What You’ll Uncover in Rand Brenner Intellectual Property Licensing Ten Part Audio MP3 Series
Rand Brenner – Intellectual Property Licensing Ten Part Audio MP3 Series
Licensing is a artistic recreation with little or no boundaries or limitations. Often called the poor man’s promoting, it may give monumental media publicity to even the smallest of companies by leveraging off the recognition of films, occasions, personalities or manufacturers.
Licensing crosses over into all markets, can simply launch a product, increase a enterprise, make a profession, or make you a family title in a single day.
And on this audio sequence you’ll hear all about it from Rand Brenner, considered one of Hollywood’s prime licensing consultants.
Rand’s been within the licensing recreation because the early days when enormous companies have been nonetheless guessing at learn how to become profitable from it.
He’s helped Warner Brothers Studios efficiently license the primary Batman film and likewise helped Saban Leisure make it huge with the Mighty Morphine Energy Rangers model.
And on this ten half licensing coaching, you’ll hear all about it from considered one of Hollywood’s prime licensing consultants.
Rand Brenner’s been within the licensing recreation because the early days when enormous companies have been nonetheless guessing at learn how to become profitable from it.
And on this 10 half audio interview sequence, you’ll hear Rand shares his largest (and best) secret strategies he’s realized alongside the way in which.
So you can also make it huge within the mental property licensing recreation.
Rand demystifies the reality about how use licensing as a shortcut to success even in the event you’re on a shoestring finances.
This Your Rand Brenner Intellectual Property 10 Part Licensing Audio mp3 Interview Series just isn’t made accessible wherever.
1. Part 1: Exploring The Potentialities
In response to Rand, timing is the whole lot in terms of licensing. So in Part One, you’ll hear surefire methods to establish licensing alternatives earlier than the competitors. You’ll additionally hear an summary of licensing with particular examples of how even the smallest of firms use licensing day-after-day to increase their companies and break into new territories.
You’ll be taught…
• Examples of mental property licensing
• 5 fast-begin steps for utilizing it to become profitable
• A “can’t miss” technique to get began
• Easy methods to current your self with license agreements
• Easy methods to begin with no prior expertise
• Easy methods to discover mental properties to license
• License VS promoting… The reality about each
• Exploding the training delusion with IP licensing
• Steps to go from zero to getting cash in 90 days
• Actual-life insights into profitable licensing alternative
• What your first transfer ought to be when you discover a product
• The one motive why you don’t it’s important to be a lawyer
2. Part 2: Getting Began
Licensing is a recreation that everybody can get entangled in. And Rand walks you thru your entire course of irrespective of the place you might be proper now.
So in Part Two, you’ll hear what your choices are for getting began and learn how to decide your finest method.
You’ll additionally be taught…
• An virtually unknown technique to compete with the IP huge boys
• Quite simple tactic to lock up unique rights offers
• An “magic” technique to get a quick-begin in worldwide licensing
• The one finest technique to keep away from authorized pitfalls
• 2 ignored locations to supply IP
• The only key to make your concept marketable for licensing
• The easy little tip that can present what your product is price
• What the very best industries are revenue-sensible for licensing
• Easy methods to method an enormous firm and get a IP deal
• What classes are the “hottest” proper now for licensing
• Who’s the proper individual to speak with at any given firm
• The place to go/what to do for making connections in IP
• Breakthrough options for drafting straightforward IP agreements
Licensing is a big a part of each market and a billion-greenback business. The alternatives licensing affords usually are not solely thoughts-boggling, they’re additionally fully obtainable – even for the common small enterprise proprietor who’s struggling in at present’s economic system.
And on this interview, you’ll hear all about it.
3. Q&A Part 1: How To Take A Begin-Up From Zero To Hundreds of thousands… Utilizing Licensing Alone
In relation to licensing, you’re by no means too small to play with the large canine – even in the event you’re a begin-up. There are many alternatives for each measurement enterprise. However the very best half about it’s — if you understand what you’re doing, you possibly can considerably enhance the value of your begin-up proper from the get-go, simply by buying a license to make use of as an asset in your stability sheet.
And in Part 1 of this Q&A session with Rand, you’ll hear how to do this together with directions for locating the proper licensing for you.
You’ll Additionally Hear…
• A fast tactic that can allow you to set up your self as a enterprise in about half the time and at a fraction of the price
• The 2 web sites you’ll want to remain up on all of the developments in enterprise, leisure, social, and media Easy methods to spot underexploited areas and what to do while you discover them
• A quickie “idiot’s guide” to the various kinds of licensing
• The one right technique to produce “demand” on your product
• Easy methods to purchase an “option to license’ for no money down and what you can do with it
• The fastest-track for start-ups (or anyone else) using university licensing (with the universities throwing in free human resources and office space too!)
• A “real-life” take a look at learn how to use tradeshows to get your foot within the door and a straightforward referral into an organization
Licensing is all about developments – discovering them, capitalizing on them, and recognizing beneath-exploited areas. However recognizing these developments isn’t guesswork; it’s homework. And in Part One, you’ll hear learn how to capitalize on the newest developments – even in the event you’re at the moment a no-title begin-up.
4. Q&A Part 2: Capitalizing On The Goodwill Of Bankrupt Manufacturers
Because the economic system worsens and properly-recognized firms begin to go beneath, the most popular development in licensing is to leverage off the goodwill created by these established, but now-defunct, manufacturers (assume Circuit Metropolis or Sharper Picture). When an organization goes out of business, funding companies are often one of many first to step in, however they’re not within the shops or the merchandise. They’re searching for the branding.
Though there are infinite prospects with huge title bankruptcies, there are additionally many alternatives available with smaller native firms that go beneath as properly – the place the branding could also be simpler and cheaper to acquire. And Rand explains all of it in Part Two of this Q-and-A session.
You’ll Additionally Hear…
• A phrase-for-phrase e-mail you need to use that can allow you to purchase a model after an organization goes out of business
• Precisely the place to search for alternatives in licensing (Rand calls it the “intellectual property warehouse”) – in the event you’re caught for concepts, begin right here
• The one and solely time you’ll positively want a lawyer, and what to do the remainder of the time
• The most important problem you’ll ever face when promoting your mental property
• The hidden alternatives in “sublicensing” (or learn how to become profitable licensing while you don’t have something to license)
• The three surefire licensing classes to be taught from Gene Simmons and the band KISS (these guys make extra off their branding than they do off their concert events)
• The “almost magic” technique to run most of your licensing enterprise from dwelling
There’s no motive you need to ever “reinvent the wheel” in enterprise when you possibly can benefit from the goodwill from a longtime firm. It’s a fast technique to jumpstart a begin-up, revamp what you are promoting when gross sales flatten out, or just open a door that might in any other case have remained closed. And in Part Two, you’ll hear all about it.
5. Q&A Part 3: How To Use Licensing To Achieve A Aggressive Benefit
Potential buyers are interested in aggressive benefit. They like firms which have one thing no person else has – whether or not it’s the newest and biggest gadget, know-how, or course of. Aggressive benefit = cash. And in Part Three of this Q-and-A session, you’ll hear learn how to give your self that aggressive benefit simply by buying the proper mental property.
However the largest secret to licensing success is in getting your self on the market – understanding your market and learn how to community inside it. So on this audio, you’ll additionally hear precisely what to do to present your self the absolute best begin into the licensing recreation.
You’ll Additionally Hear…
•Easy methods to get “pre-paid” on a licensing settlement (in the event you want cash straight away) and the same old phrases of that settlement
• 4 tips to maintain in your pocket earlier than you negotiate a licensing settlement with a big “deep pocket” company
• The three finest (but virtually unknown) websites for maintaining on the newest IPs on the market
• The thrilling manner you may get paid for simply placing a licensing deal collectively as a center man – and different methods to become profitable off mental property with out truly having to fabricate something in any respect
• Actual-life examples of the licensing alternatives huge-title companies often give out – and the pitfalls you’ll in all probability wish to be careful for
• The true motive most individuals set up an LLC to carry mental property, and the way to do this
• The best technique to license “know-how”
• A fast-begin information for valuing your mental property
• The three questions you completely should know earlier than you buy a license
On this recession, many firms that used to succeed on “unique value” alone are abruptly discovering themselves competing on worth. However it doesn’t should be that manner. The proper of licensing settlement won’t solely allow you to construct aggressive benefit – it is going to additionally allow you to maintain it, in any economic system. And on this audio, you’ll hear all about it..
Get instantly obtain Rand Brenner – Intellectual Property Licensing Ten Part Audio MP3 Series
6. Q&A Part 4: Formulating A Plan To Begin Native… And Go Nationwide
It doesn’t matter what form of enterprise you’re coping with, you possibly can’t simply stroll within the door, say the phrase “licensing” after which not know what to say subsequent. It’s necessary to no less than have an concept of the enterprise you’re coping with and the probabilities that may come from a licensing cope with them. However don’t fear – formulating a plan just isn’t as exhausting because it sounds. And in Part 4, you’ll hear learn how to do it.
And in the event you begin with an area (but properly-revered) enterprise that will not have the know-how or want to go nationwide, the probabilities for licensing are superb. So on this audio, Rand additionally offers an actual-life, step-by-step instance of learn how to leverage off an area enterprise’s branding to begin regionally, construct regionally, and finally go nationwide.
You’ll Additionally Hear…
• Easy – typically even illogical – methods to method a enterprise with a licensing deal
• How royalties are often reported and tracked – consider it or not, it’s simpler than you in all probability assume
• A fast-information for understanding an ordinary licensing contract – what “warranties and representations” imply, when to get grasp licensing rights, when to go for non-unique offers, and the secure-guards you need to put in place to be sure you don’t get cheated
• The two websites you possibly can take a look at to see precise licensing contracts in place (of publicly traded firms) — and know what’s actually being paid out by massive companies
• The best technique to discover licenses which can be about to run out – simply because there’s no recognized database that lists these virtually “public domain” licenses doesn’t imply you possibly can’t discover them
• The one and solely finest time to debate licensing charges in a negotiation – be strategic about your timing and you can save your self a ton of cash
Many individuals get intimidated by the considered huge offers or massive companies once they actually shouldn’t be. The fantastic thing about licensing is that it’s accessible to everybody – and is de facto only a matter of understanding your stuff, asking the proper questions, and having a tentative plan. And on this audio, you’ll hear how to do this.
7. Q&A Part 5: A Palms-On Demonstration For Figuring Out The Subsequent Finest Licensing Alternative
Typically while you’re simply speaking about licensing, an excellent concept will naturally floor. And that’s precisely what occurred in Part 5 of this Q-and-A session. Whereas speaking in regards to the licensing alternatives for copywriters, a tremendous concept for Enterprise Course of Licensing got here up.
And on this audio, you’ll hear the thought itself, how you can simply take it and run with it in the event you needed to, and an actual-life instance of the form of psychological course of that licensing consultants undergo as a way to work out their subsequent finest licensing concept.
You’ll Additionally Hear…
• The reality about “due diligence” – it’s not almost as scary or time-consuming because it sounds
• Why you could know the distinction between a franchise and a license, and learn how to decide which one is finest for you
• Easy methods to use licensing to capitalize on the “hungry for content” cellular-cellphone craze – and a pair of different little-recognized secrets and techniques for producing income from cell telephones and licensing
• 3 fast-begin steps each writer ought to do to construct consciousness and maximize each licensing alternative attainable
• The one finest technique to finish the hassles related to e-books – and say good-bye to sustaining a web site, conserving observe of service provider accounts, and managing downloads
• Easy methods to look to your competitors for licensing alternatives – particularly in the event you’re a advertising and marketing, enterprise, or gross sales marketing consultant
• The “insider” secrets and techniques for leveraging off the databases of others – and switch a ten-thousand-individual database into tens of millions of potential subscribers, simply by teaming up!
Everybody needs to search out the subsequent potential goldmine, and licensing is a good way to do this as a result of it’s stuffed with alternatives. And in Part 5, you’ll hear how licensing consultants work out their finest choices – and the place to take them from there.
8. Q&A Part 6: Licensing Your Enterprise Know-How
You probably have a novel enterprise methodology, there are particular steps you possibly can take to show it right into a revenue middle. And in Part Six of this Q-and-A session, Rand solutions questions on how to do this.
The primary steps contain making it as tangible as attainable by documenting each the method itself and the outcomes you get with it – as a result of it’s by this documentation that you simply’ll be transferring what you are promoting know-learn how to another person. And also you’ll hear how to do this together with what you could know to develop a licensing plan when you’ve received your tangible product.
You’ll Additionally Hear…
• Precisely what you have to be doing proper now (in the event you’re a begin-up) to doc what you are promoting processes from the get-go – and save your self a ton of time down the street in terms of growing an IP
• All about enterprise-mannequin licensing – and the three key areas you’ll wish to concentrate on to display you’ve received a confirmed course of
• What to do in case your trademark at the moment has little-to-no public recognition that can allow you to rapidly construct worth within the market
• Clear and simple recommendation for negotiating the proper manner – and actual-life examples of the kinds of offers Rand has labored on
• Easy methods to use a “provisional patent” to purchase your self sufficient time to license out your innovations, and go the cheap – but efficient – poor man’s path to success
• A fast “idiot’s guide” for licensing exterior your nation – Imagine it or not, an important factor you could want is Skype
• The one and solely time you’ll wish to hunt down an agent or lawyer
Licensing an mental property ought to all the time be a core a part of each enterprise technique, particularly when you have a enterprise course of. However there’s solely thus far you possibly can go along with simply an concept. In the event you can flip it right into a tangible Intellectual Property, you’ll be within the excellent place to begin licensing it out. And on this audio, you’ll hear what you could do to get began.
9. Q&A Part 7: Increasing Your Geographic Footprint
Licensing mainly means that you can say to the world, “Look I’ve invented this really great wheel. And here’s a way we can all make money off of it.”
And after getting that wheel in movement, you possibly can simply increase what you are promoting into different markets simply by utilizing the licensing mannequin for enlargement. By forming partnerships with different companies, you’ll be tapping into their assets and buyer bases. And earlier than you understand it, you’ll be capable to transfer into any market, metropolis, or territory you need with out ever having to open retailers or rent staff. And in Part 7, you’ll hear extra about how to do this.
You’ll Additionally Hear…
• Easy methods to use the licensing mannequin to double (and even triple) your revenues with out increasing overhead or personnel
• Shocking examples of the kinds of information-based mostly companies licensing works finest for – there are such a lot of, you won’t even know you’re in considered one of them
• Easy methods to get into co-op promoting and advertising and marketing – and share the prices of enterprise enlargement even additional
• Precisely what an IP audit is, and the way Rand often takes his shoppers by one
• Insider methods for increasing what you are promoting so far as you wish to go – regionally, nationally, and worldwide
• All about Rand’s intense 5-day licensing workshop – and how one can anticipate to stroll in on Day-One with nothing however what you are promoting know-how in your head, and are available out on Day-5 with all that info audited, on paper along with your agreements and advertising and marketing supplies in place and able to license to the world
Licensing isn’t cookie-cutter stuff. You actually should tailor make it to your state of affairs, targets and enterprise. However that’s simpler than you assume, and Rand’s simply the man to stroll you thru your entire course of – from constructing a licensing presentation to establishing a framework for negotiation. And also you’ll hear learn how to get began on this audio.
10. The Full Listing of 105 Questions Answered by Rand Brenner in Q&A Components 1 By way of 7
(Please take a look at the product web site or Screenshot or Description.pdf from this torrent for full record of questions & description. Thanks)
Here is What You will Get in Intellectual Property Licensing Ten Part Audio MP3 Series
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