Paul Hartunian – Million Dollar Publicity Kit

Make Your Appraisal Enterprise and Your self Well-known Domestically, Nationally Or Globally, FREE….

Publicity is much more helpful than paid promoting – and possessing my confirmed secrets and techniques for creating large quantities of constructive publicity is like being handed a recent checkbook with One Million {Dollars} in it, to be invested in selling YOUR ‘thing’.

Pricey Appraiser,

I’ve gotten hundreds of thousands of {dollars} of “free advertising” for myself, my merchandise and for my purchasers – however I actually get a kick out of exhibiting individuals such as you the right way to “do it yourself”, quick, low cost and easy.  (When you name up some fancy-schmantzy PR agency with six names on its stationery, they’ll quote you “retainers” of $2,000, $5,000, even $10,000 a month to do for you what you’ll be able to simply do BETTER for your self, for PENNIES, nickels and dimes!)

By the point you’re by means of studying this report, you’ll see:

1. How I’ve generated hundreds of thousands of {dollars} price of publicity for myself on a shoestring finances
2. Why my type of publicity is much extra helpful than paid promoting in the identical media
3. How one can mount a “guerrilla” publicity marketing campaign of your personal, hold it easy, do it quick and low cost – and get nice outcomes
4. The best way to use free publicity to get wealthy

How I Raised Myself From Failure to Success In Getting Free Promoting —
Then Used It To Turn into Wealthy And Well-known, Not Simply As soon as, However Repeatedly!

Simply so you understand I’m properly price listening to, right here’s a fast abstract of a few of my greatest achievements with free publicity:

1. A easy mailing that price me lower than $100.00 introduced a flood of  newspaper and journal reporters, radio exhibits and TV exhibits to me…and so they all promoted my product free, to hundreds of thousands, on and on for six months!
2. One little “publicity release” introduced the worldwide cable-TV information  community CNN to me…they despatched a giant truck with antennas on prime proper to my entrance door…interviewed me…and ran that interview EVERY HALF HOUR  for 3 days!
3. The Johnny Carson Present! Not solely did Johnny promote my product on the present, he additionally put collectively one in every of his particular parodies primarily based on my product.
4. I’ve been on The Jenny Jones Present, the Donahue Present, To Inform the Fact  and The Regis Philbin Present.
5. A Two Web page article about me appeared in FORBES MAGAZINE.
6. I’ve been interviewed on over 1,000 radio and TV discuss exhibits all through  the USA and in a number of overseas nations.

Huge Level #1: I didn’t do that as soon as.  I didn’t simply “get lucky”.  For 3 totally different merchandise and companies…one involving collectibles, one other involving “how to meet your dream mate” data…..and one more with enterprise merchandise offered to enterprise individuals….I’ve turned on my “free publicity machine” and attracted nice media consideration simply as simply as attracting a swarm of bugs by turning on the porch mild on a darkish night time.  The SYSTEM that I’ve wound up with is UNIVERSAL.  You’ll be able to apply it for ANY goal.  And it’ll work like a dream, identical to the “system” of gravity works while you drop a pencil.

Huge Level #2: I did NOT simply get a bunch of publicity and bathe an enormous ego within the heat glow of fame.  You’ll be able to’t put any of that within the financial institution.  No, I’m NOT excited by being well-known only for the sake of being well-known.  Nor do I desire a huge, fats scrapbook of newspaper clippings.  I need MONEY.  So once I crank up my “free publicity machine”, I crank up a “Money Machine” — bringing floods of money clients… keen consumers for what I provide.  I’m going to point out you ways you can make nice gobs of money with free publicity.  That’s what I’m all about.

However it wasn’t at all times like that.  Once I first began making an attempt to make publicity work, I used to be a dismal failure.  I began making an attempt method again at age 15.  I collected a desk filled with books by so-known as publicity consultants — most of whom I’d by no means heard of and had no publicity of their very own to brag about (which ought to have advised me one thing, however I used to be younger and dumb).  I adopted their directions.  I labored over press releases and costly “press kits”.  It took fairly some time earlier than I gave up altogether on their “normal” method of doing issues.

However lastly I did surrender.

It seems that many of the “pros” on this area needlessly complicate all the course of, to make it mystical and really costly, in order that they make some huge cash — whether or not their purchasers do or not.  So the whole lot they know the right way to do is much more helpful to them than it’s to you or me.

So I gave up on them.

And I struggled to search out my very own method.  Testing this concept, then that one.  Searching for out individuals who really had gotten quite a lot of press protection AND made cash doing it, and what they did.  Speaking to media individuals about what I’d been doing unsuitable.  Searching for the FORMULA that may let me break by means of all of the muddle and COMPEL the media to concentrate to me.

By a sequence of occasions, contacts, discoveries and expensive experiments you most likely couldn’t replicate in case you tried for 100 years, I got here up with a reasonably easy course of that actually labored.  In actual fact, the primary time I utilized it in its entirety I bought extra publicity and gross sales than I ever dreamed potential.  That was my “Brooklyn Bridge” enterprise.

Now, right here’s what I “perfected” because of “selling the Brooklyn Bridge”….1000’s and 1000’s of {dollars} price of it!…utilizing free publicity:

1. The best way to give you the “hook” that turns the abnormal into the terribly attention-grabbing, that makes an excellent “human interest story” that draws media curiosity like a picnic attracts ants.
2. The best way to use that “hook” as the premise for a easy one web page “press release”  that WILL get learn. (The examples in most abnormal books on publicity are nugatory, by the best way.)
3. The one type of little-understood, little-used query or assertion that  MUST be in a information launch to get the media individuals to CALL YOU and INTERVIEW YOU (Right here’s a HARTUNIAN SECRET for you: you do NOT need  a newspaper or journal or radio host to make use of your launch “as is”. No you  do NOT need that.  That’s the way you get a number of inches or 30 seconds.  No.  The  job of the discharge is to get them to name you, thirsty for extra. That’s how  you get a FULL PAGE or A HALF HOUR!)
4. The one query you MUST ask earlier than agreeing to do an interview –  in any other case you’ll simply be spinning your wheels and also you received’t make any  cash.
5. The best way to give compelling, persuasive, thrilling interviews that draw  clients to you and create gross sales.  (By the best way, that is all executed sitting on  your duff, at house.  99.9% of all of the interviews I’ve ever executed or do are by  telephone, at house.  I may be parked there butt bare scratching the place it is best to by no means scratch and be getting cash.  Some time again, I broke my leg and had it caught in a giant, clumsy forged – however that didn’t sluggish me down.  With that forged propped up, I sat there sipping lemonade and nonetheless made $300, $500, even  $1,000 an hour simply speaking on the telephone…to individuals who pursued me and requested me to offer them interviews.)

Now, these 5 secrets and techniques alone will help you launch a brand new product, enterprise or concept and get numerous free “ink” in newspapers, magazines, newsletters and, if you would like it, radio and TV publicity.  However that is simply the tip of the iceberg.  For instance…

Proper right here, I’m going to disclose one thing only a few individuals perceive about “the domino effect of publicity”.  This secret could make you wealthy, so pay shut consideration.

When the individuals from the Johnny Carson Present known as me out of the blue (I had not despatched them something), they advised me it was as a result of they noticed a narrative about me and the Brooklyn Bridge in a small midwestern city’s newspaper.

You see, the key is:

BIG publicity alternatives usually come from small publicity.

THE BIGGIES — The Tonight Present, Letterman, Right this moment, USA TODAY, Nationwide Enquirer, and so on. — have employees members continually scouring “little media” like small city newspapers, small city radio and TV exhibits, specialty magazines on the lookout for the information, totally different or odd.

Now most individuals in search of publicity ignore all of the “small” stuff.

Why trouble with that, they ask?  Who cares if some weekly newspaper in Podunk, Iowa writes about me?  What good is that?

Johnny Carson gave TEN MINUTES of air time to speaking about me and my Brooklyn Bridge deal.  TEN MINUTES on The Tonight Present.  Have you learnt what it could price simply to purchase 10 minutes on that present?  And to rent Carson or, at this time, Leno to do this industrial for you?  Tens of millions.  You actually CAN’T purchase that type of promotion.  However you CAN get it free with publicity.

Early on, as I perfected the elements of my System, I needed to do the whole lot the sluggish and arduous method.  Information releases needed to be typeset, taken to a printer, then put in envelopes, the envelopes addressed, postage purchased and placed on, and schlepped right down to the submit workplace.  And, sadly, quite a lot of the information releases bought screened out within the mailrooms and by no means bought delivered into the fingers of anyone who may do something with them.

However new expertise has modified all that.

Initially, there’s desktop publishing.  You’ve most likely bought a PC and a few type of easy phrase processing software program.  Effectively, with that, you’ll be able to sit down and create knowledgeable, consideration-commanding information launch (in addition to the opposite “tools” I take advantage of and educate) in minutes.

When the event calls for it, it’s simple to personalize the person releases.  It’s additionally simple to retailer all of it and make small modifications simply and immediately.

Second, the perfect factor for me since air: “broadcast FAX.”  That is good for the “publicity blitz”.  Get this: I can present you the right way to FAX a one web page press launch wherever within the nation for simply 15 cents after 5 PM.  That’s low cost!  No envelope, no copying, no postage.  Zap.  15 cents.  It’s there in 30 seconds.  However what’s much more thrilling (and worthwhile) is that it’s simply as simple to FAX 1,000 of them as it’s to FAX simply 1.  No extra work.  You’ll be able to “blast out” 100, 500 or 1,000 of the press releases to 100, 500 or 1,000 totally different contacts all at one time, immediately, with the push of a button or a telephone name.  You don’t even do the FAXing – it’s executed for you. And by the best way, this sort of faxing is completely authorized. Once you do it the correct method (my method) reporters, editors, discuss present hosts are pleased to get your faxes.

It’s on the spot.

It’s simple.

It’s filth low cost.

Does it work?

A broadcast-FAXed information launch is what bought me a TWO PAGE ARTICLE, IN COLOR, IN FORBES MAGAZINE.

If I purchased two pages of promoting in Forbes, I’d pay between $50,000 and $75,000.

I paid fifteen cents.

Which value do you want higher: $75,000 or 15 cents?

For $10.00, simply ten {dollars}, you’ll be able to conduct an on the spot publicity blitz to 200 chosen media contacts.

This can be a nice, low cost option to “test” a brand new concept, story, product or ‘pitch’.  This can be a smart way to reply to a really well timed occasion, to hyperlink your self to what’s occurring within the information.  And, if solely ONE out of the 200 contacts select to do one thing with you, that’ll get you publicity (“advertising”) to 1000’s or tens of 1000’s or perhaps lots of of 1000’s of individuals….and convey numerous consumers operating to you by way of your toll-free 800 quantity, recorded message, deal with or no matter.  All for ten bucks!
When you exit and purchase promoting, what are you able to get for ten bucks?

Yeah proper.

Subsequent, there’s FAX-on-Demand, recorded messages and the Web.  These, too, are nice applied sciences you need to use to get tons of free publicity.

Once you put the strategies I perfected for creating tremendous-highly effective however easy information releases with the correct “hooks”, my methods for dealing with the interviews and publicity so you’re certain to promote issues and earn money, and my different publicity ‘tools’ along with these applied sciences, you might have actually AWESOME MARKETING POWER.  You get to LEVERAGE pennies into hundred greenback payments.

Now let me inform you WHY it is best to wish to do that.  Why it is best to LUST AFTER having the ability to do that.

Once I see how a lot cash individuals waste on all types of pricy promoting, I get chilly sweats.  Writing out checks for 1000’s, even tens of 1000’s of {dollars} for advertisements in magazines makes my pores and skin crawl.  If I had to purchase half-hours on TV for $20,000 to $50,000 every, I’d by no means get an evening’s sleep.  Heck, even spending $500.00 on a Val-Pak coupon or newspaper advert in a single city bugs me.  I like FREE higher.

However being a cheapskate actually isn’t the problem right here.

Right here’s what IS vital: tales about you within the media are FAR extra plausible and highly effective and enticing than any advertisements you can probably run.  You being interviewed on a radio present is way more credible than you doing an advert on radio.

I name this “the halo effect”.  It’s as in case you’ve been blessed by that newspaper, journal or station.  What an enormous plus!

Additionally, you get a reporter to put in writing the story in a method he is aware of his readers will get pleasure from.  One other plus!

And right here’s one other little SECRET: proper now, in case you “fake” an article – write it your self and print copies that appear like it appeared in a publication – and use these in mailings or as hand-outs or no matter, you could wind up in quite a lot of authorized sizzling water.  The Federal Commerce Fee says these issues are FRAUDULENT.  However you CAN reprint an article about you that’s actual and really appeared someplace.  And such a reprint DOES make a implausible addition to a direct-mail marketing campaign or an excellent commerce present hand-out or, blown up huge, an excellent window signal.

The underside line, although, is that paid promoting simply can’t measure as much as FREE publicity.

Only for instance, I do know this enterprise guide who marketed his providers each month, month after month, in one of many airline magazines.  Spent about $3,000 a month for somewhat advert.  Often bought a number of leads every month.  The entire train barely paid for itself.  Then one month, that very same journal did a characteristic article on him and his distinctive strategies (due to a easy information launch FAXed to them).  From that article, he bought over 200 inquiries and did extra enterprise than he had from two years of paid promoting.

Take my FORBES article.  You’ll be able to promote in Forbes all yr lengthy and also you’re simply an advertiser.  However when Forbes writes about you — you’re “hot stuff”.

That’s one excellent cause why you need to be loopy with want to place my System to work for your online business.

Right here’s one other:

I’m very within the sensible stuff: attracting clients, promoting merchandise and making numerous cash.  However I’d be mendacity if I stated it wasn’t enjoyable having a giant, lengthy limousine roll as much as my entrance door, take me to the airport the place I journey bills paid and seem on The Jenny Jones Present, and have all my mates see me there, as an skilled on my topic.

When you have staff in your online business, they love seeing the place they work or the individual they work for written up in newspapers or magazines or options on TV.  It makes them proud to be just right for you.

When you have traders or stockholders, they’re very impressed with media protection about you and your online business.

Even your clients or purchasers love seeing you and your online business on TV or in magazines and newspapers.  They like coping with a well-liked, profitable enterprise or a well-known individual.  Superstar standing could be very helpful in and of itself.

It’s perverse human nature to immediately suppose: properly, that will work for different individuals, however it could actually’t work for me as a result of…

Effectively, hear up: in over 20 YEARS of working with this System and utilizing it for my very own totally different merchandise and fingers-on serving to purchasers in numerous companies and instructing this at excessive-priced seminars placed on by Dan Kennedy, Mike Enlow, Jeff Paul, Mark Victor Hansen and the like, I’ve NEVER, I repeat NEVER heard of a product, service, trigger or individual that might NOT use my System to get oodles and oodles of free publicity.

You’ll be able to’t stump me even on a wager.

So don’t waste even one second questioning whether or not or not you might have one thing that may get numerous publicity.  You do.  (I assure it.)  And I will help you work all that out.

Yep.  In my System, I not solely information you to the “hook” that’s proper to your scenario, I additionally offer you so many examples of tremendous-profitable press releases that it’s a close to-brainless process to copycat and put collectively yours.

There are a pair different easy one web page paperwork it’s important to put collectively, too.

However that’s it.  No huge, fancy, costly press kits with slick folders, slick paper, colour brochures and all that stuff.  No.

You actually can get wealthy with free publicity, with as few as simply three easy items of paper, a broadcast FAX service, and a telephone.

Offering, after all, you might have your paperwork FAXed to the correct media contacts.

There ARE a zillion little nit-choosy issues that, all added collectively, make a giant distinction in successful or shedding.  Like: after I ship or FAX the discharge, do I name?  If that’s the case, how quickly?  Or do I ship one thing else?  What about postcards?  How do I schedule interviews?  I’ve by no means executed an interview earlier than – can I do that properly?  How do I spot and defend myself from hostile interviewers?  What are the “secret power words” that trigger consumers to return ahead because of publicity?  And on and on and on.

Let me guarantee you that I’ve solutions to each potential, conceivable query.  I’ve made this a easy, step-by-step, fail-protected, screw-up proof, fast to implement System that anyone can use.  So, let me inform you precisely what’s in my System and how one can acquire it:

Once I determined to place collectively a System that may empower individuals to do the whole lot I do for themselves, I made a decision I might cost much less for it than {most professional} publicists or PR consultants would cost you for an hour or to put in writing one textbook-uninteresting information launch. Although my System is price a complete lot greater than that for causes that I hope are apparent, I’ve caught to that unique resolution – so the BASIC EDITION of my COMPLETE PUBLICITY SYSTEM requires an funding of simply $497.00. And right here’s the whole lot that’s included:

• My MILLION DOLLARS OF FREE PUBLICITY MASTER MANUAL an enormous guide with step-by-step directions for locating your story, crafting your message, writing a killer press launch, assembling the opposite paperwork, and extra. Additionally included: SAMPLES, SAMPLES, SAMPLES!!! Listed here are the precise releases and different instruments that I’ve used efficiently. There are fashions you need to use for each goal. There are additionally detailed directions for dealing with the media publicity and alternatives you appeal to, so that you just flip each alternative into CASH!
• With the Handbook comes my PRIME CONTACTS DIRECTORY: over 2,000 names, addresses, telephone numbers, FAX numbers, and so on. for a few of the greatest media contacts within the nation.
• SIX AUDIO CDs that transcend the Handbook….I talk about each step of this course of, from concepts to giving persuasive interviews with out nervousness. That is like having me sit down and coach you individual-to- individual on all my moneymaking strategies.
• A FULL YEARS SUBSCRIPTION TO MY NEWSLETTER that retains you up-to- date on my newest discoveries, success examples you’ll be able to study from, new contacts, alternatives and extra. Plus you’ll qualify for a HUGE 50% low cost in your renewal yearly that you just subscribe. Plus, you received’t have to recollect to resume. On the finish of every yr we’ll mechanically cost your bank card your precedence low cost charge of $98.50 for an additional complete yr of my publication. In fact, you’ll be able to cancel any time you need.

All of that, $497.00. And Ailing shortly remind you: what number of occasions have you ever flushed $497 proper down the bathroom on totally different sorts of paid promoting that failed you? This can be a System you’ll use over and again and again to get mountains of free publicity designed to provide measurable, worthwhile outcomes…. money income.

I even have a DELUXE Version of my System. You get the whole lot that’s in Primary PLUS PERSONAL ASSISTANCE: you get Certificates good for 2 Critiques of your Press Releases. You’ll be able to mail or FAX in your releases and we’ll personally evaluate them, tighten them up, offer you ideas for enchancment – and my standard price for doing that is $250.00, so it is a $500.00 worth. To encourage you to go this manner, I even have a group of 4 particular Technique Studies that I’ll embrace, too:

• HOW TO GET ON OPRAH, SALLY AND THE OTHER MAJOR TV SHOWS. Right here’s the precise technique I used – and its totally different from the usual, entrance door strategy.
• HOW TO REACH THE 24 HOTTEST MEDIA CONTACTS ON THE PLANET. These are the 24 individuals I’ve recognized as essentially the most influential within the enterprise. Ailing offer you an additional technique to make sure your releases get learn by these 24 tremendous-influential and highly effective media contacts. Plus, I’ll offer you their names, addresses, telephone and FAX numbers.
• HOW TO FLOOD THE MEDIA WITH YOUR INFORMATION ABSOLUTELY FREE. Right here’s a nifty little method that makes use of your laptop as an alternative of FAX to roll your launch out to an enormous variety of good media contacts with out even a penny of expense. This alone will prevent more cash than all the System requires as your funding.
• QUICK START & REVIEW GUIDE. In only a few pages, I overview/evaluate all of the Steps of my System. You’ll be able to discuss with this each time you roll out a promotion.

Every report is a $69 worth, the certificates a $500 worth, the Primary System $497, so this DELUXE EDITION ought to require $1,273.00. However you want make investments solely $697.00. (You save a juicy $576.00)

Oh, I’ll additionally ship you (whereas my provide lasts) an precise, genuine, collectors piece of the Brooklyn Bridge, mounted, prepared for framing. I need you to have a look at it each day and be impressed to make use of free publicity to make your fortune. (And it very properly could also be price greater than the entire System in years to return.)

Get Paul Hartunian – Million Dollar Publicity Kit obtain it proper now!

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