What You’ll Uncover in Product Management How Top Product Managers Launch Awesome Products and Build Successful Teams
Product Management: How Top Product Managers Launch Awesome Products and Build Successful Teams
In at present’s lightning-fast know-how world, good product administration is crucial to sustaining a aggressive benefit. But, managing human beings and navigating complicated product roadmaps is not any simple activity, and it’s uncommon to discover a product chief who can steward a digital product from idea to launch with out a few main hiccups. Why do some product leaders succeed whereas others don’t?
This insightful ebook presents interviews with practically 100 main product managers from all around the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on many years of expertise in product design and improvement to seize the approaches, kinds, insights, and strategies of profitable product managers. If you wish to perceive what drives good product leaders, this ebook is an irreplaceable useful resource.
In three elements, Product Management helps you discover:
Themes and patterns of profitable groups and their leaders, and methods to achieve these traits
Greatest approaches for guiding your product staff by the startup, rising, and enterprise levels of an organization’s evolution
Methods and techniques for working with clients, companies, companions, and exterior stakeholders
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Evaluate
“The popular narratives around great products focus on the idea, the simplicity, and the design, but rarely do they expose what was actually happening on the product team throughout the process. This book offers a unique look into how great product teams and product leaders work. If you build products, you need this book.”
–Des Traynor, Cofounder and Chief Technique Officer, Intercom
 Get instantly obtain Product Management: How Top Product Managers Launch Awesome Products and Build Successful Teams
“Richard, Nate, and Martin deliver impactful lessons in customer-driven product management practices in Product Leadership. They have collectively walked the walk in applying human-centric design principles time and time again in the wild, which is evident in their message and many useful real-world examples. As a technology leader across dozens of client-facing NASDAQ applications, I am challenged every day to drive product innovation at scale while maintaining stability. The approaches in Product Leadership, backed by real, relatable experiences, make this an indispensable reference to deliver and evolve great products for our hundreds of thousands of users!”
–Heather Abbott, SVP Company Options, NASDAQ
“Designers, engineers, and product managers who’ve been looking to take the leap into leadership–look no further. Product Leadership distills the history and future of the eld alongside the insights of its luminaries and experts, and presents an invaluable guide for leveling up your skills and execution.”
–Ryan Freitas, Design Director, Fb
In regards to the Creator
Richard Banfield is the CEO of Boston-based UX company Recent Tilled Soil. He began his profession with MultiChoice, Africa’s largest broadcast, and internet enterprise. He left MultiChoice to change into co-founder of Acceleration, a global adtech enterprise HQ’d in London (now owned by advert large WPP). Beneath Richard’s management, the agency has delivered digital product design and product technique to 700+ purchasers all over the world. Richard has revealed two different books, Design Dash: A Sensible Guidebook for Constructing Nice Digital Products, which he coauthored with C. Todd Lombardo and Hint Wax and Design Management: How Top Design Leaders Build and Develop Successful Organizations.
Martin Eriksson is a product administration skilled with over 20 years expertise constructing main on-line merchandise all around the world, from small startups to world manufacturers resembling Monster and The Monetary Occasions. He is the founding father of ProductTank, a worldwide meetup for product folks with over 50,000 members in 100+ cities. He’s additionally the co-founder and Curator of Thoughts The Product–the world’s largest product administration group, weblog, and convention, with annual occasions in San Francisco and London. He additionally serves as a consulting Chief Product Officer, advising startups and enterprises on easy methods to construct profitable product groups.
Nate Walkingshaw is the Chief Expertise Officer at Pluralsight. He began his first firm in 2004, the place he revolutionized medical evacuation with Paraslyde, later acquired by Stryker Medical. He then constructed Brightface, a product improvement firm that targeted on cell and internet purposes together with Cycleface (acquired by Strava). He then turned the Chief of Analysis and Innovation at Tanner Labs, the place he constructed O.C. Tanner’s first human-centered product improvement staff. Nate joined Pluralsight, the biggest suppliers of on-line know-how studying, as Chief Product Officer, and in Feb 2016, Nate’s function expanded to CXO to incorporate improvement, content material, and product advertising and marketing.
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