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What You’ll Discover in Ryan Lee – 48 Hour Continuity
Ryan Lee – 48 Hour Continuity
“LET’S BUILD YOUR CONTINUITY INCOME PROGRAM AND GET YOUR FIRST SUBSCRIBER… IN 48 HOURS!”
I’ll never forget the day I discovered the life-changing impact of continuity income.
It was 2001, I was a full-time gym teacher in the Bronx NY and had been messing around online part-time for about 3 years with inconsistent success (not enough to quit my full time job).
The teaching job was fun and challenging, but the commute was brutal. Plus the Hunts Point neighborhood was pretty rough. My car was broken into at least once every two weeks and a student was sliced in a knife fight right in front of me.
My wife and I wanted to start a family – and I dreamed of working from home to spend unlimited time with my kids, coach their sports as they grow and vacation anytime we wanted.
Again, up to that point, my online business was hit or miss.
Some days I’d sell a few products or an online training program – and other days it would be a big fat zero.
There was no predictability.
So I told her, “if I can create 6 consecutive months of online income greater than my full-time job – I can quit the job and work from home”.
She agreed and – come hell or high water, I was going to make it happen.
My mind started racing and thinking about HOW to pull this off.
“How the heck am I going to turn my passion for sports training into monthly, recurring revenue?”.
The first thing I did was study everything I could about recurring revenue from people like Terry Dean and Monique Harris (there were very few people teaching this in the early days of the Internet).
It took months, but eventually launched my first paid continuity program.
The Rise and Fall
I immediately fell in love with recurring revenue. Oh boy, it was intoxicating.
No longer starting the month at zero changed the game. I had predictable income. I could grow. I could breathe.
After 6 months, I hit my goal and was finally able to leave my full-time job and proudly haven’t had a “job” or “boss” in over 21 years.
Then after two years of tinkering, testing and tweaking – I created MORE continuity programs.
One for teaching marketing to personal trainers. Another for weight loss. Another featuring just workouts.
I was on a roll UNTIL I started drinking my own Kool-Aid.
Soon I found myself speaking on stages all around the world. People were calling me a “guru” and I believed the hype.
I started to suffer from a deadly combination of inflated ego, distraction and adding complexity into my business.
Things got ugly – you can call it my “bells and whistles” phase.
I lost $65K building a special membership software that absolutely bombed. Lost another 80K training on an infomercial. Launched a monthly print magazine (another loss).
Complexity and chasing scale destroyed me and everything started to slip away.
The stress affected my health and relationships – eventually leading to an autoimmune disorder diagnosis I still battle with to this day.
The Comeback to SIMPLE Continuity.
The Comeback to a ONE Person Business.
To right the ship, I sold most of my businesses, took some time off and came back with a focused obsession on simplicity.
I studied from friends and colleagues like Dan Kennedy, Jay Abraham and Ben Settle and went all-in on simple continuity.
My new continuity program was so simple (much less work than my previous membership sites) and it had over 2,200 members each paying $97 per month… and I ran it entirely by myself.
Since then, I’ve launched dozens of businesses – but none of them were as simple, profitable or easy-to-run as that continuity program.
Everytime I try something that doesn’t work, it’s because I broke the rules of “simple” and “solo” (able to run it with just one person)
“Archive: https://archive.ph/vB0lr “
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