What You’ll Discover in Scott Adams Win Bigly, Persuasion in a World Where Facts Don’t Matter
Scott Adams – Win Bigly, Persuasion in a World Where Facts Don’t Matter
“If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I’ll fix that for you in this book.”
Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in His FiveThirtyEight.com Blog. Trump was considered a mainstream media figure. a Innovation and a sideshow. But Adams Recognized in Trump a Only once can you see the level of persuasion that you need in a generation.
Trump’s actions elicited massive cognitive dissonance, confirmation bias, and a lot of confusion on both the left-right side. We’re hardwired to respond to emotion, not reason. 10% of what we hear might not be true. a speech – a This is a hand gesture a phrase there – and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly looks at persuasive tools that can work, and not just politics. in any setting – the same ones Adams saw in Steve Jobs, when he made his first investment in Apple decades ago. Take, for example:
You can convince people of the importance of something by using these words: a claim that’s directionally accurate but has a big exaggeration in it. It will be a topic that everyone will talk about for hours. Everyone will also remember it as a high priority. Scott Adams – Win Bigly, Persuasion in a World Where Facts Don’t Matter
Don’t waste time on complicated presentation preparations. In this book you’ll learn which components of your messaging matter and where you can wing it.
Simple, but sticky ideas such as “Crooked Hillary”The power of stating facts is stronger than the power of a (). Simply search a Your audience will be attracted to your phrase with no baggage.
Adams Offers nothing less than “access to the admin passwords to human beings”. This is a must-If you are passionate about convincing others, listen! in any field – or if you just want to resist the tactics of emotional persuasion when they’re used on you.
Here’s what you’ll get in Win Bigly, Persuasion in a World Where Facts Don’t Matter
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