Perry Belcher – F.I.B.S. Offer Creation Masterclass

Perry Belcher – F.I.B.S. Offer Creation Masterclass

Introducing the F.I.B.S. “Fill In the Blanks” Offer Creation System

There is nothing else like it on earth.

It’s taken me 20+ years of trial and error, mostly error, to create this system that is the only one of its kind.

Not only is the system proven with millions of my own personal sales under its belt, but parts of the system have also been used by my private clients to create many times that in revenue.

Moreover, Digital Marketer has spent MILLIONS in split tests and marketing experiments to prove its elements.

This is the greatest copywriting system on earth.

… and it’s easy, even fun to use.

The entire process is mapped on a half dozen laminated, dry-erase F.I.B.S. exercise sheets which you have as part of the Offer Creation Masterclass.

You’ll also get to use my curated trigger word and phrase guide (you’ll use this a lot)…

This is a kindergarten-simple, tactile process. 
I provide you with a few tools, suggest editing software that makes the process work 400–500% better (just $20), and editing systems and checklists that make your offers flow, punchy and impossible to stop reading.

The entire process usually takes me just a few hours to create an offer like this one and a few hours to edit the next day.

Yep, this offer was created with F.I.B.S., and you’re still reading.

One day of writing and one day of editing, and I’m making money just like you will the day after you complete my F.I.B.S Offer Creation Masterclass.

Below this letter is the OUTLINE of what I cover in the Masterclass.

You’ll notice I spend a lot of time explaining the how, the dark psychology and the human behavior rules that govern the process.

This will be critical to you going from 80% effectiveness to 95% and beyond, and it will only take a few hours for you to grasp, although it’s taken me nearly 30 years of reading, studying and filtering between what’s B.S. and what’s real.

You get to skip all that.

Let’s Recap…

So far you’ve discovered the power of creating your own offers, and you’ve discovered that there’s a “secret” system that you can use to accomplish predictable winning results.

You won’t have to depend on shitty employees or crooked self-proclaimed copywriters to sell your products.

Imagine the freedom and confidence you’ll have knowing you can create winning offers on demand.

Imagine, never being dependent again.

… and imagine the POWER you’ll command in deals, partnerships and relationships.

Soon things will be very different — you’ll…

 Create killer “whiteboard” headlines and leads in minutes so you can grab instant attention from your readers

 Discover 52 ways to describe any widget to make almost any product more interesting

 Knock out 3,000–5,000-word sales letters in a single day — I use “voice to text” and never type a word until I edit

 Learn 5 monster closing formulas so you can seal the deal TODAY and collect the money

 Transfer your newfound copywriting skills to Facebook ads, emails, landing pages, webinars, direct mail letters and postcards, phone scripts and more

It ALL works everywhere.

Will you make a LOT more money in the next 12 months after learning how to use this system and creating your own offers…

Let me ask you this…

Do you have products or services to sell?

Are you reasonably intelligent?

Does your business need offers, scripts and emails?

Are you good at online research?

Can you answer 21 questions speaking into a microphone?

Would you like to work less and make more?

I will assume your answers are the same as mine…

Inside you’ll discover…

• Why copywriting and offer creation are the most valuable skills on earth…
• The 6-layer “Hacksaw” editing system that makes your copy flow fast and grab the readers’ throats, even if you SUCK as a writer.
  The “5 Cult Laws” that explain 95% of all human behavior and persuasion that govern the entire F.I.B.S. process.
• How to use words to activate the “Caveman Brain” in every prospect’s head.
• How to trigger the “4 big brain chemicals” that drive every decision we make. Can you name them?
• How to use the “Scale Method” to price your products against the desired outcome for up to 3X profits. 

• Attack the 55 primary reasons people buy (numbers 2, 5 and 7 drive over 80% of all sales).
• The 22 reasons people DON’T buy your goods and services (and price is #18).
• How and when to master “Micro-Commitments” in the sale process that make your calls to action up to 400% more effective. (Have you found them in this letter?)
• How to leverage “B.U.D.A.s” in your headlines and subheadlines to grab the attention of 3X more readers.
• “Why Steak Knives Sell Bank Accounts” and the psychology of premiums in your offers for 5X conversions.
• How, when and what kind of images to use in your offers to drive home the most sales.
• Decorating your offers with Bold, Italics, Underlined and ALL-CAPS text. What goes where? (Can you guess what decoration makes action verbs hotter?)
• The “Hands Free” editing tool (FREE) that beats having a TEAM of English majors at your fingertips.
• The K.I.S.S. test I use to create an offer skeleton before filling it in with dictated conversational copy. 

• Create throat-grabbing headlines and standalone subheadlines ALL based on 72 proven headline formulas that never fail.
• How to “Vaccinate” your prospects from objections way before you ever ask them to buy.
• How to write intriguing blind bullet points (like these) that drive prospects CRAZY with curiosity so they HAVE to buy, just like you are about to 🙂 (Just kidding, sort of.)
• The 4 OTHER forms of social proof that are almost ALWAYS more powerful than testimonials. (Can you guess one?)
• How to “Value Stack” your offers before revealing your price to make it seem plain stupid to not accept your offer.
• How to “Bonus Stack” after your price reveal to create the DOUBLE whammy of value and salivate the greed glands of your prospects.
• The “TRIPLE guarantee” that makes any prospect’s feeling of risk melt away all while protecting you against frivolous refunds and chargebacks.
• “Upside-Down Scarcity” — the method of injecting REAL scarcity in every offer. It’s NOT closing, it’s NOT taking away bonuses, and it’s NOT raising the price. (Genius Dan Kennedy taught me this one.)
• How to use P.S.’s and P.P.S.’s to lock down offer scanners before they can get away.
• Even more in editing, like the I.O.U. test, C.U.B. review and real-person readbacks.