What You’ll Discover in Sean D’Souza The Sales PageCopywriting Home Study Course
Sean D’Souza – The Sales PageCopywriting Home Study Course
The worst sales letter you can write is just a waste of your time and money.
Most people think if only they could fix their sales page—maybe tweak it just a bit—they’d be able to sell a lot more products and services
This is not how it works. Even if you have all the sales materials in the world, your products and services don’t sell well on the shelves. There’s a reason this is so. Customers buy most often (yes, almost all) when they are involved in the cycle of attraction conversion and consumption.
This is how attraction works and converts.
Attraction and conversion refer to attracting clients and selling them products or services. After you’re done, it’s possible to hope for new clients, but you cannot guarantee that they will return. You have to find new clients. To fill this funnel, you will need to put in the effort and time.
That funnel drove me crazy back in 2001!
As you can see, in 2001, I was just beginning. Each month was a mystery to me. I wasn’t sure what to expect or where to find it. Even though I was supposed be running my own business, I found it driving me insane that I couldn’t manage it as well as I should. I wasn’t pushy.
I didn’t want the sleazy, crooked salesman of hell.
Download immediately Sean D’Souza – The Sales PageCopywriting Home Study Course
This is when I discovered the power and effectiveness of a targeted strategy. And when I applied the strategy, I stayed on target and I was doing a whole lot less selling–and customers were doing a whole lot of buying. This concept helped me feel more in control. The more I understood this concept, the easier it was for me to express myself without going off-topic or rambling.
It had ingredients that I discovered.
It was possible to sell more if I just stacked the ingredients correctly and in the correct quantities. I didn’t have to constantly look for new customers. This allowed me to make a huge increase in my income and gave me the freedom I wanted. These crazy ingredients are the reason.
These ingredients are like a packet of instant noodles. Because I only needed the ingredients, it was simple to prepare a meal. After I had all the ingredients, I discovered that I could put the meals together. ‘ingredients’ together gave me immense clarity. And it enabled me to say what I wanted, instead of depending on a third party (such as a copywriter) to say it for me.
Most people will tell you, you need a good sales page on your website
Copywriting Strategy Home Study: How To
Products (like this phone above) aren’t bought simply because they’re available. They’re pre-sold—and that’s why they sell like hot cakes. Every successful product has a pre-sell launch where you ‘buy’. And it’s only later that you ‘pay’. Understanding how to roll out this pre-sell is critical. Without the understanding of pre-sell, almost every product/service will have extremely sluggish or no sales at all.
Or a good direct mail letter. And here’s the truth. Sales pages and direct mail letters are just one tiny piece in the entire strategy of what causes customers to buy.
What you really need is a detailed roll-out of strategy on how buying decisions are made; what causes urgency; pricing strategies; and how to get customers to not just buy, but to keep coming back.
And pre-sell
You see the mad queues for Harry Potter books? That involves pre-sell. You see the endless night watch for the next Windows or Apple launch? That’s pre-sell. Every blockbuster movie is not a blockbuster just because of the stars involved. Nope, you guessed it, it’s pre-sell. And pre-sell means that customers are buying long before they pay.
Yup, customers ‘buy long before they pay’
That means the customers don’t waltz in, inspecting the goods and services. No, they’re not doing that at all. They’re in there to pay. They’ve already bought your product in their heads. They’ve gone through the stages of convincing themselves. And they’d get really mad at you if you can’t sell them the products/services. And yet that happens.
You can literally run out of ‘stock’
Our Article Writing Course was oversubscribed in 24 hours. Two batches filled up in a day! Our workshops in the US and Canada were full to the brim. 70 people signed up in under a week. And amazingly, we sold over $30,000 worth of our new product on ‘Black Belt Presentations’ without a sales page!
All this was achieved with no hoopla at all
No joint ventures
No endless surfboard videos on YouTube
No affiliates
No PR campaign
No advertising
No click-through PPC campaign
No Facebook/Twitter drama
(Take a deep breath :))
But that’s us, what about you?’
Yeah we were in your situation. And yes, we possibly have a bigger list than you. But this isn’t about the size of the list. It’s about how you attract, convert and get customers to consume.
Presenting: The Copywriting Home Study Course
Copywriting Strategy For Small Business
The Copywriting Live Course where you learn exactly what causes customers to buy.
But it’s not just another blah-blah seminar. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.
And this factor of Copywriting invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.
Most businesses concentrate on attraction.
Yet, it’s consumption that creates the most profit, both in the short term as well as the long term. Learning how to use technology and psychology to create the trio of attraction, conversion and consumption in repeating cycles is what will get you an unending stream of clients, as well a steadily increasing profit.
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The reason why business strategies fail is because of a lack of understanding of the trio called attraction, conversion and consumption.
Consumption is really simple to understand. It’s about ‘eating’ what you’ve ordered. So if you are ‘attracted’ to a restaurant, ‘conversion’ takes place when you order a meal. But ‘consumption’ doesn’t kick in, till you actually eat the meal. And in business, many customers may order a meal, but never eat it (e.g. don’t you have books you’ve bought but never read?)
In order for clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ on a regular basis, you need to have a powerful strategy in place.
A strategy that guarantees the return of the customer. That will not only get the customer back, but over time, the customer will buy more from you, and buy at higher prices. But how do you create a system that’s simple, elegant as well as effective?
The Copywriting Course Is Engineered To Do The Following:
You learn exactly what causes customers to buy. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.
And this factor of Attversumption invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.
Improve your persuasiveness.
Reduce the frustration of never getting past the first line.
Create a strategy that is so captivating that customers buy from you (in good times and in bad).
How does the copywriting home study help?
What is inside The Copywriting Course
Good question.
The Attversumption MasterClass HomeStudy teaches you the foundation; the bedrock of what makes a great attraction, conversion and consumption strategy tick. You’ll learn the simple, yet extremely powerful secret that goes back thousands of years, which enables you to turn your business into a virtual magnet. Without this strategy, most products and services struggle to succeed, simply because they fail to rollout the sequence. The magic is not in the ‘single moment’, it’s in the sequence.
What’s amazing is that you can take this understanding of the sequence, and once you put the ingredients together, you start moving up into the realm of top strategists.
Me, a strategist? You must be joking!
Most of the top marketing strategists in the world didn’t start out writing that way. Because strategy is over-hyped. It’s made out to be this deep, magical skill, when in fact it’s not. If you want to market your business, you’ll need to know what causes customers to buy.
The essence of this training is in the understanding of what’s happening in the customer’s brain. Once you understand these core factors, and how they’re placed in a page, or an ad, or in a strategy, you’ll never be the same again. Why? Because you’ll have learned that this so-called-witchcraft is really a matter of understanding.
And the home study is specifically designed to make sure you not only absorb the information, but also get immense confidence.
Mark Silver
Portland, Oregon, USA
“You know, before I took Sean’s class, I was doing pretty well. I’d been selling out my classes for the last year and half, and my business was growing steadily. Why did I sign up?
Well, I still felt like I was stumbling around a bit every time I went to write a new webpage or email- I was using a template, but not really understanding it. Plus, I had recently published a book, and the product sales felt like they were a fraction of what they could be. Even so, I wasn’t completely convinced.
I hesitated so much and yet I learned a ton. I finally understood all the pieces of what made Sales Letters successful. And, I completely rewrote my product sales page based on what I learned, and Sean’s feedback.
Last month, I beat my sales goals of that page by 50%, and by the time I was six days into February, I had already sold a third of my January total. The results I got from this, and Sean’s seemingly inexhaustible knowledge (I hope you don’t mind me saying it, Sean, but you are a bit of a madman in the content department), convinced me to sign up for the Protege Program.”
And then in a follow up email, Mark wrote:
“Last month, I beat my sales goals again, by 50%.
And I’m amazed how the ingredients have almost nothing to do with copy itself-plus I’ve learned how to segregate lists, and stop annoying clients and speak only to clients who are interested and not just about everyone.
I’ve nearly sold out two classes and that’s something that has never happened before. That’s worth $11,000 to me.
And anybody who wants to make it (their business) work needs to take this class.”
Katherine Radeka
Rapid Learning Cycles Institute,
Portland, Oregon, USA
“I know that we have great products, and we have solid results and wonderful testimonials, but I couldn’t figure out how to put the pieces together so that there’s a “picture” that someone would actually purchase.”
I know the technical side of the website pretty well, so I can work my way around it. And I’m pretty good at writing, but what I don’t know is how to lay everything out, so that I get the end result that I want. And that end result is that someone clicks on our registration button.
I know that we have great products, and we have solid results and wonderful testimonials, but I couldn’t figure out how to put the pieces together so that there’s a “picture” that someone would actually purchase.
I have a very small group of highly committed fans and I have a whole bunch of people that don’t even know our products and services exist. And they could really benefit from it. I know how to market to the people that I know but I don’t know how to market to the people I don’t know.
The course has helped me understand how I need to layout everything on the landing page, then when people do come to us, and find us, then they’ll take that next step, which could be to buy the book, or attend the workshop or whatever that next step happens to be.
Paul Mitchell,
CEO, The Human Enterprise,
Sydney, Australia
“I know we have a great product and service, but getting new clients– apart from referrals– was not quite working for us.”
Surely it wasn’It is not enough “poor copy”. Your course opened my eyes to a new way of doing business. It’s not just about writing copy. This Strategic Framework is the key to success.
Sean You are a genius. A Leonardo di Vinci of your trade. Your unique blend of humour, analysis emotion meant I couldn’t wait till our next session during the programme.
It’s rare to find an individual who can combine “the art” and “science” a way that is entertaining and engaging for customers.
I’ve had several takeaways, but primarily :
1. The brain is yours to access “the mindset” Our potential customers.
2. The Structure, measurement, and causality are important in all aspects of our business, particularly our marketing.
3. Great copy leads to great results
As a provider of business to business professional services you are literally missing out on endless possibilities and possible millions of dollars if you don’t do this course. Finally, if you believe the saying “The only way to make a fortune is by learning how to do it”, then this course is for you. “if you want something done ask a busy person” was true, it’s true for Sean.
You kept every promise and commitment you made.
P.S. I’ve also used parts of the copywriting course in our proposals since the programme and have won over $21,000 worth of new work. A great return on my initial investment in anybody’s book. Why didn’t I do it sooner?
What’s Inside?
Get your instant download Sean D’Souza – The Sales PageCopywriting Home Study Course
Books are often dull because they lack graphics, cartoons, and captions. The The books are enjoyable to read because you can use the elements mentioned above. You will find many examples within each chapter, so that you can gain ideas for your own business. Each chapter is accompanied by detailed summaries, which give you a clear view of the entire book.
What happens behind the scenes of this course?
Learn the basics of strategic marketing and how to implement a strategy to promote products/services using words.-Get headlines that grab customers’ attention instantly.
The big mistakes made when trying to attract a customer–and how to fix them.
The Secret of the Sequence: How can you create a specific sequence ‘pre’ and ‘post’ strategy for sellling.
How to encourage consumption, and get greater sales from fewer customers.
The key factors of conversion. How and why they all play their role.
In-depth understanding of the ‘Want Factor’, and why it’s so critical to your business success and sales.
The exact reasons why customers buy. And the reasons why they don’t buy.
Learn scientific, step by step system to write information that sells — even if you’ve never written before (and don’t consider yourself a writer at all.
Learn which headlines get attention and why – Tested over 4 years and two months, head to head with competitive headlines (Don’t just copy headlines. Understand how they work). This is not just crucial for your website, but also critical for presentations, white papers, reports and other media.
And more…
Why most pricing is based on randomness, and how to ensure scientific pricing.
The secret to increasing prices without losing any customers.
How to create price-grids that enable customers to buy higher-priced items consistently.
How to create signature stories with precision and consistency. And why signature stories help sell products/services faster than ever before.
Why the first 50 words matter. And how to make them matter with this simple secret.
The intense power of the Next Step. Which are the elements that take a customer from merely reading to deciding to purchase.
And even more…
Why the wrong visuals/graphics will destroy the best marketing campaign. The biggest mistake made with graphics–and why you need to fix it right away.
One factor that will increase your sales by 25% to as much as 65%
The Myth of the Sales Page: Why the best sales page doesn’t work in isolation.
How to get testimonials that suck in customers time after time.
How to stop annoying clients by using simple segregation.
How to choose photos. And how using the wrong photos makes sales negative.
And how to build confidence and focus. These are the key elements to making your product/service stand out and sell time after time.
And if you’ve bought any of our products before (you have, haven’t you?), you’ll realise that all of this teaching is given to you in a structured manner, not just as an information-dump. Each teaching is layered one above the other, so that you learn and move on, having learned. And you not only learn, but are able to implement and audit. Which means that you can actually see for yourself, what you’ve got right, and what you’ve got wrong–and how to fix it.
What’This is Unique Home Study
Even if you are able to write a good sales page, it takes a lot of time. This course will give you the necessary elements and guide you through the process to create a great sales page in three days. Time and energy are your biggest enemies, especially when it comes to creating a sales page. This course will reduce that time and energy by just three days.
Here’s what you’ll get in The Sales PageCopywriting Home Study Course
IMPORTANT: This is the entire “Sean D’Souza – The Sales PageCopywriting Home Study Course” It is totally Downloadable You will have access to it immediately. In the event of a broken or lost link, we will quickly renew it. We appreciate your patience.
