What You’ll Discover in Roy Furr Proof, Credibility, and Believability
It will allow you to create a brand.-A new way to use proof in your sales messages It will make it crystallized-clear….
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Roy Furr – Proof, Credibility, and Believability
Rookie marketers sell on promises…
Pros sell on proof.
Gary Bencivenga has been widely praised-hailed as the world’s greatest living copywriter. Not just by the fanboys and Fans who enjoy his writing. He has been hired by clients to write their copy. One direct mail promotion that he wrote helped his client send more than 100 million copies. Which earned him over $5 million in royalties — enough to buy a retirement home in the Hamptons. Numerous other single pieces of copy were sent to millions each year.-In and Year-out.
Gary is also very popular-The king of proof-Copywriting that is based on research. Here’s what he had to say about the importance of proof in marketing:
“I have always advised my clients to build their products, newsletters, books, and ezines squarely on their strongest proof elements, namely their most persuasive and impressive credentials — including their strongest case histories, endorsements, testimonials, “There are many reasons they provide better results and Solutions, success stories, proven results, expert status, areas for specialization, reputation in their industries and A spirit of candor is especially important and Integrity that delights clients is a constant source of joy and You can confuse your competitors.
“When you make your credibility an essential, highly visible part of your marketing, persuasion can flow like silk because your most commonly encountered enemy — skepticism — is largely swept aside.”
— Bencivenga Bullets, Bullet #29: The Secret of How to Sell Anything
Proof is the foundation of all effective selling…
Don’t just take it from Gary B…
Clayton Makepeace once stated: “Great sales copy contains all kinds of proof elements.”
Dan Kennedy “In promotion the better the deal and the bigger the promise the less credible it is unless we then take steps to make it credible. So we have to be concerned with the believability of what it is that we are doing. In order to create credibility and in order to create believability we want to amass proof.”
Product Launch Formula creator Jeff Walker? A HUGE part of his entire model is creating one form of proof — social proof — to create million-dollar days and Massive launches
This was written by Claude Hopkins in Scientific Advertising. “Platitudes and generalities roll off the human understanding like water from a duck.” He emphasized instead “Specific facts.”
According to A-Paul Hollingshead is a copywriter. Michael Masterson, aka Mark Ford, calls copywriting without proof copywriting. “lazy writing.”
John Caples, author of Making Ads Pay, discusses the seven questions you need to answer in order to create an effective ad. These questions are: “Do you prove it is a bargain?” and “Do you establish confidence (credibility)?” (Yes, evidence can be used to support a variety of sales bases!
I could go on…
Why?
Because nearly every great copywriter, marketer, or salesperson in history has emphasized proof by some name…
Proof. Credibility. Believability. Specifics. Justifications. Reasons why. And so on.
But here’s the thing.
Many — if not most — copywriters do proof wrong.
A few testimonials might be added. They might also list the names of media outlets which have featured their client in their bio. If relevant, they’ll include a before-and-After picture
It’s often an afterthought.
It’s seldom the crux of their message.
Instead, it’s promise, promise, PROMISE!
But here’s the thing…
That’s like having an entire arsenal at your disposal, and Still showing up with the knife to the gunfight
If you lack proof, you will lose sales!
I dug deep into my research.
I sorted through many years of notes about effective proofs in copywriting. I discovered 26 different types of proof. and credibility, and How to use them to improve your marketing and More convincing messages
PLUS, I listed the key considerations for each. How to make each of them work at their best. What you need to understand about each of the 26 types of proof to 1) decide if they’re a fit for your particular selling message and2) Use them, if possible, to achieve the greatest sales results (i.e., the greatest impact).
This is the basis of selling well.
When you have over two dozen forms of proof at hand — and know how to use them — it becomes much easier to back up your claims.
Each promise you make is more credible.
Every question, doubt or objection disappears.
Marketing is key. and Selling messages MAKES MORE SALE!
Let me show you my entire toolkit for selling proof.
Download it immediately Roy Furr – Proof, Credibility, and Believability
Proof, Credibility, and Believability This article outlines 26 different ways that you can increase the selling power for any advertising or marketing campaign. and Selling message
Yet, this is just a small part of what it can do for you.
It will allow you to create a brand.-A new way to use proof in your sales messages It will make it crystallized-You can see what it takes to overcome doubt and skepticism and objections — and Straight to the sale
By the time you’re done with this training, you’ll have a complete understanding of what it takes to move your prospect to full belief in your product and selling promises.
Oh, and make sure you don’t skip the introduction: because it also reveals the two filters that your prospects are constantly using (whether they’re aware of it or not) to decide to STOP paying attention to your selling message. It sets the stage for what follows. and Why should you use all 26 types proof in your selling message?and Even if you don’t want to!).
You can see proof of credibility and Believability Now with a BTMSinsidersAll-Access Pass
Instant access for only $97 and You have 30 days to test it without any obligation.
Roy Furr
Roy Furr
Founder & Lead Instructor, BTMSinsiders
“I share ideas that grow businesses.” He believes that the one idea is at the core of all he does, be it consulting, copywriting or speaking. Roy forward. Share proven methods to grow your business today based on direct response marketing principles.
Download it immediately Roy Furr – Proof, Credibility, and Believability
Roy Furr It is one of the most loved places on earth.-Recognized experts on direct response, results-accountable marketing and advertising. Both a copywriter and a marketer and Marketing strategist Roy Several multimillion-dollar projects have been attributed to him.-Since 2005, clients have received million-dollar breakthroughs. Today, Roy Continues to work with a small number of high-ranking employees-Level clients receive daily Breakthrough Marketing Secrets (BTMS), essays that are regularly read and a free daily Breakthrough Marketing Secrets (BTMS). and Circulated amongst the marketing A-list), and The founder and Instructor of BTMSinsiders.
Course Contents
Introduction
Video Lesson (37:28)
Mind Map
Hide Content
The 26 Types Of Proof
Mind Map
Video Lesson: Why (13.31)
Video Lesson: Specificity (7.06)
Video Lesson: Solid Logic (10:15)
Video Lesson: Strong Examples (5:55)
Video Lesson: Be a Very Important Person (6:56)
Video Lesson: Likeability (9.50).
Video Lesson: Affinity (9.10)
Video Lesson: Testimonials (14:17)
Video Lesson: Strong Guarantee (7:39)
Video Lesson: Before and After (5:59 PM)
Video Lesson: Track Record (5:42)
Video Lesson: Case History (4:17)
Video Lesson: Show it In Action (4:33).
Video Lesson: Demonstration (5:20)
Video Lesson: Unique Mechanism (5:37)
Video Lesson: Vivid Pictures (3:39)
Video Lesson: Scientific Language (6:39)
Video Lesson: Process (4:08)
Video Lesson: Scientific Studies (6:42)
Video Lesson: Media Appearances (6:41)
Video Lesson;: Prestigious Publications (4:06)
Video Lesson: Expert Endorsements (4:44)
Video Lesson: Celebrity Endorsements (5.50)
Video Lesson: Certifications (5:28)
Video Lesson: Charts and Graphs (4.13)
Video Lesson: Other Images (4:25)
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