What You’ll Discover in Pieter Moorman Growthcasts Elite
Pieter Moorman – Growthcasts Elite
“To everyone who’s ever wondered how a dummy — like me — can stumble into growth marketing, and make $16.800/month while living on a tropical island…
Let’s get this straight real quick…
I was not crushing it.
I was not on Techcrunch.
I was not on Hacker News.
I was not the Next Big Thing™.
I was not raising a next round of VC money, at a $10MM pre-money valuation.
I wasn’t going anywhere…
I was just one of the many invisible, inglorious startup founders working away on his laptop, while having little growth or excitement to show for it.
Heck, I wasn’t even in Silicon Valley, hanging out with the cool guys…
I was working on a (super) cool product, but it wasn’t growing particularly fast.
Getting customers was hard.
Of course I was making excuses all the time. The product wasn’t done yet (spoiler: it’s never done). Growth would happen next month, if I’d roll out feature X….
I thought growth wasn’t really “my thing”. I hated marketing & sales. Sales is something other people do… I just wanted to make this cool product.
Here’s a shortlist of the convenient excuses I used…
My co-Selling was the foundation of founders. Never me… because I sucked at selling.
I didn’t have any kind of qualifications in marketing, or anything like that… so I must be bad as a marketer.
I definitely didn’t know how to code, either.
I absolutely sucked at sales…
And I didn’t really have any connections to speak of, either
I can tell you one thing now…
Those excuses aren’t going to bring you anywhere. You’ll simply get wiped out by someone who is a killer at driving growth…
Somehow — miraculously — I managed to turn that pile of excuses into an amazing turnaround, which still amazes me as I write about it today…
I made the decision that 2016 would be the year I learned growth marketing.
Soon after that I would draft up these little scrappy systems for building & growing startup businesses.
It wasn’t a success. It was pure luck.
Just to give you an idea, here’s some of the results I saw:
A hacked-Together, early proof-Of-concept for one of my businesses — Leansites — generated about 1.500 signups within days.
We got Growthcasts SumoMe (owned and operated by Noah Kagan), features information on how to “growth hack Reddit”
Eddy — a guy I worked with — managed to generate massive traffic hits, to the tune of 50k hits in a few days…. (which we subsequently failed convert, oops!)
Surprisingly, things you read about on Growthhackers.com… actually started to happen to me. Haha!
And to be fair with you…
Three fellow entrepreneurs sat with me in a cafe and shared stories. We came up with a way to make this work for more people.
We quickly put together a landing page and uploaded it to Betalist. This was it! Growthcasts v0.1.
What’s the deal?
1.300 people registered.
Most of them within hours of being published…
To let you in on a little secret: now I’ve actually got almost 10.000 people on the list. They all want to learn about the systems.
And the good news is…. I’ll teach it.
But you should know: I’m not really a natural teacher. I’m just a regular guy.
I’m not that guru you were maybe looking for, with years of experience under his belt…
Actually, here’s all the stuff I DON’T have:
I don’t have 10+ years of experience in marketing
I don’t live in Silicon Valley (actually, I’ve never even visited the U.S. of A), or London or Amsterdam. I didn’t have the connections you might have.
I failed to finish university.
Before I moved to live on the tropical island of Bali I was living in a town of 30.000 people in the Netherlands, where most people study agriculture.
I’m 25 years old as I write this.
I don’t have any other ‘secret club’ I am part of, or anything like that…
The point is: chances are I wasn’t smarter / brighter / richer / better-Connected than you.
What is the point?
Because it, I believe, puts the whole ‘magic’ The importance of growth hacking in context. There’s a lot of smoke around it, and every new guru on the block just blows up even more smoke.
The thing is… Growth is not all that complicated. It’s all very systematic. It’s possible for a moron to do it.
As for those systems… I honestly thought I’d just gotten lucky.
If it hadn’t been for my friend Mark, I would have been convinced it was just luck.
If it wouldn’t have been Dennis — one of my first clients — that I was able to get to a 100% month-More-Month growth rate, and the ability to survive without being beaten.
Or, for those who worked with me on other teams, it was all copy-paste to have the same systems implemented for them.
But the truth is: it’s working swimmingly well. And I’ll teach it how I did it…
In the rest of this page I will share with you — in excruciating detail — everything you need to know about that system of mine, which propelled me to massive success…
I just want you to know…
I’m not up here claiming to be any sort of super guru.
We’re going to have to ‘keep it real’Because these systems are straightforward and straight-forward,-forward.
Now let’s check out what I’ve got for you…
Introduce Growthcasts Elite… a 7-Part framework to mastery in growth hacking
You’ll get…
56 video lessons (7+ hours, all HD quality)
7 in-depth guides
21 bonus resources :: swipe files and ready-To-Use templates
Massive treasure vault of the best info on the web.
It’s a full program teaching you everything I know about growth marketing. It’s everything you’ll ever need to start earning top money as a growth consultant, or take your own startup to the stratosphere.
Here’s the deal…
I’ll give you access to everything I know about growth marketing and explosive product growth — in every format you could possibly want — and let you decide for 14 days if it’s worth anything at all.
Traction System | module 1
Struggling to get users quickly and efficiently?
In module 1 you’ll learn the basic 6-Step framework required to unlock virtually any feature
Unlimitless growth possibilities
This module contains:
Video content (all HD quality).
Why channels strategy – 6:25min
Core constraints – 10:24min
Product/Channel-fit – 7:00min
Prioritise – 3:26min
Lean testing – 10:22min
Profitability – 8:42min
Scaling – 5:20min
BONUS content
Channels Strategy Guide – pdf
Cheatsheet – pdf
Editable worksheet – pdf
Treasure Vault – web/online
What you’ll learn:
Driving traffic to the system and warm leads is one of our most important tasks. That’s what this module is all about.
In the module you’ll learn:
How to identify the best traction channels for your specific business needs
The 25+ acquisition channels growth hackers can leverage to drive growth (and how te find even more, on your own…)
You’ll learn about the ‘power law of channels’How to use it effectively
How ‘lean testing’ allows you to validate a potential growth engine, with minimal investment of effort & money — video #5
I show you what holds you back from fast scaling, and how to overcome those obstacles.
More than anything, you’ll learn how to confidently drive the acquisition efforts of your business…
“I thought this module was one of the most valuable ones in the entire course. REALLY liked this…!
Copywriting | module 2
Inside this module:
Video content (all HD quality)
Intro – 4:40min
Perspectives – 8:17min
Problem statements – 5:28min
Benefits vs. features – 8:14min
Peeling the Onion – 8:00min
Power Words – 6:13min
Swipe Files – 7:33min
BONUS content:
Copywriting Guide – pdf
Cheatsheet – pdf
‘Peeling the Onion’ worksheet – pdf
Treasure Vault – web/online
What you’ll learn:
Not all writers are good marketers, but ALL great marketers are also great copywriters. In this module we lay down the essentials, while exploding your conversions.
In the module you’ll learn:
How to become a confident writer. Write twice as good, twice as fast.
Become a systematic copywriter, using proven frameworks and structures to do your heavy lifting.
The 80/20 of writing better copy for more sales: only 4 hacks you need to master, drive most of the results.
Get an extensive library with examples to swipe from. This means you can start copy-pasting, rather than laying the groundwork yourself.
I show you how to unlock your inner salesman. We don’t only work on your skills, but also your ‘inner game’ and mindset.
More than anything, you’ll be able to sell more online.
““Oh copywriting, how I’ve struggled with you in the past… After 5 years in digital marketing I feel like I’ve FINALLY ‘gotten’ this illustrous art. And I’ve got the growth numbers to prove it…”
Risk Roadmaps | module 3
This module contains:
Video content (all HD quality).
Advanced Lean Startup – 3:09min
Startup Plan – 9:37min
Risk Roadmaps – 8:29min
Market risks – 8:11min
Product risks – 6:32min
Channel risks – 7:18min
Ignition risks – 9:28min
What MVPs are for – 10:13min
The Final Roadmap – 11:22min
BONUS content
Risk Roadmap Guide – pdf
Cheatsheet (2x) – pdf
Editable worksheet – pdf
Treasure Vault – web/online
What you’ll learn:
Find out the highest-Concepts that generate not just 10%, but 10x growth. Learn the secrets to strategy success and be a better entrepreneur.
Download immediately Pieter Moorman – Growthcasts Elite
In the module you’ll learn:
Deep channels analysis, to hit hyper-Growth faster
Intermediate and advanced lean startup strategies that form the bridge between conceptual thinking an execution.
Become a growth strategist, and make better business decisions that scale companies faster and in a more sustainable way.
Learn how to accelerate cycle speed to compress your time and get more done in the same amount of time.
Gain laser focus and more confidence, as you execute a step-By-Step-by-step strategic plan
More than anything, you’ll learn how to become a growth strategist, rather than going from trick to trick…
“This is what sets Growthcasts Elite Other than everything else (well, the 5th module). Pieter It shows how strategic thinking is key to achieving exceptional clarity and laser-focused focus. This is my favorite track!!
Facebook Ads Engine | module 4
This module contains:
Video content (all HD quality).
Meta Blueprint – 4:56min
Core constraints – 5:19min
Strategy and Structure – 6:02min
Advertising Copywriting – 9:15min
A/B testing – 13:32min
Profitability – 10:27min
Scaling – 8:46min
BONUS content
Facebook Ads Engine Guide – pdf
Tools Cheatsheet – pdf
Ads swipe file – pdf
Treasure Vault – web/online
What you’ll learn:
This module outlines the blueprint for a complete Growth Engine. We have completely un-You will learn how to put together the framework.-Printer.
A detailed blueprint of the entire Facebook Ads blueprint. To unleash the Facebook monster’s power and drive predictable, fast growth, you will need to know which steps to take.
Swipe files with effective & proven ads in virtually every startup industry: SaaS, eCommerce, corporate B2B, mobile apps & consumer products, agencies, etc. etc.
Frameworks on how to plot your financial models, so you can scale with confidence once you hit initial traction.
Most importantly… you’ll see the entire process of making a growth engine. You can create any type of growth engine once you have learned how to make one.
“Facebook and I have a love-Love and hate relationships. Sometimes we fight, sometimes I love it. Finally I’ve been able to master the entire process, and get our campaigns to perform with a positive ROI. We are grateful for your help!
Lead Gen Engine | module 5
This module contains:
Video content (all HD quality).
The Blueprint – 6:28min
SPAM Law – 8:57min
Finding the Source – 6:31min
Data Scraping – 6:39min
Finding anyone’s email – 8:04min
Outbound Outreach – 8:07min
Outsourcing & Automation – 10:35min
BONUS content
Lead Gen Engine Guide – pdf
Emails swipe file – pdf
Tools Cheatsheet – pdf
Treasure Vault – web/online
What you’ll learn:
An exact step-By-The entire Lead Gen Engine blueprint is broken down step by step so you can focus and work more effectively.
What you’ll get (amongst other things):
An extensive ‘Frequently asked questions’ Section to help you troubleshoot any roadblocks that might occur
Learn essential growth hacking skills such as web scraping, email marketing essentials, and more..
A PDF swipe file with the very emails that we use in our own engines. These are the most important.-Emails that convert are high-value. Normally you’d pay a senior copywriter for this. Copywriting is now possible.-Paste (and alter to your liking).
HD quality videos showing exactly how web scraping is done. This is the most difficult part of the engine and the real cornerstone.
A lot of information on how to automate & outsource the entire engine (or parts of it) to scale efficiently and at incredibly low costs.
Sales Funnels | module 6
This module contains:
Video content (all HD quality).
Intro: Sales Funnels – 9:40min
The Process – 10:46min
Webinar Funnel – 9:40min
Email Course Funnel – 5:47min
Product Demo Funnel – 8:31min
Freemium Funnel – 10:12min
Invitation or VIP Funnel – 6:54min
Sales Funnel Architect – 4:21min
BONUS content
Hypnotic Sales Funnels Guide – pdf
Webinar Funnel Template – pdf
Email Course Funnel Template – pdf
Product Demo Funnel Template – pdf
Freemium Funnel Template – pdf
VIP Funnel Template – pdf
Treasure Vault – web/online
What you’ll learn:
Sales funnels are the foundation of growth. This module is crucial in many ways. In this module you will get the exact information you need to quickly & efficiently build your own sales funnels…
Template I: Webinar Funnel. Ideal for educational products and mid-level.-SaaS size and consultancy
Template II: Emailcourse Funnel. This template is mainly used to create educational products such as books or training.
Template III: Product Demo Funnel. This funnel is ideal for enterprise SaaS.
Template IV: Freemium Funnel. A strong funnel to sell addictive products.
Template V: Invitation or VIP funnel. All types of companies can use a social and virality-based funnel.
Besides all these incredibly helpful templates, I also show you the framework we use to create & optimise funnels for maximum ROI.
Swipe file with examples for each type of sales funnel. It is easy to implement all of them.
Advanced Onboarding | module 7
This module contains:
Video content (all HD quality).
Intro: 50% – 3:56min
Magic Moments Map – 8:46min
Friction and Confusion – 7:11min
NUX – 7:41min
Blank States – 8:34min
Interface Enhancements – 7:44min
Drip Campaigns and Email – 10:49min
Retargeting – 6:07min
VIP Onboarding – 7:03min
Webinars and Training – 7:59min
BONUS content
Advanced Onboarding Guide – pdf
Magic Moments Map Worksheet – pdf
Treasure Vault – web/online
What you’ll learn:
In this last system we will — once again — supply you with the exact blueprints and templates that you need to see results right away.
7 different strategies, with an extensive framework to figure out which to use in which case, and quick-These are some tips to help you get started.
Swipe file with onboarding flows of other businesses, plus notes on how to find more great onboarding examples with minimum effort.
Cheat sheet help you quickly find which strategies your business should be using.
Note: much like sales funnels, the strategies you learn in this module are highly suitable to sell as a productised service: virtually all early-Better onboarding can be a huge benefit to stage startups. This skill set is very important-Value and easy to learn.
As a business owner you’ll notice the results because more leads convert to paying (!!) Users, happy ambassadors and viral word-of-mouth success.-Of-mouth growth.
“Modules on sales funnels and onboarding are golden. It’s great that you cover advanced strategies too, like the Magic Moments Maps. Those things aren’t taught anywhere else!
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