire are: a) those who are in the highest demand right now; b) those who book months in advance and c) people who can charge whatever they wish.

What would the combination of constrained supply, crushing demand, and a rising price affect? Yeah, Just what it says. A consulting client once asked me to quote $20,000 for a project. I said yes, and they were serious. This is just how insane the market is right at the moment.

Believe it or not, many people charge a lot more than me. It is very reasonable for businesses to pay whatever price sticker has, as there are many well-respected people out there.-Executed lifecycle email campaigns may generate revenue Send $200 in sales emails.)

I’m not going to lie about the $200-An-Email Number

Subject line Switch to Annual Billing and get one month free of (insert service name here).

Contents: Three lines of copy, which almost write themselves. “Thank you for being a loyal customer of ours. As a reward for your loyalty, we’d like to extend you a special offer: instead of paying $200 a month for the next 12 months (a total of $2,400) for the service, we’ll let you buy a year of service in advance for $2,200 (a $200 savings — essentially, your next month is free). [Click here] to switch today.”

Reasons for business:

1. Cash flow is improved when customers are paid now, especially for companies that have high customer acquisition costs.
2. Change customers to annual billing Churn drastically dropsSaaS businesses have faced many risks over the years.-term.
3. Customers love being treated special.

Do the math. Naivety might lead you to believe that annual billing would be popular with 1%-22% of your customers. You would get 1% with annual billing Execution as usual (“Let’s put annual billing as an offer on our pricing page”). What if it was? Smart execution (“Let’s pitch annual billing as an exclusive benefit to only our most loyal customers, who we already know are the ones getting the most value from the software, such that a 11x increase in upfront costs doesn’t matter to them.”) 10% conversion. Bam.

$200 in revenue per email sent. One campaign. It took about thirty minutes to complete.

Lifecycle emails can be used for loyalty rewards and drip marketing. Want more? These are actionable ideas that will make your business more profitable in the next 2 weeksIf you’re interested, you can sign up for a course I’ve created. If your emails are as successful, you’ll get positive ROI.

Get your instant download Patrick McKenzie – Hacking Lifecycle Emails

Is it a good idea to sell this advice? Isn’t that, like, Internet Marketing Sleazebaggery!

In an average year, I only work with five to ten clients. Sometimes, I am asked to work for hundreds. I was tired of hearing the same thing over and over again “no” To people.

As an engineer, my natural instinct was to create software that would automate and systematize everything I did for most of my customers. This included lifecycle email campaigns. But I did something that isn’t easy for engineers: I actually talked to people. I was told by my customers that they didn’t need any software. Send email. There are many options available. I review six of them in this course.

My customers demanded a way to increase their own expertise in email, so they weren’t dependent on costly consultants.

This is why this course was created. This course is intended to transform smart software company marketers into pros at new strategies and tactics that make money. It costs somewhere between $2,000 and $5,000. “one night at a business hotel to attend a conference” “a one-day training session on this topic.”

This means that This course is not suitable for all..

• Have you not shipped a product yet? Send something. This course is not recommended. You are well-Software that has been implemented to its lifecycle email does not ship.
• Are you an early adopter?-Stage bootstrapper? I respect you greatly. I’ve successfully bootstrapped two software companies. This course is not recommended. Lifecycle Emails are not priority #1 right now. You can read my blog for free. It contains 1,000 posts of advice that are specific to your situation.
• Do you require handholding? Handholding can be found in the documentation, e.g. MailChimp and other email service providers. This course is not recommended. This course is for engineers and marketers who do not need to learn how to use a GUI email interface to write SQL queries. They need to be able to make strategic and tactical business decisions to get 10x the email results.
• Is the price too much for you? Rebuild your business. This course is not recommended. If your expected return on lifecycle emails does not reflect my pricing, then I recommend a higher priority for your company.

For whom is this really useful?

• Are you a software developer or owner?-As-You can find more information at-Service SaaS businesses? (Ideally, you should sell to business customers)
• Do you work on the product or the marketing side of the business?
• Are you looking for a clear roadmap that will help you implement a strategy that has a high-proven ROI?
• Want to know how to send email to customers? They want to be successful. Which will make a significant difference in your business’s bottom line?

If you answered “yes” This course is a good choice for you if you agree with the above. Customers already see value in your business. It’s a win-win situation for both your business and customers to send lifecycle emails. Implementation time will be cut by weeks with this course. It will also help you save at least five figure on the cost of not hiring a consultant, or avoiding your staff spinning their wheels trying re-engineering.-Invent the field from scratch.

You know email marketing has been misused by some scumbags in the past, to sell males.-Enhance snake oil fortunes at home with Gucci bags They are not you. Your software truly makes customers’ lives easier. They are not me — my advice is only ethical and tested. My advice will help you and your customers to sell your software.

Take the Hacking Lifecycle Emails Course