Robin Robins – Cyber Security Marketing Toolkit 2019

What You’ll Get With This Program:

• A COMPLETE 12-Month Marketing Plan
  This plan will take all the guesswork out of marketing by mapping out EXACTLY what campaigns to send and WHEN…and all the templates are INCLUDED: from lead generation to campaigns and offers, educational reports and templates, e-To get clients to happily pay more for UPGRADED managed Services, mail campaigns, PowerPoint presentations and other marketing materials.
• A “Rapid Response” Marketing Kit For The Next “WannaCry” Outbreak
  We’ll give you a plan (along with fill-In-The-Use these blank templates to talk to your prospects, clients and the media about the attack. “go-to” expert for IT services and security, convert stubborn clients to finally take your advice on security and backups, reassure GOOD clients that you’ve got them protected AND provide help to those who fall victim.
• A PROVEN Prospecting Strategy That Will Call Qualified Prospects
  I’ve created what I believe to be my most powerful client-Attraction marketing campaigns that have been successful to date, based upon 15 years of research.-The-Trench testing for MSP and IT Services clients DurIng this workshop, I’ll give you The exact blueprint for implementing it, along with a series of fill-in-the-Blank templates to use, a campaign calendar to help you plan your campaigns and show you what to send and when, and WHO to mail it to, so that you maximize your response and return.
• A Webinar/Seminar-In-A-With minimal work, Box brings in new clients
  If you don’t have a big sales team (or list), THIS campaign is an absolute gold mIne. We’ll give you a proven formula for getting people to register for your webinar or seminar, attend and BUY. We’ll even give you a fill-in-The-A blank PowerPoint template, with all the notes and talking points already done for you. We’ll also show you how to get OTHER PEOPLE TO FILL YOUR SEMINAR ROOM so all you have to do is show up and talk for an hour to get more clients. This is akin to referrals on steroids and will be the easiest, most powerful position campaign you’ve ever implemented in your entire life.
• A 12-Month Drip Campaign Prospects Love to Receive
  Not all prospects will be ready to buy right away – so you need a way to stay in touch that will not only position you as a trusted advisor and cybersecurity expert, but also be ENJOYABLE for them to receive. When they’re ready to buy, they will go straight to you.
• Let’s send this letter to your current managed clients. It will encourage them to pay more for upgraded managed services.
  MSPs often mention this as one of their biggest problems. “When I go back to my managed clients and tell them they need to pay MORE per month for upgraded security and backup solutions, they get grumpy and complain, ‘I thought you were already doing this for us! Why should I pay more?!?!?!’” To solve this, I’ll give you a letter you can send to clients that will explain why and get them to happily pay for an upgraded solution – in fact, they THANK you for upgrading their services!
• A video recording of the 2017 Cyber Security Fall Roadshow
  Nearly 1,000 MSPs, MSSPs attended the event. Although there was a lot of marketing, there were many sessions on packaging, pricing, and delivering managed cybersecurity solutions. There were also new vendor presentations. “two-thumbs up” to.